Sales & Breeding Advisor

Genus plc; Craigavon; On-site; GBP 30,000 - 38,000; Full time

Benefits offered by this job

Performance related bonus (Commission)

Company Vehicle

25 days holidays + Bank Holidays

Pension

Health Cash back scheme

Employee Assistance Program

Employee share plan

Flexible Working Policy

Enhanced maternity leave 12 weeks at 2

Comprehensive L&D program includingGen

Job summary

Genus plc in Northern Ireland is seeking a Sales and Breeding Advisor to be the go-to contact for farmers across the region. You will offer tailored genetic solutions and breeding advice, drive farm profitability, and manage your own field visits with a company vehicle provided.

This role rewards proven sales capability in agriculture or biotech, with a background in dairy farming or animal genetics preferred.

Qualifications

• Background or strong interest in dairy farming, breeding, or animal genetics.
• Proven sales experience in agriculture, biotech, or related field preferred.
• Excellent interpersonal and communication skills.
• Self-motivated, organised, and able to work independently.
• Based in and willing to travel within the UK.

Responsibilities

• Serve as the primary advisor for customers, ensuring optimal product and service recommendations to drive genetic gains and farm profitability.
• Identify and pursue new opportunities through strategic prospecting and lead generation.
• Deliver exceptional account management to maintain strong, long-term relationships with customers.
• Manage your own schedule and customer visits, ensuring consistent field presence across your territory.
• Stay informed on industry trends, biotech innovations, and breeding technologies to support customer success.

Skills

Dairy farming

Animal genetics

Consultative selling

Job description

Role Overview

Are you someone who is passionate about agriculture, understands the value of genetic progress, and thrives in a customer-facing position?

We are looking for an experienced sales person to join our team as a Sales and Breeding Advisor You will be the key point of contact for our customers across Northern Ireland. You will work directly with progressive farmers, offering tailored genetic solutions and expert breeding advice to help them achieve measurable improvements in herd performance and profitability. Be part of a team driving innovation and transformation in the agricultural sector through cutting-edge genetics and customer-centric service. The salary for this role will be between 30,000 and 38,000 dependent on experience, there is flexibility in the base salary for the right person, and there is the potential to earn uncapped commission You will also be provided with a company vehicle

You Will

• Serve as the primary advisor for customers, ensuring optimal product and service recommendations to drive genetic gains and farm profitability.
• Identify and pursue new opportunities through strategic prospecting and lead generation.
• Deliver exceptional account management to maintain strong, long‑term relationships with customers.
• Manage your own schedule and customer visits, ensuring consistent field presence across your territory.
• Stay informed on industry trends, biotech innovations, and breeding technologies to support customer success.

Requirements

• Background or strong interest in dairy farming, breeding, or animal genetics.
• Proven sales experience in agriculture, biotech, or a related field preferred - but we welcome applicants from other sectors who bring strong consultative selling skills and a passion for the industry.
• Excellent interpersonal and communication skills.
• Self-motivated, organised, and capable of working independently.
• Based in and happy to travel within the UK
• Full UK driving license required.

Business Overview

ABS - is the world‑leading provider of bovine genetics, reproductive services, technologies and udder care products. Marketed in more than 70 countries, ABS has been at the forefront of animal genetics and technology since its founding in 1941. We are uniquely positioned as a global player with a dedicated R&D function and an international distribution network.

We breed and distribute the genes of the world’s best bulls, scientifically selecting livestock to increase the profitability of our customers who are some of the world’s biggest farmers and food producers.

IntelliGen Technologies is the technology within ABS that develops sexed bovine genetics that helps customers maximize their profitability and reach their end goals in a fast and efficient manner.

We were born to challenge standards. Since the beginning, innovation has been part of our DNA. From co‑development of the first semen tank, to the recent ground‑breaking launch of our innovative Sexcel® sexed genetics product, we have made our mark in the bovine genetics industry.

Genus is an agricultural biotechnology pioneer. We are a global FTSE 250 company, headquartered in the UK, and listed on the London Stock Exchange. Genus PLC has a presence in over 70 countries and a global workforce of over 3,000 employees and growing. We are a worldwide leader in porcine and bovine animal genetics, partnering with farmers to transform how we nourish the world – a mission that is important to a sustainable future.

Our vision is clear: Pioneering animal genetic improvement to sustainably nourish the world.

Our Values

• Collaborate as One Team
• Create Value for Customers
• Innovate with Purpose
• Never stop improving

DEI

Genus is a place where you can be yourself and be part of a growing global team. We have a culture of respect, openness and fairness for all. Whatever your background, your role or your area of work, you will have the chance to thrive in an environment that inspires, challenges and supports you to succeed.

Tackling climate change

• Monitor and identify goals for the reduction of our GHG emissions from our own operations.
• Drive porcine and bovine genetic improvements which support productivity gains and improve feed efficiency, enabling a reduction in the production of greenhouse gas (GHG) emissions per unit of milk or meat produced
• Identify facility and other opportunities for reductions in GHG emissions, consistent with our goals
• Partner and advocate for policies that advance positive climate goals and identified United Nations Sustainable Development Goals (SDGs).

Benefits Overview

• Performance related bonus (Commission)
• Company Vehicle
• 25 days holidays + Bank Holidays
• Pension
• Health Cash back scheme
• Employee Assistance Program
• Employee share plan
• Flexible Working Policy (Where appropriate/practicable)
• Enhanced maternity leave 12 weeks at full pay followed by 4 weeks at 50% followed by SMP
• Comprehensive L&D program including career development programs, access to Genus University and Mango (languages)