Sales and Marketing Account Executive

Resources Group; Newbury; On-site; GBP 28,000 - 42,000; Full time

Job summary

Resources Group is partnering with a well established insights and research consultancy in Newbury to recruit an ambitious Account Executive. You will help generate new business, support revenue growth and work across commercial and marketing functions, focusing on lead generation and sales support.

You will research target organisations, build prospect lists, conduct outreach, qualify inbound enquiries and book meetings.

Qualifications

• Commercially minded with a desire to learn and develop in a commercial role.
• Experience in sales, marketing or a commercial support role within the MR sector.
• Confident engaging with prospective clients and using CRM systems.
• Strong organizational and relationship-building skills.

Responsibilities

• Research target organisations and identify key decision-makers.
• Build prospect lists across priority sectors and markets.
• Conduct outreach via email, LinkedIn and other channels.
• Qualify inbound enquiries and support lead nurturing activity.
• Book meetings and generate opportunities for the commercial team.
• Assist with proposals, sales materials and client research.
• Support marketing campaigns, social media activity, webinars and events.
• Help create content including case studies, newsletters and thought leadership pieces.
• Monitor campaign performance and commercial activity to identify opportunities for improvement.

Skills

Lead generation

Sales support

CRM systems

Targeted outreach

Prospect research

Outreach via email/LinkedIn

Tools

CRM software

Job description

Are you keen to accelerate your career in sales and marketing within the MR Industry?

We're partnering with a well established insights and research consultancy working with some of the world's leading brands, and they're looking for an ambitious Account Executive to join their commercial team. This is the ideal opportunity for someone who enjoys identifying new business development opportunities, building relationships and supporting marketing activity.

Working across the commercial and marketing functions, you'll play a key role in helping to generate new business and support revenue growth. Primarily this role will focus on lead generation and sales support – more specifically you will get involved in:

• Researching target organisations and identifying key decision-makers
• Building prospect lists across priority sectors and markets
• Conducting outreach via email, LinkedIn and other channels
• Qualifying inbound enquiries and supporting lead nurturing activity
• Booking meetings and generating opportunities for the commercial team
• Assisting with proposal preparation, sales materials and client research
• Supporting marketing campaigns, social media activity, webinars and events
• Helping create content including case studies, newsletters and thought leadership pieces
• Monitoring campaign performance and commercial activity to identify opportunities for improvement

This role will suit a commercially minded individual, with a strong desire to learn and develop within a commercial role – I’m really keen to speak with individuals who have previous experience in sales, marketing or a commercial support role within the MR sector. You will be confident when it comes to engaging with prospective clients and have experience of using CRM systems. Excellent starting salary and benefits package including bonus potential.