Business Development Executive

CPM UK; London Borough of Harrow; On-site; GBP 30,000 - 37,000; Full time

Benefits offered by this job

Pension plan

Company car

Life Assurance

DIGICARE+ app

Peppy health support

20 days holiday + bank holidays + 25

Job summary

CPM UK is seeking a Business Development Executive to represent Diageo brands across a wide London-area territory. You will visit off-trade retailers, promote promotions, and drive in-store executions to maximise brand visibility and sales.

Ideal candidates possess a full UK driving licence, strong relationship skills, and a commercial mindset to analyze data and leverage opportunities. A company car is provided with a competitive package.

Qualifications

• Full UK driving licence is essential.
• Experience in field sales or retail is beneficial.
• Strong relationship-building and communication skills.
• Ability to analyse in-store data and act on insights.

Responsibilities

• Visit off-trade retailers across your territory to promote Diageo brands.
• Advise on promotions and maximise product range awareness.
• Check stock levels and resolve potential issues on the floor.
• Ensure shelf space and displays are in place to drive sales.
• Use local market knowledge to craft bespoke business plans for stores.

Skills

Sales

Relationship building

Territory management

Negotiation

Communication

Job description

Job Description

Want to represent market-leading drinks brands, including Smirnoff, Guinness, and Gordon’s? Fantastic Business Development Executive opportunity in your area – working for CPM representing Diageo and its products in the off‑trade retail sector. Salary: up to £33,500 per annum plus up to £3,000 bonus & company car.

Ideal location:

Harrow, United Kingdom, HA3

Territory covering:

Addlestone, Ashford, Battersea, Borehamwood, Clapham, Cricklewood, Ealing, Edmonton, Enfield, Feltham, Finchley, Greenford, Hammersmith, Hatfield, Hayes, Hemel Hempstead, High Wycombe, Hoddesdon, Hounslow, Isleworth, Kensington, Kingsbury, Leatherhead, Maidenhead, New Malden, North Finchley, Potters Bar, Putney, Ruislip, Slough, Southall, Southgate, St Albans, Staines‑upon‑Thames, Streatham, Tadworth, Waltham Abbey, Waltham Cross, Watford, Welwyn Garden City, Wembley, West Drayton, Weybridge, Wimbledon, Willesden, Windsor, Uxbridge and surrounding areas

Working for CPM as a Business Development Executive you will be a part of our Diageo off‑trade team, calling into Grocery multiples such as ASDA, Tesco, Sainsbury's, and Morrisons. Your aim is to increase awareness of Diageo’s innovative brands and ensure that opportunities to promote these brands have been maximized.

Whilst this is a Business Development Executive role, all the stores will already stock some or all the brands, so your persuasive and relationship‑building skills will be key to ensuring that all in‑store opportunities have been put in place and ensuring all stores on your territory fulfil their potential.

As a Business Development Executive for CPM, the brands you will work with include:

Smirnoff, Gordon’s, Guinness, Captain Morgan’s, Baileys, Johnnie Walker, and Tanqueray.

A typical day for a Business Development Executive will include:

• Carrying out face‑to‑face visits into off‑trade multiple retailers on your territory.
• Advising key stakeholders on promotions and increasing awareness of the whole product range and, in turn increasing sales.
• Using the great data provided to check stock levels and resolve any potential problems.
• Ensuring the agreed shelf space and displays are in place to maximize sales.
• Using your local market and sector knowledge to draw up bespoke business plans and make informed recommendations to store managers.
• Reporting during and after each call on the tablet provided, sharing invaluable competitor information with the business and your achievements in call too.

You would enjoy this Business Development Executive Role if:

• You are looking for a sales career working within the drinks industry and would be passionate about representing such great brands.
• You are tenacious and like to explore every opportunity and pride yourself in doing a great job and achieving targets.
• You are commercially minded and are happy to analyse in‑store data to help you achieve your goals. Previous retail experience is ideal, however full training will be given.
• You have excellent relationship‑building skills and would be able to use these to influence decision‑makers.

A Full UK Driving Licence Is Essential.

Why work for us as a Business Development Executive:

• Salary: up to £33,500 Plus up to £3,000 Bonus.
• Pension Plan: Secure your future with a pension plan.
• Holiday Package: Recoup with 20 days of holiday plus bank holidays, extending by one day each year of service up to 25 days.
• Company vehicle: Enjoy a company vehicle.
• Life Assurance: Enjoy peace of mind knowing you have 1X life assurance.
• DIGICARE+ App: Enjoy convenient access to second opinions from doctors, personalised counselling sessions and expert nutritionist advice.
• Peppy: Confidential access to expert health support across areas like fertility, menopause, pregnancy, and more.

You would enjoy this Business Development Executive role if:

• You enjoy meeting new people and can quickly form long‑lasting relationships.
• You would be proud to represent Diageo and its premium alcohol brands and are committed to delivering the best support to their customers.
• You would relish the opportunity to take ownership of your own territory and consistently deliver against your targets.
• You enjoy achieving, making an impact, and like to maximise every opportunity.
• You have a proactive attitude, with the ability to adapt to a changing environment.
• You will be given access to excellent training and development and the support of your manager. CPM is Gold Investors in People accredited, and we are passionate about giving our people the opportunities and training to grow both themselves and their careers.

At CPM, we are proud to foster an inclusive work environment. We believe in a workplace that celebrates the unique perspectives and skills of all individuals believing this makes us stronger and more innovative.

Should you require any adjustments or support during the application process, please don't hesitate to let us know. Our goal is to help you feel comfortable and confident, allowing you to showcase your unique skills and abilities to their fullest potential.

CPM has been accredited Investors in People Gold award and places great importance on the training and development of our people. We work in a cooperative environment where great ideas and achievements are shared and celebrated.