Sales Assistant

Sports Direct International; Crewe; On-site; GBP 9,000 - 15,000; Full time

Benefits offered by this job

Uniform discount 20% across Frasers/SI

Discounted gym membership

Monthly group rewards & recognition

Flexible working hours

Career development & internal training

Be part of a fast-paced team

Job summary

Sports Direct International is seeking a Temporary Sales Assistant for the Christmas period in Crewe. You will engage customers, offer tailored recommendations, and support store goals in a fast-paced environment. You’ll assist with deliveries, stock processing, pricing, and stock counts while upholding brand standards.

Join a team that values energy, enthusiasm and customer focus, with opportunities for development and flexible hours during a busy retail season.

Qualifications

• Customer-focused with a passion for retail.
• Friendly, confident and a strong communicator.
• Adaptable with a flexible work ethic.
• Driven to achieve goals and contribute to team success.
• Proud to represent the Sports Direct brand and values.

Responsibilities

• Engage with every customer to deliver outstanding service.
• Use product knowledge to offer tailored recommendations.
• Support the team in delivering store goals.
• Assist with deliveries and stock processing.
• Ensure pricing is up-to-date and accurate.
• Support stock counts and inventory accuracy.
• Help maintain stock presentation and replenishment.
• Maintain store standards reflecting the Sports Direct brand.

Skills

Customer-focused

Friendly communicator

Flexible/work ethic

Goal-driven

Brand representation

Job description

As a Temporary Sales Assistant for the Christmas period (ending January 10th 2027), you'll bring energy, enthusiasm, and customer focus to every shift. From helping customers with product selections to maintaining the look and feel of the store, you'll contribute to a first-class shopping experience, all while gaining valuable skills and building your confidence in a fun, fast-moving retail environment. Sales & Service

Sales & Service

• Engage with every customer to deliver outstanding service
• Use your product knowledge to offer tailored recommendations
• Support the team in delivering store goals

Visual Merchandising

• Help maintain store standards through stock presentation and replenishment
• Support visual merchandising standards that reflect the Sports Direct brand

Operations

• Assist with deliveries and stock processing
• Ensure pricing is up-to-date and accurate
• Support stock counts and inventory accuracy

Core Values

• Think Without Limits - Move fast, take bold action, and bring the team along with you.
• Own It and Back Yourself - Take responsibility for your role, master the basics, and drive results.
• Be Relevant - Stay connected to our people, our partners, and the planet.

Qualifications

• Customer-focused with a passion for retail
• Friendly, confident, and a strong communicator
• Adaptable with a flexible work ethic
• Driven to achieve goals and contribute to team success
• Proud to represent the Sports Direct brand and values
• You will be required to work over the Christmas period (bank holidays, weekends and evenings)

Benefits and Perks

• Uniform Discount and 20% Off across all Frasers Group brands
• Discounted Gym Membership
• Monthly Group Rewards & Recognition
• Flexible Working Hours to suit your lifestyle
• Opportunities for Career Development, including National Qualifications and internal training
• Be Part of a Fast-Paced, Supportive Team environment

At Sports Direct we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.