Sales Development Representative

Yapily Ltd; Greater London; Hybrid; GBP 26,000 - 60,000; Full time

Benefits offered by this job

Hybrid working

Private medical insurance

Pension scheme

Annual learning & development budget

Dog-friendly office

Daily office snacks

Employee referral scheme

Team social budget

Job summary

Yapily is seeking a Sales Development Representative to drive pipeline through targeted outbound activities in the UK. You will identify decision-makers, qualify opportunities, and hand them over to Account Executives, while also handling inbound inquiries with speed and accuracy.

You will collaborate with marketing and product teams to refine messaging, maintain clean data in Salesforce, and contribute to a high-performance sales culture in a hybrid work environment.

Qualifications

• Must be confident in client-facing conversations.
• Growth mindset and eagerness to learn.
• Second language preferred (Spanish or Italian).
• Excellent English written and verbal communication skills.
• Proactive attitude with willingness to try new approaches.
• Strong work ethic and commitment to quality.
• Driven to exceed targets and own performance.

Responsibilities

• Generate pipeline through outbound activities: email, LinkedIn, sequences, calls.
• Identify and engage decision-makers; nurture early-stage interest.
• Qualified opportunities handed to Account Executives.
• Qualify inbound leads and ensure quick, effective routing.
• Collaborate with marketing to optimize campaigns and messaging.
• Maintain Salesforce with accurate data and activity logs.
• Support cross-functional feedback to improve positioning.

Skills

Confident in client-facing

Growth mindset

Second language (Spanish/Italian)

Excellent English communication

Proactive personality

Diligent work ethic

Targets-focused

Job description

Who Are Yapily

Why we exist, and where we're headed:

Our Mission: Redefining how the world interacts with value.

Our Vision: A world without financial friction

Our Purpose: To empower everyone to access and move value

At Yapily, we're building a powerful, scalable, and secure open banking infrastructure that redefines how the world interacts with value.

Our open banking platform powers leading companies, such as Adyen, Intuit QuickBooks, and Google. By delivering payment initiation, bank data access, and pre-built products, we enable businesses to innovate fast and push the boundaries of financial technology.

As an early pioneer of open banking, we're actively shaping the future of this industry with unrivalled expertise and a relentless focus on innovation.

About the Role

This role reports to the Demand Gen and SDR Lead, with a dotted-line relationship to the Sales Director, and will sit within one of our core sales verticals. Outbound outreach is the primary focus of this position. You will play a key role in driving Yapily’s pipeline by identifying, engaging, and qualifying potential customers across your assigned vertical.

What you will do

The Sales Development Representative (SDR) will be responsible for generating pipeline through targeted outbound activities, including email outreach, LinkedIn engagement, sequences, and calling. You will identify and engage decision-makers, nurture early-stage interest, and convert these prospects into qualified sales opportunities for the Account Executive team.

You will also be the first point of contact for inbound leads, ensuring that every enquiry is quickly and effectively qualified. This will involve assessing fit, understanding challenges, and providing a seamless handover to the broader sales team.

Working closely with your Account Executive and the marketing team, you will help execute outbound campaigns, refine messaging, and share market insights. Strong collaboration across sales, marketing, and product will be essential to communicate Yapily’s value and represent us effectively.

Key responsibilities

• Execute targeted outbound outreach to generate qualified opportunities
• Qualify inbound leads quickly and accurately
• Build and maintain a healthy pipeline for your Account Executive
• Become an expert in your vertical’s challenges, trends, and use cases
• Work closely with marketing on outbound campaigns, sequencing, and messaging
• Keep Salesforce up to date with accurate data, notes, and activity logging to ensure clean reporting and smooth handovers
• Handle essential administrative tasks such as updating contact records, managing sequences, and tracking follow-ups
• Share feedback from the market to help improve our positioning and product
• Contribute to a high-performance, collaborative, and proactive culture

Must have

• Confident in client-facing conversations
• Strong growth mindset and eagerness to learn
• Second language, preferably Spanish or Italian
• Excellent English written and verbal communication skills
• Proactive personality with a willingness to try new approaches
• Diligent work ethic and commitment to quality in every interaction
• Drive to exceed targets and take ownership of your performance

We would love you to have

• Basic Salesforce CRM experience
• AI native, comfortable with prompt creation
• Gong or similar outbound tool cadence experience
• Passion for Yapily's vision and the future of open banking
• Relevant professional experience in sales, customer engagement, or outreach

Nice to have, but not required
Experience in fintech, SaaS, payments, or open banking. Familiarity with Account Based Marketing, Buyer committee stakeholder mapping and LinkedIn Sales Navigator.

Progression
This is a role with strong development opportunities, offering clear routes into Senior SDR and Account Executive roles.

About Yapily

Yapily is here to power a new era of financial services so that everyone can access faster, affordable and personalised financial products.

We connect to thousands of banks using a secure open API, enabling innovative companies to embed the power of Open Banking into their products. We provide infrastructure for industry leaders, including Google, Adyen, Alipay, Intuit QuickBooks, and Pleo. Yapily has raised more than $69m in funding, and this is an incredibly exciting time to join the business as our international presence continues to scale rapidly.

• 25 days holiday a year (plus bank holidays) in the UK,
• We also offer an additional one-day holiday after 1 year of service, up to the value of 5 days over 5 years
• We’re serious about work/life balance and operate hybrid working, giving you the flexibility to work from home, work from our amazing office space twice a week or work abroad for up to 30 days per year - Nomad Working
• We offer enhanced Paternity and Maternity leave
• Comprehensive Private Medical Insurance through BUPA
• Comprehensive and tailored mental health support through an award-winning provider
• Company Pension Scheme
• Life Assurance
• £200 annual Learning and Personal Development budget
• Cycle To Work Scheme
• Access to many discounts through the Yapily Benefits Hub
• Employee Referral Scheme, which offers £1000 per employee referral
• Team Activities - we have a monthly social budget to support getting together over pizza
• Daily snacks are provided in the office.
• Dog Friendly Office