Sales Development Representative

h2 Recruit; Greater London; Hybrid; GBP 30,000 - 65,000; Full time

Job summary

h2 Recruit is seeking a GTM Associate/SDR to join the founding team in London. You will build and run the top-of-funnel engine, prospecting and outreach across email and LinkedIn to feed qualified meetings for the wider team.

You will have 1–2 years of outbound BDR/SDR experience, preferably in a startup or high-growth environment with a strong B2B SaaS background. The role requires excellent writing, autonomy, and a bias for action, with an in-office five-day schedule in London.

Qualifications

• 1–2 years of outbound BDR/SDR experience at a startup or high-growth company.
• B2B SaaS background required; not suitable for B2C or marketplace.
• Strong written communication to craft personalised micro-campaigns.
• London-based and able to work in-office five days per week.

Responsibilities

• Build and run the outbound engine alongside the founders.
• Prospect, list build, and execute multi-channel outreach (email and LinkedIn).
• Qualify leads into meetings for the wider team.
• Research buyers (VC/PE) and tailor outreach to increase responses.
• Track and improve your metrics with experiments.

Skills

Outbound SDR experience

B2B SaaS

Strong writing

Autonomy

Action oriented

Tools

Clay

LinkedIn Sales Navigator

Email sequencing

CRM

Salesloft

HubSpot

Salesforce

Job description

An outstanding opportunity to become one of the first go-to-market hires at a fast-growing, venture-backed data and intelligence platform for the private markets. The company delivers real-time data and AI-driven analysis on private companies, helping many of the world's leading venture capital and private equity firms source, evaluate and win deals faster than the competition. Unusually for its stage, the business is already profitable and growing, built by a small, highly technical team where everyone wears multiple hats and there is zero bureaucracy between you and real impact. Working directly alongside the founders, this is a rare chance to learn modern go-to-market from the ground up and have visible influence from day one.

The Role:

As a GTM Associate / SDR, you will build and run the outbound engine alongside the founders, owning the full top-of-funnel motion. You will run outbound campaigns end-to-end – prospecting, list building, and outreach across email and LinkedIn – and qualify leads into meetings for the wider team. A major part of the craft is research: deeply understanding buyers such as VC partners, PE investors and fund analysts, and using that insight to write genuinely personalised outreach that gets responses. You will learn and operate a modern GTM stack including Clay, LinkedIn Sales Navigator, email sequencing platforms, enrichment tools and CRM, and you will work closely with the founders on strategy, ICP refinement and iterating on what is working. You will track, measure and improve your own metrics, constantly experimenting with new approaches to outbound. This is a launchpad role with a clear path to AE or Senior GTM as the company scales – not a script-reading seat in a call centre.

The Candidate:

You will have 1–2 years of outbound BDR/SDR experience gained at a startup or high-growth company, with a demonstrable track record of booking qualified meetings – prospecting, sequencing and multi-channel outreach across email and LinkedIn. A B2B SaaS background is important (rather than B2C, marketplace or ecommerce), and you must be a sharp writer able to craft high-quality, personalised micro-campaigns rather than blast generic scripts. You will be tech-savvy and comfortable with modern GTM tooling, curious, autonomous, and bring a genuine bias for action every day. Experience selling into or prospecting financial services, VC or PE buyers, and early-stage startup experience, are strong advantages. You must be London-based and able to work in-office five days per week. Candidates whose only experience is in large corporate sales teams built around heavy process and scripts are unlikely to be the right fit.

The Package:

On offer is a base salary of £30,000–£50,000 with an OTE of £40,000–£65,000, plus uncapped commission on qualified meetings booked. The founders are flexible for the right candidate. This is a rare opportunity to join a profitable, high-conviction private-markets data business at a genuinely early stage, working shoulder-to-shoulder with the founders, with a clear and actively supported route into an Account Executive or Senior GTM role as the company grows.

Key Words

SDR, BDR, GTM Associate, Go-to-Market, Sales Development Representative, Business Development Representative, Outbound Sales, Outbound Prospecting, Pipeline Generation, Meetings Booked, Cold Outreach, Cold Email, Cold Calling, Sequencing, Multi-channel Outreach, Lead Qualification, B2B SaaS, Startup Sales, Early Stage, Private Markets, Private Company Data, Market Intelligence, Deal Sourcing, Venture Capital, VC, Private Equity, PE, Fintech, Data Platform, AI, Clay, LinkedIn Sales Navigator, Sales Nav, Enrichment, Outreach, Salesloft, HubSpot, Salesforce, CRM, Account Executive, AE Progression, London, On-site