Sales Assistant

Frasers Group; West Kirby; On-site; GBP 12,000 - 18,000; Full time

Benefits offered by this job

Staff discount across the FrasersGroup

Training and development

Career progression opportunities

Job summary

Flannels, part of the Frasers Group, is seeking a Sales Assistant to welcome customers with luxury-focused service and fashion expertise. You will help select looks, explain promotions, and maintain a polished store environment from open to close.

Progression pathways, in-store induction, and nationally recognised qualifications are available to support growth within Flannels and the Frasers Group.

Qualifications

• Strong communication and people skills.
• A genuine passion for customer service.
• A team-first mindset and a love for fast-paced retail.
• Reliability, flexibility and adaptability to change.

Responsibilities

• Welcome every customer like they're walking into somewhere special.
• Ask the right questions, listen properly, and style with intent.
• Stay sharp on collections, brands, and trends to land recommendations.
• Bring promotions, loyalty perks, and extras to life.
• Handle transactions with accuracy and confidence.
• Keep the shop floor looking flawless; presentation matters.
• Support replenishment and prep to get the shop ready each morning.
• Identify opportunities for add-ons or smarter alternatives.
• Deliver service that is consistent, considered, and luxury.
• Follow policies and procedures to maintain high standards.

Skills

Customer service

Communication

Retail knowledge

Team player

Flexibility

Job description

From day one, you'll receive a full in-store induction. As you progress, you'll have access to internal development pathways, including Team Leader programmes and nationally recognised qualifications, supporting your growth within Flannels and the wider Frasers Group. Job Description What You'll Do

• Welcome every customer like they're walking into somewhere special, because they are.
• Ask the right questions, listen properly, and style with intent.
• Stay sharp on collections, brands, and trends so your recommendations land.
• Bring promotions, loyalty perks, and the little extras to life.
• Handle transactions with accuracy and confidence.
• Keep the shop floor looking flawless. Presentation is non-negotiable.
• Get the ship trade-ready every morning through replenishment and prep.
• Spot the opportunity for an add-on or a smarter alternative, naturally.
• Deliver service that's consistent, considered, and unmistakably Flannels.
• Follow our policies and procedures. They're what keep the standard high. Confidence, energy, and a drive to deliver.
• Strong communication and people skills. You connect easily.
• A genuine passion for customer service done well.
• A team-first mindset and a love for fast-paced retail.
• Reliability, flexibility, and a willingness to roll with change.
• A real interest in designer and contemporary fashion. Flannels are where luxury lives. Home to over 200 of the world's most coveted designer and contemporary brands, we set the standard for luxury fashion across the UK, in-store and online. Every detail matters here, from the way a customer is welcomed to the way a collection is curated. If you love fashion and believe in doing things properly, you'll feel right at home.
• This isn't your average shop floor job. As a Sales Assistant at Flannels, you're the face of luxury retail: the first impression, the trusted stylist, the reason customers come back. You'll create moments that feel personal, polished, and effortlessly luxury, from the second the doors open.

What's In It For You

• Competitive pay that reflects what you bring
• Staff discount across the full Frasers Group family of brands
• Real progression, we grow fast, and so can you
• A premium environment designed to inspire (yours and the customers)
• Training and development to sharpen your craft and grow your career