Sales Development Representative

Yulife Ltd; Greater London; On-site; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Share options potential

6x salary life assurance

Private Medical Insurance via Bupa

Income protection

Pension contribution 3%

25 days Annual Leave

YuLife app benefits & discounts

Wellbeing budget £20/mo

Professional coaching access

Hybrid working with Moorgate & Old St

Job summary

YuLife Ltd is hiring a Sales Development Representative to help target SME clients, educate them on our proposition, and open new sales opportunities. You will balance strategy with hands-on prospecting in a lean, high-impact team and report into a role that can lead to an Account Executive path.

We value grit, feedback, accountability and clear communication as you build genuine relationships, collaborate with AEs and marketing, and contribute to a growing, mission-driven insurance tech

Qualifications

• Prospecting via phone, email and social channels.
• Educate SMEs on YuLife proposition and value.
• Maintain pipeline and hit targets monthly/quarterly.

Responsibilities

• Cold calling, email prospecting, and LinkedIn networking.
• Collaborate with AEs, marketing and revenue ops.
• Use AI tools like Claude to tailor outreach.
• Nurture relationships with warm leads over time.
• Attend industry events to build pipeline & YuLife presence.
• Understand how prospect businesses buy and what value they seek.
• Self-analyze challenges to optimize prospecting.
• Maintain accountability for meeting targets.
• Grow knowledge of insurance and wellbeing; paid study time provided.

Skills

Grit / resilience

Feedback receptiveness

Accountability

Clear communication

Time management

Team player

Desire to grow in sales

Relationship building

Tools

Claude AI

Job description

We're hiring a Sales Development Representative to join our sales team!

YuLife is a tech driven insurance company on a mission to transform insurance into a force for good. We work with employers and insurer partners to deliver group insurance products that people actually engage with, helping shift the industry from claims led to prevention focused outcomes.

Our model combines insurance, technology, and behavioural science to create hyper engaging insurance experiences. Through our award winning platform, employees interact with their insurance every day, building healthier habits while staying protected. This engagement benefits everyone involved. Individuals are more proactive about their health, employers see stronger engagement and retention, and insurers benefit from improved risk profiles over time.

At YuLife, we are building a game changing insurance business with a clear commercial edge and a strong sense of purpose. Our culture reflects that ambition. We are a people first, values led company that believes great products are built by teams who feel trusted, supported, and inspired by the mission they are working on.

If you want to help reinvent a global industry, work on products with real world impact, and build alongside smart, kind, driven people, YuLife is a place where you can do meaningful work and grow with the business.

The role:

As a Sales Development Representative you will be a key contributor to our lean, high-impact team.

You will help YuLife target the best potential clients and educate them on our proposition, opening new sales opportunities for the business.

This role is focused on SME businesses that fit our ideal customer profile, where you'll build genuine relationships and open new pipeline for the business.

SDR-ing isn't always easy: you have to balance conflicting time priorities, accept a certain degree of strategy, play a quality and quantity game, and adjust to ever-changing market conditions, and always keep an eye on the prize (pipeline generation.)

But for those with a bit of grit and a passion for helping organisations drive employee wellbeing, it can be a great role. SDR-ing is a brilliant way to sink one's teeth into a sales career, and we are a people-first team, passionate about learning, developing, and progressing together.

This is also a genuine launchpad for your sales career: do well here, and you're looking at a clear path into an Account Executive role, with the ownership and visibility that comes from being our only SDR.

Day to day responsibilities include, but are not limited to:

• Cold calling, email prospecting, LinkedIn networking
• Managing strong collaborations with AEs, marketing, and revenue operations team.
• Using AI tools like Claude to research prospects, personalise outreach and sharpen your prospecting strategy
• Long-term nurturing warm relationships/leads
• Attending industry events and networking to build your pipeline and YuLife's presence
• Seeking to understand how our prospect businesses buy and what value they look for when considering learning more about Yulife
• Self-analysing challenges and successes, to constantly optimise your prospecting strategy
• Maintaining accountability for monthly, quarterly and annual meeting generation targets
• Staying hungry to understand and develop their insurance and wellbeing knowledge (paid study time will be provided)

The ideal candidate will have:

• Hustler Mentality /Grit - our best performers have thick skin, and are happy to accept the ups and downs of prospecting as they focus on developing their sales craft
• Receptiveness to Feedback - reflect and be willing to try different approaches; respect the ideas of peers
• Accountability - own your goals, own your failures; ask for help when you need it
• Clarity of Communication - present your thoughts quickly, efficiently, and strategically
• Emotional Intelligence / Likability - empathise and connect with our prospects and clients
• Compartmentalisation / Process Disciplined - simultaneously manage competing priorities through strict discipline and time management
• Self Adjust - Reflect, test, and try again. Micro-adjustments are how we win.
• Team Player / Culture Fit - contribute to the health and success of the team
• Desire to Join - want to develop into a sales professional and to be part of YuLife’s journey

What you’ll get:

• Potential to earn share options
• 6x salary life assurance
• Private Medical Insurance via Bupa
• Income protection
• 3% company contribution to pension via salary sacrifice scheme
• 25 days Annual Leave + 1 Love being Yu (e.g your birthday, moving house anything else that is for Yu!)
• Access to the YuLife app (which includes a tonne of well-being rewards, discounts and exclusive offers as well as access to Meditopia and Fiit )
• £20 per month to a "be your best Yu" budget
• Unlimited Monthly professional coaching with More Happi
• Flexible and hybrid working with a lovely office between Moorgate & Old Street

Here at YuLife our values encompasses Love Being Yu and as a result we’re committed to diversity and inclusion. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, colour, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, disability or any other protected class.