Sales Development Representative

Birdie; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Hybrid working in London HQ

Private health insurance (AXA)

Job summary

Birdie is hiring a Sales Development Representative to open doors for the Birdie platform within UK home care agencies. You will drive an outbound prospecting motion, blending calls, emails, and social touchpoints to start meaningful conversations and book meetings.

You will become an expert in the home care sector, use our CRM and prospecting stack, and work closely with Marketing and Account Executives to exceed monthly quotas and grow Birdie’s impact on care delivery across the UK.

Qualifications

• Ability to build and manage a pipeline through outbound prospecting across multiple channels.
• Strong communication skills for clear outbound messaging and inbound inquiries.
• Familiarity with CRM systems and sales tools to track activity and results.

Responsibilities

• Build pipeline through outbound prospecting via calls, emails, and social channels.
• Turn signals and data into outreach strategy to reach targets with the right message.
• Collaborate with marketing on account-based campaigns and events to generate interest.
• Develop sector knowledge to speak confidently with home care agencies across the UK.

Skills

Outbound prospecting

CRM (HubSpot)

Email outreach

Cold calling

Communication

Tools

HubSpot

CRM software

Job description

About Birdie

At Birdie, we’re reimagining care for older adults. We’re building the technology that powers the future of home healthcare, empowering care teams with tools to deliver better, more dignified care, and enabling older people to thrive in their own homes for longer. Our all-in-one solution powers millions of care visits every month, equipping care providers with the tools they need to deliver exceptional, efficient care.

We’re not here to tinker at the edges. We’re here to radically transform a broken system.

That’s why we’ve built an all-in-one platform that supported over 60 million care visits and enabled care for 116,000 individuals in 2025, and we continue to grow our impact. We’re scaling fast, but staying true to our purpose. That’s why we’re proud to be a B Corp, using business as a force for good.

Founded in 2017, Birdie is backed by world-class investors like Index Ventures, Sofina and Omers. In 2023, we ranked #6 in the Deloitte Fast 50, making us one of the fastest-growing tech companies in the UK. You can check out more about our impact and recognition here.

But speed isn’t the point. Impact is.

Your mission

As a Sales Development Representative at Birdie, your mission is to open the door to better care by bringing the Birdie product to more home care agencies. You'll run an outbound prospecting motion, combining outbound outreach with inbound and marketing signals, to start meaningful conversations with home care owners across the UK. Every meeting you book puts Birdie's platform in front of another agency, showing them how it enables smarter, more preventative care delivery, and brings us closer to radically improving the lives of millions of older adults.

How you will contribute

• Build pipeline through an outbound prospecting process, blending calls, compelling email sequences and social selling to engage high-value accounts across every channel

• Turn signals into strategy: process leads, intent data, email engagement and marketing touchpoints to decide who to reach, when, and with what message

• Use marketing resources effectively to generate interest and strike up meaningful conversations, working in tight coordination with marketing on account-based campaigns and in-person events

• Become an expert in the home care sector, so you can speak with authority and conviction about a niche but hugely important industry, and act as a trusted advisor to prospective partners

• Listen actively on every call, understanding each agency's real pains before positioning how Birdie can help

• Build a strong, open working relationship with your Account Executive, acting as the conduit between prospective partners and sales

• Master our systems quickly, becoming proficient in HubSpot and our prospecting stack, and consistently exceed your monthly quota of qualified meetings

You’ll thrive here if...

• You can absorb an enormous amount of information about a new sector quickly, and distil it into sharp, confident verbal and written communication

• You're genuinely drawn to the care sector and our mission, and want your work to matter beyond the number

• You're a natural active listener with high emotional intelligence: curious, able to internalise others' perspectives, and engage appropriately

• You're resilient and long-term minded, able to handle knock-backs and stay motivated through the ups and downs of prospecting

• You're technically savvy and upskill fast in new tools, especially CRM systems

• You're highly coachable, seeking out feedback and acting on it quickly

• You're organised and self-directed, able to prioritise your own pipeline and manage multiple accounts and channels at once

Imposter syndrome is real - and we don’t expect you to tick every box. If you're excited about our mission and think you could make a difference here, we want to hear from you.

What you’ll get from us

We believe people do their best work when they’re supported, trusted and inspired. Here’s how we build a world-class employee experience:

Compensation

• Competitive base salary, reviewed against benchmarks annually

• Generous stock options - because we’re building this together

• Bi-annual performance cycles with individual compensation reviews

Learning & Growth

• Genuine 1-1 Sales Coaching which will set you up for the rest of your sales career

• Annual personal learning budget and access to training, coaching and mentorship

• Time and space for growth - you set your development goals, we back them

Flexible Working

• Hybrid working - 2-3 days per week in our incredible London HQ

• Budget to set up your home workspace

• Regular in-person meetups, socials and offsites

Time Off

• 33 days holiday (25 days + public holidays)

• Extra day off on your birthday (use it whenever you like!)

• Company shutdown between Christmas and New Year

• 2 volunteering days each year to give back to causes that matter

Family-first Policies

• Industry leading paid primary and secondary caregiver leave

• 5 paid days for fertility treatments for those who need it

• Private health insurance with AXA

• Wellbeing perks via Happl (gym discounts, mental health support, and more)

Other Perks

• Cycle to work scheme

• 4% employer pension contribution when you contribute 5% (UK)

• A deeply human, radically transparent culture

Equal Opportunities Statement

We’re committed to building a diverse team and inclusive culture. That means creating a hiring process that gives everyone a fair chance regardless of background, identity or lived experience.

Need adjustments or support during the application process? Let us know. We’re here to help.