Sales Development Representative

Yu Life Ltd; Coventry; On-site; GBP 25,000 - 38,000; Full time

Benefits offered by this job

Life assurance

Private medical insurance

Health cash plan

Pension plan

Annual leave

Hybrid working

Job summary

YuLife is hiring a Sales Development Representative to join our lean, high‑impact team. You will target SME clients, educate them on our proposition, and open new pipeline opportunities for the business.

The role emphasizes grit, a customer‑led approach, and collaboration with AEs, marketing and revenue operations to build relationships quickly during the pre‑sales cycle. This is a genuine launchpad for a sales career, with a clear path to an Account Executive role as you develop insurance and

Qualifications

• Proven prospecting and cold-calling experience.
• Strong written and verbal communication.
• Ability to learn quickly and adapt to change.
• Team player with ownership mentality.

Responsibilities

• Cold calling, email prospecting, and LinkedIn outreach.
• Collaborate with AEs, marketing and RevOps.
• Research prospects using AI tools to tailor outreach.
• Build relationships quickly during the pre-sales cycle.
• Manage long-term nurturing of warm leads and pipeline.

Skills

Hustler mentality

Accountability

Communication

Emotional intelligence

Claude AI

Tools

Claude AI

Job description

About us:

YuLife is a tech driven insurance company on a mission to transform insurance into a force for good. We work with employers and insurer partners to deliver group insurance products that people actually engage with, helping shift the industry from claims led to prevention focused outcomes.

Our model combines insurance, technology, and behavioural science to create hyper engaging insurance experiences. Through our award winning platform, employees interact with their insurance every day, building healthier habits while staying protected. This engagement benefits everyone involved. Individuals are more proactive about their health, employers see stronger engagement and retention, and insurers benefit from improved risk profiles over time.

At YuLife, we are building a game changing insurance business with a clear commercial edge and a strong sense of purpose. Our culture reflects that ambition. We are a people first, values led company that believes great products are built by teams who feel trusted, supported, and inspired by the mission they are working on.

If you want to help reinvent a global industry, work on products with real world impact, and build alongside smart, kind, driven people, YuLife is a place where you can do meaningful work and grow with the business.

The role:

As a Sales Development Representative you will be a key contributor to our lean, high-impact team.

You will help YuLife target the best potential clients and educate them on our proposition, opening new sales opportunities for the business.

This role is focused on SME businesses that fit our ideal customer profile, where you'll build genuine relationships and open new pipeline for the business.

SDR-ing isn't always easy: you have to balance conflicting time priorities, accept a certain degree of strategy, play a quality and quantity game, and adjust to ever-changing market conditions, and always keep an eye on the prize (pipeline generation.)

But for those with a bit of grit and a passion for helping organisations drive employee wellbeing, it can be a great role. SDR-ing is a brilliant way to sink one's teeth into a sales career, and we are a people-first team, passionate about learning, developing, and progressing together.

This is also a genuine launchpad for your sales career: do well here, and you're looking at a clear path into an Account Executive role, with the ownership and visibility that comes from being our only SDR.

Day to day responsibilities include, but are not limited to:

• Cold calling, email prospecting, LinkedIn networking
• Managing strong collaborations with AEs, marketing, and revenue operations team.
• Using AI tools like Claude to research prospects, personalise outreach and sharpen your prospecting strategy
• Building relationships quickly during a pre-sales cycle
• Long-term nurturing warm relationships/leads
• Attending industry events and networking to build your pipeline and YuLife's presence
• Seeking to understand how our prospect businesses buy and what value they look for when considering learning more about Yulife
• Self-analysing challenges and successes, to constantly optimise your prospecting strategy
• Maintaining accountability for monthly, quarterly and annual meeting generation targets
• Staying hungry to understand and develop their insurance and wellbeing knowledge (paid study time will be provided)

The ideal candidate will have:

• Hustler Mentality /Grit - our best performers have thick skin, and are happy to accept the ups and downs of prospecting as they focus on developing their sales craft
• Receptiveness to Feedback - reflect and be willing to try different approaches; respect the ideas of peers
• Accountability - own your goals, own your failures; ask for help when you need it
• Clarity of Communication - present your thoughts quickly, efficiently, and strategically
• Emotional Intelligence / Likability - empathise and connect with our prospects and clients
• Compartmentalisation / Process Disciplined - simultaneously manage competing priorities through strict discipline and time management
• Self Adjust - Reflect, test, and try again. Micro-adjustments are how we win.
• Team Player / Culture Fit - contribute to the health and success of the team
• Desire to Join - want to develop into a sales professional and to be part of YuLife’s journey

What you’ll get:

We like to give more than we take so here are some of our benefits:

• Competitive base salary
• Potential to earn share options
• 6x salary life assurance
• Private Medical Insurance via Bupa
• Health Cash Plan via Medicash
• Income protection
• 3% company contribution to pension via salary sacrifice scheme
• 25 days Annual Leave + 1 Love being Yu (e.g your birthday, moving house anything else that is for Yu!)

Additional Perks:

• Access to the YuLife app (which includes a tonne of well-being rewards, discounts and exclusive offers as well as access to Meditopia and Fiit)
• £20 per month to a "be your best Yu" budget
• Unlimited Monthly professional coaching with More Happi
• OnHand Volunteering app
• Financial coaching with Octopus Money
• Generous parental leave
• Remote working package; includes laptop, desk, chair etc.
• Flexible and hybrid working with a lovely office between Moorgate & Old Street

Our framework and principles around hybrid working at YuLife.

Here at YuLife our values encompasses Love Being Yu and as a result we’re committed to diversity and inclusion. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, colour, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, disability or any other protected class.

Read what one of our key investors has to say about our culture