Sales and Events Manager

Brakspear; Cirencester; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join Brakspear as a Sales and Events Manager, a new role that combines strategic sales and events leadership within a growing hospitality group. You will lead a team to drive revenue and enhance guest experiences across our unique properties, ensuring successful event management and client relationships.

Benefits

Competitive salary + car allowance + performance-based bonus

50% off boutique bedrooms and meals

Company pension scheme

Access to benefit portal with lifestyle discounts

Wellbeing hub and employee assistance program

Recognition and reward programmes

Fantastic team parties and socials

Qualifications

• Minimum 5 years’ experience in hotel sales and/or events management.
• Proven ability to achieve and exceed sales targets.
• Strong understanding of hotel PMS and revenue management systems.

Responsibilities

• Develop and implement sales plans for events like weddings and conferences.
• Identify new business opportunities across key segments.
• Collaborate with marketing to create sales opportunities.

Skills

Sales Management

Revenue Management

Negotiation

Communication

Leadership

Education

Experience in hotel sales/events management

Job description

Sales and Events Manager

6 days ago Be among the first 25 applicants

We have an exciting opportunity to join the Brakspear family as the Sales and Events Manager for our managed estate Honeycomb Houses. Being a new role, this is a fantastic opportunity to bring in your own ideas, creativity and leadership.

At Brakspear, we’re passionate about great pubs and inns. Our family has been running pubs and inns for over 200 years. We’re lucky to have beautiful pubs but we think it’s the people, running the pubs who matter, and that means we do things differently at Brakspear. We are still family-owned and run, which means we make all our decisions for the long-term benefit of our company, our pub business owners and our guests. Honeycomb Houses is born-and-bred from our parent company, Brakspear, which came to life all the way back in 1779. Each of our 12 houses stands independently with their own distinctive features and charm, while maintaining the high standards associated with Honeycomb Houses.

We are seeking a dynamic and results-driven Sales & Events Manager with a strong commercial mindset and proven experience in revenue management to join our growing hospitality group. This is a new role that requires a strong background in hospitality sales and room revenue. A blend of strategic sales and events leadership, and data-driven revenue management across our portfolio of premium pubs, inns and restaurants. You will lead a small team generating and converting leads across key segments such as leisure, corporate, travel and local community, while also directing business to our wedding, banqueting, party, private dining, conference and outside spaces.

Working closely with GMs at each site and the central marketing team, you will execute sales initiatives that reflect the identity of Honeycomb Houses and the individuality of each property while contributing to the success of our wider business.

Key Responsibilities:

• Develop and implement sales plans to grow events bookings such as weddings, conferences, private parties and other large group bookings.
• Identify new business opportunities across key segments such as leisure, corporate, travel and the local community.
• Build and maintain strong relationships with corporate clients, event planners, and local businesses.
• Liaise regularly with individual hotel GMs to align sales efforts with property needs and seasonal goals.
• Collaborate with the marketing team to develop plans to create sales opportunities and support conversion of those opportunities.
• Provide sales training and support to on-site teams as needed to develop a strong sales culture.
• Represent Honeycomb Houses at wedding fairs, trade shows, networking events, and client presentations.

Revenue Management

• Working with our established pricing software, analyse demand patterns and performance data to forecast demand and adjust rate plans accordingly, maximising average room rate and occupancy.
• Manage online distribution channels and work closely with digital marketing to grow and optimise visibility and support the roll out of promotions and seasonal offers.
• Recommend pricing tiers, special offers, and packaging strategies to ensure profitable growth.
• Create and develop a central reservations team to deliver outstanding guest service and accurate reservation handling.
• Ensure all inbound calls, emails, and online enquiries are responded to promptly and professionally.
• Optimise use of PMS and CRS tools to support efficiency and maximise bookings
• Develop and refine SOPs for reservation handling, group bookings, and guest communications.
• Collaborate with marketing and operations to share guest insights and improve the end-to-end booking journey.

Performance & Reporting

• Produce monthly activity reports for the SLT that monitor and report on KPIs including:
• conversion rates,
• events analysis
• revenue growth
• Conduct competitor and market analysis to identify trends and adapt plans accordingly.

About You:

• Minimum 5 years’ experience in hotel sales and/or events management, with at least 1 year in a revenue management role.

• Proven ability to achieve and exceed sales targets and revenue KPIs.

• Strong understanding of hotel PMS and revenue management systems.

• Excellent communication, negotiation and presentation skills.

• Highly organized with the ability to manage multiple projects simultaneously.

• Commercially astute with a strategic approach to business development.

• Flexibility to travel between properties across the Thames Valley and the Cotswolds.

• Experience in multi-property hospitality groups (desirable)

• Giving Back- passion and pride to support colleagues, the local community and creating a fantastic experience for our guests is what gets you up in the morning.

• Make It Fun - a good level of self-motivation, organisational and leadership skill, setting a great example for the wider team, you lead from the front.

• Do the Right Thing - empowered to make a good decision, think on your feet and problem solve. Be able to enjoy yourself and get along fantastically with fellow members of our Honeycomb family!

• Trust- you are committed to delivering what you promise. Communicating openly and confidently with the team and guests.

What we offer:

• Competitive salary + car allowance + performance-based bonus

• 50% off our boutique bedrooms and meals in our Honeycomb Houses for you and 3 guests.

• Company pension scheme

• Access to our benefit portal, including 1000’s of lifestyle discounts.

• Wellbeing hub and employee assistance program

• Recognition and reward programmes

• Fantastic team parties and socials

Most importantly, you will feel welcomed as part of the Honeycomb Houses family!

At Honeycomb Houses, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants.

Join us in shaping unforgettable guest experiences while driving strong commercial success across our beautiful properties.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Hospitality

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