Sales Development Specialist

JR United Kingdom; Woking; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company in the logistics sector is seeking a Sales Development Specialist to generate high-value leads for new business development. The role requires strong communication and analytical skills, focusing on identifying and qualifying prospects using marketing activities and sales tools. Ideal candidates will have a degree in a relevant field and experience in lead generation, especially in a SaaS environment.

Qualifications

• 1-2 years proven experience in e-commerce lead generation or similar roles.
• Familiarity with digital marketing strategies and lead generation tools.
• Degree in Sales, Marketing, Business, or a related field preferred.

Responsibilities

• Research and identify leads using various tools and methods.
• Manage lead data within the CRM and maintain accurate records.
• Develop and implement lead generation campaigns.

Skills

Communication

Data Analysis

Lead Generation

CRM Management

Active Listening

Education

Degree in Sales, Marketing, Business, or a related field

Tools

CRM system (Creatio)

Similar Web

Tami

LinkedIn

Job description

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The SDS will be a crucial connector between the Marketing Manager and Business Development team, playing a key role in generating high-value, qualified leads that fuel the new business development team. Your primary focus will be on identifying and qualifying commercial prospects using various sales tools and marketing activities. Evaluating the potential of these leads, engaging with prospects via multiple channels, and effectively managing the sales funnel and CRM system to grow business revenue and hand over qualified leads to our sales team for further progression.

This role requires strong communication skills and excellent data analysis skills using lead generation tools to develop and execute effective lead generation strategies. Our marketing teams execute and direct multiple campaigns. This role focuses on working with that output, as well as assisting for new campaigns to come.

Responsibilities

1. Research and Identify Leads

• Use tools such as Similar Web, Tami, and LinkedIn to research and target key verticals and buyer personas aligned with our ICP.
• Manage lead data within the CRM system Creatio.
• Conduct market research to identify potential clients in the logistics sector.
• Utilize business directories, web searches, and digital resources to find new leads.
• Own the data funnel of leads.
• Assess and qualify leads based on specific business criteria.
• Ensure leads meet the company's target audience and are likely to convert into sales.
• Perform deep-dive data analysis to demonstrate genuine leads.
• Develop and implement lead generation campaigns using various marketing channels, including email marketing, social media, and content marketing, in collaboration with the marketing manager.
• Follow up, chase, and hand over qualified leads to the sales team for conversion.
• Meet or exceed monthly and quarterly lead generation targets.

CRM Management

• Collect data in a user-friendly way.
• Maintain and update the CRM database with accurate customer and pipeline information.
• Keep records of interactions and progress in the CRM system.
• Create and maintain a structured workflow within the CRM with the sales team.
• Track and document all lead generation activities and results.
• Collaborate with sales and marketing teams to align strategies with business goals.
• Participate in regular meetings to discuss progress and adjust strategies.
• Schedule meetings with the sales team with qualified leads as needed.

Skills

• Excellent verbal and written communication skills, with the ability to effectively convey information and build relationships with potential clients.
• Strong analytical skills to assess lead quality and campaign performance.
• Ability to use data to drive decision-making, evaluate options, and make logical decisions.
• Skill in segmenting and targeting potential clients based on their interests and needs.
• Effective influencing skills.
• Clear and concise communication in emails and reports.
• Active listening skills to ensure mutual understanding.
• Ability to adapt communication style to different audiences and contexts.

Educational Background

• Degree in Sales, Marketing, Business, or a related field (preferred).

Experience

• 1-2 years proven experience in e-commerce lead generation, sales, or similar roles, preferably in the logistics industry or within a SaaS environment.
• Familiarity with digital marketing strategies and lead generation tools such as Similar Web, Tami, and LinkedIn.
• Proficiency in social media platforms and social selling techniques to engage potential clients.