Sales Development Representative

CPI Selection; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading digital solutions provider in the UK is expanding its Enterprise Sales team, seeking an ambitious Business Development Representative to drive outbound lead generation. This entry-level role involves engaging with top decision-makers across various industries, leveraging tools like Salesforce and LinkedIn to convert outreach into revenue. The ideal candidate will exhibit resilience and confidence, and proficiency in additional languages is a plus. Join to create valuable connections and fuel top-of-funnel pipeline activities.

Qualifications

• Entry level SDR role with high-volume outbound prospecting.
• Strong attitude, drive, resilience, hunger, and confidence required.
• Additional languages are beneficial.

Responsibilities

• Execute outbound prospecting via calls, LinkedIn outreach, and emails.
• Maintain a targeted book of Enterprise accounts.
• Engage senior leaders to introduce the App Experience Platform.
• Schedule discovery calls for the Account Executive team.
• Collaborate with Marketing on messaging and insights.

Skills

Outbound prospecting

Cold calling

Strategic research

Objection handling

Engaging decision-makers

Tools

Salesforce

Outreach

Salesloft

LinkedIn Sales Navigator

ZoomInfo

Job description

Our client is the global leader in mobile app experience (MAX), helping the world’s biggest brands create deeper, more valuable relationships with their customers through their App Experience Platform—featuring real-time data, app experience optimisation, automation, and personalised engagement—organisations accelerate mobile growth, drive retention, and deliver standout digital customer journeys.

Our clients span enterprise-level retailers, financial services, travel, hospitality, telecoms, streaming, and global digital brands.

We are expanding our Enterprise Sales team and are seeking ambitious, resilient, outbound-driven Business Development Representative to fuel top-of-funnel pipeline and open doors with the most recognised brands in the world.

Role Overview

The Business Development Representative (BDR) will be responsible for proactive outbound outreach to Enterprise organisations across EMEA. Your goal is to create qualified opportunities for our Account Executives by engaging senior decision-makers (CMO, VP Digital, Head of CRM, Mobile Product, App Growth, Loyalty, Customer Engagement).

You will combine strategic research, personalised outreach, cold calling, and structured objection handling to ignite conversations that convert into revenue-generating opportunities.

Key Responsibilities

• Execute high-volume outbound prospecting via cold calls, LinkedIn outreach, email sequences, and personalised messaging.
• Build and maintain a targeted book of Enterprise accounts, mapping decision-makers and identifying organisational priorities.
• Engage senior leaders in Marketing, Digital, Product, CRM, Loyalty, and Customer Experience to introduce our App Experience Platform.
• Use tools such as Salesforce, Outreach / Salesloft, LinkedIn Sales Navigator, ZoomInfo to manage pipelines and execute multi-touch campaigns.
• Qualify leads using structured frameworks (BANT, MEDDPICC, SPICED, CHAMP).
• Schedule high-quality discovery calls and demos for the Enterprise Account Executive team.
• Collaborate with Marketing on outbound messaging, persona sequencing, market insights, and campaign follow-up.
• Maintain precise forecasting and activity reporting.

Skills & Experience Required

• This is an entry level SDR role
• Attitude
• Drive
• Resilience
• Hunger
• Confidence

Additional Languages beneficial