Sales Engineer - Process Industries - Midlands

Watson-Marlow Fluid Technology Solutions; West Midlands; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Flexible working arrangements

Generous holiday allowance

Volunteer leave

Inclusion Plan

Job summary

Watson-Marlow Fluid Technology Solutions, part of Spirax Group, seeks a Sales Engineer to drive growth in the Midlands and East Anglia. You will establish customer relationships, deliver technical expertise on fluid management solutions, and manage a robust pipeline across process industries.

The role requires field visits, on-site demonstrations, and frequent travel (60–70%). You will combine technical insight with commercial acumen to tailor Total Customer Solutions for key accounts.

Qualifications

• BSc or Diploma in an aligned subject or equivalent technical experience within an aligned industry is required.
• Technical sales experience selling process capital equipment or similar services/products into process industrial customers.
• Experience across Industrial and/or Water Treatment customers is a bonus.
• Strong commercial acumen with proven ability across key account management and business development in a technical B2B environment.
• Face to face interaction is essential; travel 60-70% across the designated patch.

Responsibilities

• Account Management: build and maintain a sustainable pipeline by growing key customers and high-growth industries.
• Business Development: identify and engage potential customers, promoting Watson-Marlow products.
• Consultative selling: guide customers through buying journeys, co-develop tailored solutions.
• Customer Partnering: act as trusted advisor, understanding needs, troubleshooting, and recommending improvements.
• Managing Sales Leads: own leads and inquiries, provide tailored quotations, ensure timely follow-ups.
• Allocating Workload: allocate workload across EMEA support functions for high-impact initiatives.
• Demonstrating Products: visit customers and present demonstrations, onsite or virtual.
• Researching Trends: monitor competitor/market trends and share insights with global colleagues.
• Utilising CRM Tools: track leads, manage follow-ups, forecast sales.
• Driving Total Customer Solutions: apply consultative sales to become a true partner to key customers.
• Championing Core Values: uphold safety, collaboration, and customer-focused culture.

Education

BSc or Diploma in an aligned subject

Job description

Job Title: Sales Engineer - Process Industries - Midlands

Location: UK - Midlands & East Anglia

Location Type: Remote

Website: https://www.wmfts.com/en/

Group: https://www.spiraxgroup.com/

General Industrial: https://www.wmfts.com/en/industrial/

Waste Water Treatment: https://www.wmfts.com/en/water-wastewater/

Watson-Marlow Fluid Technology Solutions is part of Spirax Group, a FTSE100 and FTSE4Good multi-national industrial engineering Group with expertise in the control and management of steam, electric thermal solutions, peristaltic pumping and associated fluid technologies.

When you join us, you will be integrated into a cooperative and encouraging team, participate in challenging yet critical work, and experience ongoing growth opportunities to help you achieve your full potential. Visit our website to learn more.

Job Summary

As a Sales Engineer, you will play a pivotal role in driving sustainable business growth by establishing and nurturing customer relationships, providing technical expertise, and promoting our innovative fluid management solutions across a designated region and subsector. Actively seek Self Generated Growth opportunities Acting as a trusted advisor, you will combine technical knowledge with commercial acumen to deliver tailored solutions that meet customer needs while aligning with our Total Customer Solutions approach.

You will be responsible for identifying and engaging potential customers, managing a robust pipeline of opportunities, and supporting key account growth through consultative sales practices. The role involves frequent interaction with customers, including on-site visits and virtual demonstrations, to showcase the features and benefits of our cutting-edge products.

Your ability to work autonomously, travel extensively, and adapt to dynamic challenges will ensure success in this impactful role.

