Sales Development Representative

Addition; Farnborough; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Uncapped commission

Career progression

25 days annual leave

Company pension

Flexible hours

Modern offices

Job summary

Addition is seeking an energetic, results-driven SDR to act as the first contact for warm leads and convert interest into qualified opportunities. You will manage conversations, qualify prospects, and maintain CRM data while collaborating with Marketing to improve lead quality.

A strong emphasis on quality over volume with clear career progression.

Qualifications

• Strong customer-facing or sales experience in B2B environments.
• Confident communicator who builds rapport quickly.
• Excellent listening and questioning with genuine curiosity.
• Strong organisation and attention to detail, especially CRM data.
• Professional written and verbal communication skills.

Responsibilities

• Be the first point of contact for warm marketing-generated leads and convert interest into conversations.
• Build rapport quickly over the phone and understand prospects’ challenges and fit.
• Qualify opportunities and create high-quality SQLs for the sales team.
• Maintain accurate lead and conversation records in Microsoft Dynamics.
• Collaborate with Marketing to feedback on lead quality and trends.
• Help improve sales pipeline quality by proper qualification before handoff.
• Make around 30 meaningful calls daily, focusing on quality.

Skills

Strong customer-facing or sales

Confident communicator

Listening and questioning

CRM data management

Written and verbal communication

Commercially minded

Emotional intelligence

Team collaboration

Long-term B2B sales focus

Tools

Microsoft Dynamics

Job description

A growing technology business is helping organisations solve complex connectivity challenges, particularly across the construction sector. This newly created role sits at the heart of their sales engine, turning inbound interest into quality opportunities for the wider commercial team.

Role Overview

• Location: Farnborough — 5 days onsite
• Industry: Technology / Connectivity

What You’ll Be Doing

• Be the first point of contact for warm, marketing-generated leads and turn initial interest into meaningful conversations.
• Build rapport quickly over the phone, asking the right questions to understand each prospect’s challenges, requirements and potential fit.
• Qualify opportunities and create high-quality SQLs for the wider sales team to progress.
• Keep Microsoft Dynamics accurate and up to date, ensuring conversations, lead information and next steps are clearly recorded.
• Work closely with Marketing to share feedback on lead quality, trends and what you’re hearing from prospects.
• Help improve the quality of the sales pipeline by making sure opportunities are properly qualified before handover.
• Make around 30 meaningful connected calls each day, focusing on quality conversations rather than simply chasing call volume.
• Proactively identify your own prospects when you spot opportunities, with additional commission available for self-generated business.
• Build a strong understanding of the company’s connectivity and technology solutions so you can confidently connect customer challenges to the right solutions.

Main Skills Needed

• Strong customer-facing or sales experience, ideally within a B2B environment — although attitude and communication skills matter more than years of experience.
• Naturally confident communicator who can make people feel comfortable quickly.
• Excellent listening and questioning skills, with genuine curiosity about what customers need.
• Strong organisation and attention to detail, particularly when managing CRM data.
• Professional written and verbal communication.
• Commercially minded, target-driven and motivated by earning potential.
• Emotionally intelligent and able to read conversations rather than relying on a rigid sales script.
• Comfortable working collaboratively and giving constructive feedback to Marketing and Sales.
• Hungry to learn, develop and build a long-term career in B2B sales.

What’s in It for You?

• Uncapped monthly commission, with around £500 available for deals that come from your qualified opportunities and up to £1,000 for successfully self-generated business.
• A newly created role with plenty of scope to shape how the function develops.
• Clear progression routes into Business Development, Account Management or potentially Marketing/Data-focused roles.
• 25 days’ annual leave, with the option to increase this to 35 days.
• Company-wide bonus scheme after two years, linked to overall business performance.
• Enhanced pension and enhanced maternity/paternity leave.
• Death in Service cover worth 4x salary.
• Flexible start/finish options between 8:30am–5:30pm and 9am–6pm.
• Modern offices with free parking, an onsite café, gym and restaurant.
• A company recognised repeatedly as a Great Place to Work, with a strong focus on development and retaining its people.
• The chance to join a growing technology business where your work will have a direct impact on the future sales operation.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

By applying you are confirming you are happy to be added to the Addition Solutions mailing list regarding future suitable positions. You can opt out of this at any time simply by contacting one of our consultants.