Sales Development Representative

The Closers Club; Greater London; On-site; GBP 39,000 - 75,000; Full time

Job summary

The Closers Club in London is seeking a driven Sales Development Representative (SDR) to generate new business opportunities within the hospitality and retail sectors. You will build outbound pipelines, engage senior decision-makers and qualify meetings with the Account Executive team.

With a focus on payments, compliance, employee benefits and financial solutions, you’ll learn the full sales cycle and develop the skills to move into an AE role.

Qualifications

• At least 14 months of B2B SDR or outbound sales development experience.
• Experience working within a structured outbound sales environment.
• Confidence prospecting and engaging senior decision-makers.
• A track record of generating qualified meetings and building pipeline.
• A genuine ambition to progress into an Account Executive position.

Responsibilities

• Building outbound pipeline through cold calling, email, LinkedIn and creative prospecting.
• Engaging senior decision-makers across hospitality, retail and multi-site businesses.
• Asking intelligent questions to uncover commercial and operational challenges.
• Identifying opportunities across payments, compliance, employee benefits and financial solutions.
• Booking qualified meetings for the Account Executive team.
• Working towards a target of 8 qualified meetings per month.
• Developing the commercial skills, product knowledge and sales methodology required to move into a closing role.

Skills

B2B sales development

Outbound prospecting

Cold calling / emails

Pipeline generation

Senior decision-maker engagement

Ambition to progress to AE

Job description

Sales Development Representative (SDR)

£38,500 Base | £75,000 OTE | Uncapped Commission

London | High-Growth Fintech | Fast progression to Account Executive

Before you hit apply, a little request...

Please take 2–3 minutes to read the full job description, particularly the experience we're looking for.

We know the job market is tough, and we appreciate the time that goes into every application. But taking those extra few minutes to understand what a role actually requires can save you time and help you focus on opportunities that genuinely match your experience.

For this particular role, we're looking for someone who already has B2B SDR experience, ideally within a business selling into hospitality or retail or has sold a Employee Benefit, Payment or some form of Hospitality/Retail Tech.

Working in hospitality or retail isn't quite the same as selling into those sectors, and that distinction matters here.

Right, now for the exciting part...

A Fintech Business With Momentum. And a Career Path to Match.

We're partnering with a fast-growing London fintech that’s building something pretty exciting.

What started as a solution addressing specific challenges for businesses has evolved into a much broader commercial offering.

Today, the business is helping hospitality and retail operators tackle multiple challenges through one expanding product portfolio, covering:

• Payments: Helping businesses simplify transactions and improve financial operations.
• Compliance: Reducing administrative complexity and supporting operational requirements.
• Employee Benefits: Giving employers more ways to support and reward their teams.
• Financial Solutions: An expanding offering designed to unlock additional value for businesses and their employees.

What Will You Actually Be Doing?

You’ll be responsible for generating new business opportunities across the UK hospitality and retail markets.

This isn't about making hundreds of calls without understanding who you're speaking to.

It's about being curious enough to uncover challenges that a potential customer might not have even considered.

You’ll be:

• Building outbound pipeline through cold calling, email, LinkedIn and creative prospecting.
• Engaging senior decision-makers across hospitality, retail and multi-site businesses.
• Asking intelligent questions to uncover commercial and operational challenges.
• Identifying opportunities across payments, compliance, employee benefits and financial solutions.
• Booking qualified meetings for the Account Executive team.
• Working towards a target of 8 qualified meetings per month.
• Developing the commercial skills, product knowledge and sales methodology required to move into a closing role.

The best SDRs don't just book meetings. They understand why a business should want to have that meeting in the first place.

Who Are We Looking For?

Let's be clear about the experience needed.

Essential:

• At least 14 months of B2B SDR or outbound sales development experience.
• Experience working within a structured outbound sales environment.
• Confidence prospecting and engaging senior decision-makers.
• A track record of generating qualified meetings and building pipeline.
• Strong commercial curiosity and the ability to ask meaningful discovery questions.
• A genuine ambition to progress into an Account Executive position.

Bonus points if you have:

• Experience selling into hospitality, retail or multi-site operators.
• A background in fintech, SaaS, payments, HR tech or employee benefits.
• Experience selling solutions that involve multiple stakeholders or complex business challenges.
• A track record of consistently achieving or exceeding your SDR targets.

We're particularly interested in speaking with SDRs who've spent time developing their skills within an established sales function and now feel ready for a bigger opportunity.

Maybe you've learned the fundamentals, you're delivering against your targets, but you're starting to wonder what comes next.

If you're hungry to become an AE, this could be your next move.

Let's Talk About Progression

Career progression gets mentioned in almost every sales job advert.

But how often does it actually happen?

Within this business, previous SDR hires have progressed into Account Executive roles within 12 months.

There's a structured pathway, with eligibility for progression after six months, provided you've achieved three consecutive months of target performance.

You’ll have the opportunity to learn directly from experienced closers, understand the full sales cycle and develop the skills required to manage and close your own deals.

It’s not a guaranteed promotion, but it is a genuine opportunity with a proven track record.

Why Should You Be Interested?

The product is evolving. You’re joining a business with multiple solutions to sell, giving you more opportunities to uncover customer needs and create value.

The earning potential is serious. A £75k OTE at SDR level, with uncapped commission and additional earnings linked to closed revenue.

The career progression is real. Previous hires have made the jump from SDR to AE, and the business actively supports that development.

The market opportunity is huge. Hospitality and retail businesses face increasingly complex challenges, creating opportunities for consultative, commercially curious salespeople.

You’ll have a voice. Join a growing commercial team where your contribution matters and you’ll work closely with the people shaping the business.

Ready for your next move?

If you’ve already built a solid foundation in B2B sales development and want to join a business where your ambition can be matched by genuine opportunity, we'd love to hear from you.