Sales Development Representative

Optimizely; Greater London; On-site; GBP 32,000 - 45,000; Full time

Job summary

Optimizely, a leading experimentation and marketing technology platform, seeks a Sales Development Representative in London. You will drive revenue pipeline through outbound prospecting and follow up on marketing leads, acting as the first contact and bridging Marketing and Sales to grow our business.

You will manage a territory and build tailored messaging for target accounts, research buying committees, and collaborate with Account Executives and Solutions Consultants to create prescriptive

Qualifications

• Bachelor's degree or equivalent experience.
• Strong written and verbal communication; persuasive and negotiation skills.
• Experience with outbound prospecting and pipeline generation preferred.
• Familiarity with Salesforce and digital selling tools.

Responsibilities

• Drive revenue pipeline through outbound prospecting and follow up on marketing leads.
• Identify, nurture and create new opportunities with prospects.
• Coordinate with Account Executives and Solutions Consultants to close opportunities.
• Create tailored messaging and marketing content for outbound campaigns.
• Provide weekly pipeline forecasts and maintain outreach metrics.
• Achieve daily call, email, LinkedIn outreach metrics.

Skills

Prospecting

Communication

Coachability

Time management

Team orientation

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

Outreach

LinkedIn

Job description

As a Sales Development Representative, you will be responsible for driving revenue pipeline through outbound prospecting and following up on marketing sourced leads. As a Sales Development Representative (SDR), you will be responsible for supporting our sales organization by proactively identifying, nurturing, and creating new opportunities with prospects. You will be on the frontlines of the go-to-market organization at Optimizely, acting as the first point of contact with prospects. The SDR team bridges the gap between Marketing and Sales to grow our business by impacting one of the most critical KPIs for the business: accelerated pipeline production and growth. SDRs manage a holistic territory plan together with their Account Executive counterparts to build relationships with in-market buyers in target accounts with our ideal customer profile. Every day as an SDR, you will leverage intent-based data to prioritize and tailor your outreach to prospects, leveraging tools such as Salesforce, Outreach, LinkedIn, and other prospecting tools combined with digital selling techniques to research accounts, identify key contacts, and craft targeted messaging to effectively communicate our value proposition across a wide-ranging portfolio of solutions - including content, commerce, intelligence and experimentation. SDRs work with new prospects to understand their challenges and goals to accurately scope business requirements and facilitate engagement with Account Executives and Solutions Consultants to create a prescriptive follow up plan that translates to new opportunity creation. You will learn technical skills and selling skills that will lay the foundation for your career at Optimizely.

• Responsible for managing multi-million-dollar book of business, contributing to 50% of the overall company generated pipeline and 20% of all closed won opportunities for sales.
• Manage a territory coverage plan of ~100 accounts.
• Create individualized industry and persona-based marketing content, including but not limited to customized emails, personal videos, and tailored digital experiences for outbound campaigns.
• Conduct extensive corporate research, including corporate annual and quarterly reports, media coverage, as well as navigate company structure to identify buying committee members within an account and/or divisions in an account.
• Ability to conduct a value assessment with a prospect (e.g. evaluate a prospect's current technology stack and position how our solutions can drive business outcomes - e.g. increase conversions, leads, revenue, etc.)
• Understand marketing technology ecosystem and understand how technical capabilities fit together to create a winning digital customer experience.
• Research target account list and determine strategic approach to outbound and book meetings with aforementioned accounts, providing tailored messaging to Optimizely's key personas.
• Provide weekly pipeline forecasts to manager and regional Sales Vice Presidents on pipeline pacing and production of sales opportunities.
• Achieve daily call, email, LinkedIn outreach metrics.
• Partner with local field marketing, Sales and presales teams to create account-based engagement programs.
• Adaptability- You are excited by change vs. change averse. You are adaptable and thrive in new situations where you can think on your feet.
• Coachability- You are coachable, able to implement feedback and dedicated to continuous self-improvement. We are all about improving and giving and receiving feedback that will make us better.
• Drive/Achievement- You must have a strong track record of performance in a previous role or experiences. A positive attitude and desire to win are a must. You thrive on challenges and have a proven history of consistently achieving quotas or objectives.
• Team Orientation- We are a collaborative organization. Everyone needs to support each other, share best practices, and take on team projects to make the entire organization better. The ability to forge strong bonds and work collaboratively with key partners across the Sales channels is a must.
• Process Orientation/Focus- Being able to follow a specific process and iterate on it for maximum results, is a crucial skill. Detail oriented, organized mindset with an ability to manage time effectively. You must be able to remain focused in the face of many competing interests
• Curiosity- Genuine curiosity about people, technology and business, with excellent listening skills is required.
• Communication-You must have strong persuasion and negotiation skills and excellent communication (written and verbal), presentation, and client relationship skills are critical.
• Technological Savvy - Strong Internet, email, and Microsoft application skills are preferred. An understanding of Salesforce would be useful.
• Maturity/Professionalism- You are cool under pressure, professionally mature, and know how to remain collected and focused in a fast-paced, high pressure, dynamic environment.

Education

Bachelor's degree or equivalent experience

Competencies - Legacy Section

Driving for Results Learning Quickly Accepting Responsibility Managing Time Communicating Effectively

From AI-powered content creation to world-class CMS and the industry's most trusted experimentation platform, Optimizely is the tool modern marketers actually want to use. AI-Ready. Set. Go. 10,000+ brands including H&M, PayPal, and Zoom already get it. So do Gartner, Forrester, and IDC, who consistently recognize us as leaders in MarTech. But here's the thing about building great products: it takes great people. Our 1,600+ Optimizers across 12 global offices are curious, collaborative, and refreshingly human. We don't do corporate speak. We do real conversations, big ideas, and genuinely care for the work we make together. If you want to be part of a team that's shaping the future of marketing technology - and actually enjoys doing it - you're in the right place. Find us on Instagram: @optimizely