Key Responsibilities

• Account Management: Establish a and maintain a sustainable pipeline of potential opportunities by growing key customers and high-growth industries within the designated sector.
• Business Development: Identify and engage potential customers through research, networking, and industry events, promoting the full range of Watson-Marlow products.
• Consultative selling Use a consultative approach to guide customers through their buying journey. Start by researching each customer to form a hypothesis about their potential pain or gain. Validate this directly with the customer, then help scope and define the problem. Co-develop a tailored solution and implementation plan with the customer.
• Customer Partnering: Act as a trusted advisor for existing customers, offering technical expertise and building long-term relationships by understanding customer needs, troubleshooting issues, and providing proactive recommendations to enhance system performance.
• Managing Sales Leads: Take ownership of sales leads and inquiries, providing tailored quotations and ensuring timely follow-ups.
• Allocating Workload Strategically: Strategically allocate workload across EMEA support functions to free capacity for high-impact commercial initiatives.
• Demonstrating Products: Proactively visit customers and attend exhibitions showcasing Watson-Marlow products through on-site or virtual demonstrations, highlighting features, benefits, and real-world applications.
• Researching Trends: Research competitor, market, and industry trends; engage in ongoing professional development to stay at the forefront of industry advancements; share insights and best practices with global colleagues to enhance collective success.
• Utilising CRM Tools: Use CRM tools to track and manage leads, ensuring consistent follow-ups and progression through the sales funnel, and deliver accurate and timely forecasts to support sustainable business growth.
• Driving Total Customer Solutions: Adopt the Total Customer Solutions drive by utilising consultative sales skills and acting as a true 'partner' to the key customer base.
• Championing Core Values: Champion core values, fostering a culture of safety, collaboration, customer focus, excellence, and respect across teams to deliver exceptional results.

Skills/Experience

• BSc or Diploma in an aligned subject or equivalent technical experience within an aligned industry is required.
• Due to the nature of our business you will need technical sales experience selling process capital equipment or similar services/products into process industrial customers. Experience across Industrial and/or Water Treatment customers is a bonus.
• You will have a strong commercial acumen, with a proven ability across both key account management and business development in a technical B2B environment.
• Our sales engineers are often required to act independently, therefore its essential to have entrepreneurial skills including problem solving, budgeting, networking and collaboration skills.
• Face to face interaction is essential for partnering, so the ability to travel 60-70% across the designated patch is essential.

At Watson-Marlow, we believe in taking care of our colleagues. We offer a generous benefits package, including:

• A competitive salary
• Flexible working arrangements
• A generous holiday allowance
• Three days' paid volunteering leave
• Additional support and benefits through our Everyone is Included Group Inclusion Plan

Everyone is Included at Spirax Group

We are passionate about creating inclusive and equitable working cultures where everyone can be themselves and achieve their full potential. For us, that means supportive teams and strong relationships, where everyone’s contribution is valued - across social and cultural backgrounds, ethnicities, ages, genders, gender identities, abilities, neurodiversity, sexual orientation, religious beliefs, and everything else that makes us human and unique.

We want everyone to be able to make their difference here, so we will always consider requests for flexible working.

We know that everyone needs some extra help from time to time too, so we have introduced a range of additional benefits through our Group Inclusion Commitments. These include

• Gender-neutral parental leave
• 15 days of extra paid caregiver leave
• Paid time off and support for anyone experiencing pregnancy loss or domestic abuse
• Menopause-friendly workplace principles and more

Learn more at spiraxgroup.com/inclusion .

We are also a Disability Confident Committed Employer. If you would like to apply using this scheme, please select this option in our application form.

We are an equal opportunity employer committed to fostering an inclusive and diverse workplace. We encourage candidates from all backgrounds to apply.

If you require accommodations during the application process, please let us know.

Company Overview

At Watson-Marlow Fluid Technology Solutions, part of Spirax Group, we are driven by innovation and are dedicated to creating an inclusive workplace where everyone is empowered to make a difference. As a world leader in manufacturing peristaltic pumps and associated fluid path technologies for the life sciences and process industries, we offer a wide range of products, including tubing, specialised filling systems and products for single-use applications.

Our shared Purpose is to create sustainable value for all our stakeholders as we engineer a more efficient, safer and sustainable world. Our technologies play an essential role in critical industrial processes and industrial equipment across industries as diverse as Food & Beverage, Pharmaceutical & Biotechnology, Power Generation, Semiconductors and Healthcare. With customers in 116 countries, we provide the solutions that sit behind the production of many items used in daily life, from baked beans to mobile phones!

Our inclusive culture and Values, unites us, guides our decisions and inspires us everywhere that we operate. We support our colleagues to make their difference for each other as well as customers, communities, suppliers, our planet and shareholders by creating a truly equitable working environment where everyone feels included.