Sales and Events Manager

Schulte European Group; Ballycastle; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Bonus scheme

Pension enrolment from day one

Meals on shift

Discounted hotel stays

Refer a Friend scheme

Supportive and collaborative working环境

Job summary

Schulte European Group’s Marine Ballycastle hotel is seeking a Sales & Events Manager to drive revenue across corporate, group, MICE and leisure segments. You will own proactive and reactive sales, convert enquiries into revenue, and build lasting client relationships.

You’ll collaborate with the General Manager to hit commercial targets, oversee event delivery, and ensure a seamless client journey from enquiry to delivery. Experience in hotel sales and events is essential.

Qualifications

• Previous experience in hotel sales and/or meetings & events.
• Strong commercial awareness with a proactive, target-driven approach.
• Proven ability to convert enquiries into confirmed business.
• Excellent relationship-building and negotiation skills.
• Highly organised with the ability to manage multiple priorities.
• Confident communicator with a professional and personable approach.
• Ability to work independently and collaboratively.
• Good IT skills (knowledge of Opera or similar systems is advantageous).
• Knowledge of the local market is beneficial.

Responsibilities

• Proactively generate new business across corporate, group, MICE, and leisure segments.
• Manage and convert all incoming enquiries efficiently and professionally.
• Build strong relationships with local and national clients to drive repeat business.
• Work closely with the General Manager to deliver commercial objectives.
• Ensure a seamless and professional client journey from enquiry through to delivery.

Skills

Hotel sales

Meetings & events

Negotiation

Relationship building

Organisation

Communication

IT skills

Opera knowledge

Local market knowledge

Tools

Opera system

Job description

Why join us?

Marine Ballycastle is a well-positioned coastal hotel set in one of Northern Ireland’s most scenic locations, offering high-quality accommodation and a strong guest experience.

This is a commercially focused role with real impact. As Sales & Events Manager, you will take ownership of driving revenue across key segments, building a strong pipeline of business, and maximising conversion from every opportunity. You will play a central role in strengthening the hotel’s market position and establishing it as a leading choice for leisure stays, corporate business, and events.

How you’ll make an impact

You will operate across both proactive and reactive sales, ensuring a consistent flow of new business while converting enquiries into confirmed revenue.

You will:

• Proactively generate new business across corporate, group, MICE, and leisure segments
• Manage and convert all incoming enquiries efficiently and professionally
• Build strong relationships with local and national clients to drive repeat business
• Work closely with the General Manager to deliver commercial objectives
• Ensure a seamless and professional client journey from enquiry through to delivery

What you’ll be doing

Proactive Sales

• Identify, target, and secure new business opportunities across all key segments
• Conduct regular sales activity including client meetings, calls, and networking
• Build and maintain a strong local market presence
• Represent the hotel at industry events, exhibitions, and trade shows
• Organise and host client visits, FAM trips, and hotel showrounds

Reactive Sales & Events

• Manage all group, meeting, and event enquiries from initial enquiry to conversion
• Prepare and issue proposals, contracts, and quotations accurately and in a timely manner
• Follow up all enquiries within agreed timeframes, including structured chase activity
• Coordinate with operational teams to ensure smooth delivery of events
• Work closely with Food & Beverage teams to develop and sell event packages

Commercial & Operational Focus

• Accurately record all enquiries, activity, and business within hotel systems
• Monitor competitor activity, market trends, and pricing strategies
• Provide regular sales reports and updates on performance and pipeline
• Maintain strong communication across departments to support delivery
• Support key revenue periods including weddings, seasonal events, and celebrations

What we’re looking for

• Previous experience in hotel sales and/or meetings & events
• Strong commercial awareness with a proactive, target-driven approach
• Proven ability to convert enquiries into confirmed business
• Excellent relationship-building and negotiation skills
• Highly organised with the ability to manage multiple priorities
• Confident communicator with a professional and personable approach
• Ability to work independently and collaboratively
• Good IT skills (knowledge of Opera or similar systems is advantageous)
• Knowledge of the local market is beneficial

What you’ll get in return

• Bonus scheme
• Pension enrolment from day one (subject to eligibility)
• Meals on shift
• Discounted hotel stays for you and your family (T&Cs apply)
• Refer a Friend scheme
• Supportive and collaborative working environment

Diversity & Inclusion

We are committed to creating an inclusive workplace where everyone feels valued and respected. We welcome applications from all backgrounds and ensure fair and equitable recruitment processes.

Right to Work

All applicants must have the legal right to live and work in the UK. Documentation will be required at interview stage in line with the Asylum and Immigration Act 1996.