Sales Development Specialist

JR United Kingdom; Stevenage; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company in the logistics sector is seeking a Sales Development Specialist to generate and qualify leads for their Sales team. The role involves using various sales tools and marketing strategies to assess lead quality, manage CRM data, and achieve lead generation targets across multiple campaigns. Ideal candidates possess strong communication and analytical skills, with 1-2 years of experience in lead generation or sales. A degree in Sales, Marketing, or a related field is preferred.

Qualifications

• 1-2 years experience in lead generation or sales, preferably in logistics or SaaS.
• Familiarity with digital marketing strategies and lead generation tools.
• Proficiency in social media and social selling techniques.

Responsibilities

• Conduct market research and manage lead data in CRM system.
• Qualify leads and implement lead generation campaigns across channels.
• Collaborate with sales and marketing teams for strategic alignment.

Skills

Communication

Data Analysis

Lead Generation

Influencing

Active Listening

Education

Degree in Sales, Marketing, Business or related field

Tools

Similar Web

Tami

LinkedIn

Creatio

Job description

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The SDS will be a crucial connector between the Marketing Manager and Business Development team, playing a key role in generating high-value, qualified leads that fuel the new business development team. Your primary focus will be on identifying and qualifying commercial prospects using various sales tools and marketing activities. Evaluating the potential of these leads, engaging with prospects via a number of different channels, and effectively managing the sales funnel and CRM system to grow business revenue and hand over qualified leads to our sales team for further sales progression.

This role requires strong communication skills and excellent data analysis skills using lead generation tools to develop and execute effective lead generation strategies. Our marketing teams execute and direct multiple campaigns. This role focuses on working with that output, as well as assisting with new campaigns to come.

Responsibilities

1. Research and Identify Leads

• Work with tools such as Similar Web, Tami, and LinkedIn to research and target key verticals and buyer personas aligned to our ICP.
• Manage lead data within the CRM system Creatio.
• Conduct market research input and provide insights to marketers to identify potential clients in the logistics sector.
• Utilize business directories, web searches, and digital resources to find new leads.
• Own the data funnel of leads.
• Assess and qualify leads based on specific business criteria.
• Ensure leads meet the company's target audience and are likely to convert into sales.
• Perform deep-dive analysis into data to identify genuine leads.
• Develop and implement lead generation campaigns using various marketing channels, including email marketing, social media, and content marketing, in collaboration with the marketing manager.
• Follow up, chase, and hand over qualified leads to the Sales team for conversion.
• Meet or exceed monthly and quarterly lead generation targets.

CRM Management

• Collect data in a user-friendly way.
• Maintain and update the CRM database with accurate customer and pipeline information.
• Keep detailed records of interactions and progress in the CRM system.
• Create and maintain a structured workflow in CRM with the sales team.
• Track and document all lead generation activities and results.
• Collaborate closely with sales and marketing teams to align strategies with business goals.
• Participate in regular meetings to discuss progress and adjust strategies as needed.
• Schedule meetings with the sales team with qualified leads as required.

Skills

• Excellent verbal and written communication skills; ability to effectively convey information and build relationships with potential clients.
• Strong analytical skills to assess lead quality and campaign performance.
• Ability to use data to drive decision-making; evaluate options and make decisions based on facts and logical reasoning.
• Skill in segmenting and targeting potential clients based on their interests and needs.
• Effective influencing skills.
• Clear and concise communication in conversations, emails, and reports.
• Active listening skills to ensure mutual understanding.
• Ability to adapt communication style based on the audience and context.

Educational Background

• Sales, Marketing, Business, or a related field (preferably).

Experience

• 1-2 years proven experience in e-commerce lead generation, sales, or a similar role, preferably in the logistics industry or within a SaaS environment.
• Familiarity with digital marketing strategies and lead generation tools such as Similar Web, Tami, and/or LinkedIn.
• Proficiency in social media platforms and social selling techniques to engage with potential clients.