Sales Development Specialist

JR United Kingdom; Cambridge; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading company in the logistics sector is seeking a Sales Development Specialist to manage lead generation and engage prospects. You will utilize CRM systems and lead generation tools to develop strategies and help achieve business growth by handing over qualified leads to the sales team.

Qualifications

• 1-2 years experience in e-commerce lead generation or sales.
• Familiarity with digital marketing strategies.
• Proficiency in using Similar Web, Tami, and LinkedIn.

Responsibilities

• Identify and qualify leads via various channels.
• Manage lead data within the CRM system.
• Develop and execute lead generation strategies.

Skills

Communication

Analytical skills

Influencing skills

Education

Degree in Sales, Marketing, Business

Tools

CRM systems

Social media platforms

Lead generation tools

Job description

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The SDS will be a crucial connector between the Marketing Manager and Business Development team, playing a key role in generating high-value, qualified leads that fuel the new business development team. Your primary focus will be on identifying and qualifying commercial prospects using various sales tools and marketing activities. Evaluating the potential of these leads, engaging with prospects via multiple channels, and effectively managing the sales funnel and CRM system to grow business revenue, then handing over qualified leads to our sales team for further sales progression.

This role requires strong communication skills and excellent data analysis skills using lead generation tools to develop and execute effective lead generation strategies. Our marketing teams execute and direct multiple campaigns. This role focuses on working with that output, as well as assisting with new campaigns to come.

Responsibilities

1. Research and Identify Leads

• Work with tools such as Similar Web, Tami, and LinkedIn to research and target key verticals and buyer personas aligned with our ICP.
• Manage lead data within the CRM system Creatio.
• Conduct market research and provide insights to the marketing team to identify potential clients in the logistics sector.
• Utilize business directories, web searches, and digital resources to find new leads.
• Own the data funnel of leads.
• Assess and qualify leads based on specific business criteria.
• Ensure leads meet the company's target audience and are likely to convert into sales.
• Perform deep data analysis to demonstrate genuine leads.
• Develop and implement lead generation campaigns using various marketing channels, including email marketing, social media, and content marketing, in collaboration with the marketing manager.
• Follow up, chase, and hand over qualified leads to the sales team for conversion.
• Meet or exceed monthly and quarterly lead generation targets.

CRM Management

1. Collect data in a user-friendly way.
2. Maintain and update the CRM database with accurate customer and pipeline information.
3. Keep detailed records of interactions and progress within the CRM system.
4. Create and maintain a structured workflow in CRM with the sales team.
5. Track and document all lead generation activities and results.
6. Collaborate with sales and marketing teams to align lead generation strategies with business goals.
7. Participate in regular meetings to discuss progress and strategy adjustments.
8. Schedule meetings with the sales team to discuss qualified leads as needed.

Skills

• Excellent verbal and written communication skills; ability to effectively convey information and build relationships with potential clients.
• Strong analytical skills to assess lead quality and campaign performance.
• Ability to use data to drive decisions; evaluate options and make logical decisions.
• Skill in segmenting and targeting potential clients based on their interests and needs.
• Effective influencing skills.
• Clear and concise communication in emails and reports, with adaptable writing style based on the audience.

Educational Background

• Sales, Marketing, Business, or a related field (preferably).

Experience

• 1-2 years proven experience in e-commerce lead generation, sales, or similar roles, preferably within the logistics industry or a SaaS environment.
• Familiarity with digital marketing strategies and lead generation tools such as Similar Web, Tami, and LinkedIn.
• Proficiency in social media platforms and social selling techniques to engage potential clients.