Sales Development Specialist

JR United Kingdom; Maidstone; On-site; GBP 26,000 - 38,000; Full time

Job summary

A leading company in the logistics sector seeks a Sales Development Specialist to connect marketing and business development teams. The role involves generating high-value leads, managing CRM data, and collaborating on marketing campaigns. Ideal candidates should possess strong communication and analytical skills, with a background in sales and marketing.

Qualifications

• 1-2 years experience in lead generation, sales, or similar roles.
• Proven experience in e-commerce lead generation is preferred.
• Familiarity with digital marketing strategies.

Responsibilities

• Use tools to research and qualify leads.
• Manage lead data within the CRM system.
• Develop and implement lead generation campaigns.

Skills

Communication

Data Analysis

Lead Generation

Analytical Skills

CRM Management

Education

Sales, Marketing, Business, or a related field

Tools

CRM system (Creatio)

Lead generation tools (Similar Web, Tami, LinkedIn)

Job description

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The SDS will be a crucial connector between the Marketing Manager and Business Development team, playing a key role in generating high-value, qualified leads that fuel the new business development team. Your primary focus will be on identifying and qualifying commercial prospects using various sales tools and marketing activities. Evaluating the potential of these leads, engaging with prospects via multiple channels, and effectively managing the sales funnel and CRM system to grow business revenue, then handing over qualified leads to our sales team for further sales progression.

This role requires strong communication skills and excellent data analysis skills using lead generation tools to develop and execute effective lead generation strategies. Our marketing teams execute and direct multiple campaigns. This role focuses on working with that output, as well as assisting with new campaigns to come.

Responsibilities

1. Research and Identify Leads

• Use tools such as Similar Web, Tami, and LinkedIn to research and target key verticals and buyer personas aligned to our ICP.
• Manage lead data within the CRM system Creatio.
• Conduct market research and provide insights to marketers to identify potential clients in the logistics sector.
• Utilize business directories, web searches, and digital resources to find new leads.
• Own the data funnel of leads.
• Assess and qualify leads based on specific business criteria.
• Ensure leads meet the company's target audience and are likely to convert into sales.
• Perform deep data analysis to identify genuine leads.
• Develop and implement lead generation campaigns across various marketing channels, including email marketing, social media, and content marketing, in collaboration with the marketing manager.
• Follow up, chase, and hand over qualified leads to the Sales team for conversion.
• Meet or exceed monthly and quarterly lead generation targets.

CRM Management

• Collect data in a user-friendly manner.
• Maintain and update the CRM database with accurate customer and pipeline information.
• Keep detailed records of interactions and progress within the CRM system.
• Create and maintain a structured workflow within CRM with the sales team.
• Track and document all lead generation activities and results.
• Collaborate closely with sales and marketing teams to align lead generation strategies with business goals.
• Participate in regular meetings to discuss progress and strategize adjustments.
• Schedule meetings with the sales team for qualified leads as needed.

Skills

• Excellent verbal and written communication skills; ability to effectively convey information and build relationships with potential clients.
• Strong analytical skills to assess lead quality and campaign performance.
• Data-driven decision-making skills; evaluate options and make logical decisions based on facts.
• Ability to segment and target potential clients based on their interests and needs.
• Effective influencing skills.
• Clear and concise communication in emails, reports, and conversations.
• Active listening skills to ensure mutual understanding.
• Adaptability in communication style based on the audience and context.
• Proficiency in writing structured messages and reports, tailoring style to the audience.

Educational Background

• Sales, Marketing, Business, or a related field (preferably).

Experience

• 1-2 years proven experience in e-commerce lead generation, sales, or similar roles, preferably within the logistics industry or a SaaS environment.
• Familiarity with digital marketing strategies and lead generation tools such as Similar Web, Tami, and LinkedIn.
• Proficiency in social media platforms and social selling techniques to engage potential clients.