Sales Development Representative Team Lead

Socura; Cardiff; Hybrid; GBP 42,000 - 62,000; Full time

Job summary

Socura is seeking a data-driven SDR Team Lead to spearhead the outbound pipeline and mentor a small outbound team. This player-coach role combines hands-on prospecting with leadership responsibilities, focusing on private sector and public-sector profiles using premium tools like Cognism and HubSpot.

You will manage a trio of SDRs, optimise sequences, and maintain CRM hygiene while ensuring a steady, high-velocity pipeline that aligns with leadership goals and client delivery standards.

Qualifications

• 18 months+ of quota over-achievement in B2B SaaS, Managed IT or Cyber Security.
• Proficiency with HubSpot CRM, Cognism, LinkedIn Sales Navigator and automated outreach sequencing tools.
• Experience as a Senior SDR, mentor, or team captain with a collaborative, high-activity leadership style.

Responsibilities

• Lead outbound prospecting for a 3-person SDR team, targeting mid-market and enterprise profiles.
• Coach and monitor daily activity, run weekly cold-call breakdowns, and refine email sequences.
• Maintain HubSpot CRM hygiene and build targeted sequences in Cognism and other outreach tools.
• Drive sustainable pipeline velocity to support Mid-Market and Enterprise closers.

Skills

Outbound sales

Leadership

Data-driven

Communication

Tools

HubSpot CRM

Cognism

LinkedIn Sales Navigator

Automated outreach tools

Job description

• Location: Cardiff, UK / Hybrid Remote (3 days per week in the office)
• UK-Based Role: This position requires the successful candidate to be permanently based in the UK due to the requirements of our client contracts. Candidates must have the legal right to work in the UK and be able to work from within the UK. We are unable to provide visa sponsorship for this position.

Position Overview

Socura is a premier, award-winning Managed Detection and Response (MDR) specialist. Recognised on the Megabuyte Emerging Stars list and boasting a world-class, 100% contracted customer retention rate alongside an 83 Net Promoter Score, we deliver 24/7 cloud-native SOC monitoring that brings "the power of calm" to cybersecurity.

Crucially, "the power of calm" starts internally. We are incredibly proud to be officially named one of the UK’s Best Workplaces™ 2026 by Great Place to Work® (ranking 59th nationwide). In our latest anonymous employee culture audit, 97% of our team stated that Socura is a great place to work—a massive 43 percentage points higher than the UK average. We have engineered a business rooted in true psychological safety, where 100% of our staff agree they can be completely themselves at work, supported by professional development and open leadership.

We are seeking a data-driven, highly communicative SDR Team Lead to spearhead our modern outbound pipeline engine. This is a unique "Player-Coach" role designed for a top-tier outbound professional who wants to retain their sharp prospecting edge while stepping into operational leadership. You will manage a team of 3 outbound SDRs, ensuring a consistent, balanced pipeline velocity into our core public and private sector profiles using premium tools like Cognism and HubSpot Sales Sequences.

Key Responsibilities

• Player Element (50% Outbound Execution): Lead by example by managing your own high-value outbound territory. Execute multi-channel outreach (cold calling, targeted social selling, and tailored email sequences) to secure highly qualified discovery meetings with private corporates and professional service environments.
• Coach Element (50% Team Leadership & Enablement): Manage, mentor, and monitor the daily high-activity metrics of 3 outbound SDRs. Run weekly cold call breakdown sessions, refine email scripts, and maintain strict HubSpot CRM hygiene across the board.
• Culture, Trust & Camaraderie: Act as a champion for our award-winning culture. Drive employee engagement through collaborative milestones, peer-to-peer coaching, and positive reinforcement, fostering a healthy, constructive sales environment.
• Data & Sequence Strategy: Build, launch, and continuously optimise automated HubSpot Sales Sequences. Harness daily data streams within Cognism to build laser-focused target lists across our core strategic ICPs.
• Pipeline Diagnostics: Maintain a relentless pulse on overall pipeline velocity. Act as the early warning system for leadership to ensure our Mid-Market and Enterprise closers have consistently full pipelines without execution bottlenecks.

Experience & Attributes Required

• Proven Outbound Performance: 18 months+ of consistent quota over-achievement as a B2B SaaS, Managed IT, or Cyber Security SDR/BDR.
• Tech Stack Mastery: Deep proficiency with HubSpot CRM, Cognism, LinkedIn Sales Navigator, and automated outreach sequencing tools.
• Supportive Leadership Style: Previous experience as a Senior SDR, mentor, or team captain. Possess exceptional emotional intelligence, a collaborative peer attitude, and the ability to inspire a high-activity, psychologically safe team culture that matches our Great Place to Work benchmarks.