Sales Development Representative

European Electronique; Oxford; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Commission up to £5,000

Job summary

European Electronique, a leading UK systems integrator, is seeking a commercially minded Lead Generation & Market Intelligence Lead to own and develop the lead generation programme within the Sales team. The role sits at the centre of Sales, Marketing and Leadership, acting as the first point of contact for prospective customers and ensuring a steady pipeline of opportunities.

You will refine the existing prospect lists and databases, qualify leads, and hand over sales-ready opportunities to

Qualifications

• Experience engaging prospects as initial point of contact.
• Experience using CRM systems and managing prospect data.
• Understanding of public sector procurement or buying cycles.

Responsibilities

• Own and evolve the lead generation framework in line with growth objectives.
• Develop, maintain, and segment prospect and customer databases.
• Act as the first point of contact for new and existing prospects; establish interest and next steps.
• Qualify leads and hand over sales-ready opportunities to Business Development Managers.
• Translate messaging into targeted communication activity in collaboration with Sales/Marketing leadership.
• Deliver campaigns aligned to public sector priorities.
• Maintain accurate engagement/qualification records in the CRM.
• Provide regular reporting on lead volumes, quality, and campaign effectiveness.

Skills

Lead generation

Market intelligence

CRM systems

Tools

CRM software

Job description

Reporting to: Sales Director

Location: Eynsham, Oxford (OX29 4TT) / WFH

Company Overview

European Electronique is a leading UK systems integrator with over 30 years’ experience delivering secure technology platforms across Hybrid IT, CyberSecurity, and Networking Infrastructure. We are a trusted partner to public sector organisations and educational institutions, recognised for our technical expertise, customer focus, and long‑term relationships.

Role Overview

We are seeking a motivated and commercially minded Lead Generation & Market Intelligence Lead to own and develop our lead generation programme within the Sales team.

This role sits at the centre of Sales, Marketing, and Leadership, acting as the first point of contact for prospective customers and ensuring a consistent pipeline of qualified opportunities supported by data‑led market insight. You will build on established lead generation and market intelligence capabilities, with the autonomy to refine approach, improve effectiveness, and shape ongoing direction.

The role is split into two core objectives:

• Lead Generation & Database Management
• Market Intelligence & Opportunity Identification

A lead generation structure is already in place, including customer prospect lists and contact databases. You will take ownership of these assets, ensuring they remain accurate, relevant, and commercially effective.

You will act as the initial engagement point for prospective customers, qualifying interest and requirements before passing opportunities to the Business Development Managers for progression.

Key responsibilities include:

• Owning and evolving the lead generation framework in line with business growth objectives
• Developing, maintaining, and segmenting prospect and customer databases
• Acting as the first point of contact for new and existing prospects, engaging to establish interest, requirements, and next steps
• Qualifying leads and handing over sales‑ready opportunities to the Business Development Managers
• Working closely with Sales and Marketing leadership to translate agreed messaging into targeted communication activity
• Delivering campaigns and outreach activity aligned to public sector priorities
• Maintaining accurate records of engagement and qualification activity within the CRM system
• Providing regular reporting and briefings on lead volumes, quality, and campaign effectiveness

2. Market Intelligence & Opportunity Identification

A market intelligence solution is already in operation and forms a core part of the role.

Key responsibilities include:

• Using market intelligence tools to identify emerging opportunities, trends, and target accounts
• Proactively identifying the next wave of opportunities aligned to public sector demand and strategic priorities
• Working with leadership to assess, shape, and prioritise opportunities
• Presenting actionable insight to Sales and Marketing teams, ready for communication and campaign execution
• Ensuring market insight informs account targeting, messaging, and engagement strategy

Measures of Success

Success in the role will be demonstrated through:

• Growth in qualified lead volume and improved conversion rates
• Measurable contribution to sales pipeline creation
• Quality and readiness of opportunities passed to Business Development ManagersImproved targeting and relevance of campaigns
• Strong alignment between market insight, messaging, and sales execution

Skills & Experience

• Strong communication skills, both written and verbal
• Experience engaging prospects as an initial point of contact
• Experience using CRM systems and managing prospect data
• Ability to work independently while collaborating across teams
• Strong organisational skills with the ability to manage multiple activities simultaneously
• Demonstrable experience working with public sector customers in an IT or technology‑led environment
• Exposure to market intelligence tools or data‑driven opportunity identification
• Understanding of public sector procurement or buying cycles

Further Information

• Commission - up to £5,000 based on target