Sales Development Specialist

JR United Kingdom; Guildford; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company in the logistics sector seeks a Sales Development Specialist to drive lead generation strategies and manage the sales funnel. The ideal candidate will leverage strong analytical and communication skills to cultivate relationships, ensuring the pipeline is robust for the sales team to convert leads successfully.

Qualifications

• 1-2 years experience in e-commerce lead generation or similar role.
• Familiar with digital marketing strategies.
• Experience in the logistics industry or SaaS preferred.

Responsibilities

• Identify and qualify leads using various sales tools.
• Manage lead data within the CRM system.
• Develop lead generation campaigns and strategies.

Skills

Communication

Data Analysis

Lead Generation

CRM Management

Market Research

Influencing

Active Listening

Education

Sales, Marketing, Business or related field

Tools

Similar Web

Tami

LinkedIn

Creatio

Job description

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The SDS will be a crucial connector between the Marketing Manager and Business Development team, playing a key role in generating high-value, qualified leads that fuel the new business development team. Your primary focus will be on identifying and qualifying commercial prospects using various sales tools and marketing activities. Evaluating the potential of these leads, engaging with prospects via multiple channels, and effectively managing the sales funnel and CRM system to grow business revenue, then handing over qualified leads to our sales team for further sales progression.

This role requires strong communication skills and excellent data analysis skills using lead generation tools to develop and execute effective lead generation strategies. Our marketing teams execute and direct multiple campaigns. This role focuses on working with that output, as well as assisting with new campaigns to come.

Responsibilities

1. Research and Identify Leads

• Use tools such as Similar Web, Tami, and LinkedIn to research and target key verticals and buyer personas aligned with our ICP.
• Manage lead data within the CRM system Creatio.
• Conduct market research and provide insights to the marketing team to identify potential clients in the logistics sector.
• Utilize business directories, web searches, and digital resources to find new leads.
• Own the data funnel of leads.
• Assess and qualify leads based on specific business criteria.
• Ensure leads meet the company's target audience and are likely to convert into sales.
• Perform deep dive data analysis to demonstrate genuine leads.
• Develop and implement lead generation campaigns using various marketing channels, including email marketing, social media, and content marketing, in collaboration with the marketing manager.
• Follow up, chase, and hand over qualified leads to the Sales team for conversion.
• Meet or exceed monthly and quarterly lead generation targets.

CRM Management

• Collect data in a user-friendly way.
• Maintain and update the CRM database with accurate customer and pipeline information.
• Keep detailed records of interactions and progress within the CRM system.
• Create and maintain a structured approach to working within the CRM with the sales team.
• Track and document all lead generation activities and results.
• Collaborate closely with sales and marketing teams to align lead generation strategies with business goals.
• Participate in regular meetings to discuss progress and refine strategies as needed.
• Schedule meetings with the sales team for qualified leads as required.

Skills

• Excellent verbal and written communication skills; ability to effectively convey information and build relationships with potential clients.
• Strong analytical skills to evaluate lead quality and campaign performance.
• Ability to use data to drive decision-making, evaluate options, and make logical decisions.
• Skill in segmenting and targeting potential clients based on their interests and needs.
• Effective influencing skills.
• Clear and concise communication in emails and reports.
• Active listening skills to ensure mutual understanding.
• Ability to adapt communication style based on the audience and context.

Educational Background

• Sales, Marketing, Business, or a related field (preferably).

Experience

• 1-2 years proven experience in e-commerce lead generation, sales, or a similar role, preferably in the logistics industry or within a SaaS environment.
• Familiarity with digital marketing strategies and lead generation tools such as Similar Web, Tami, and LinkedIn.
• Proficiency in social media platforms and social selling techniques to engage with potential clients.