SALES AND EVENT EXECUTIVE

Smart Group Ltd; London; On-site; GBP 29,000 - 39,000; Full time

Job summary

A leading company in the hospitality and event management sector seeks a Sales and Event Executive. This entry-level role focuses on managing ticketed events and enhancing customer satisfaction through effective sales and administrative support. Candidates will benefit from a competitive salary, bonuses, and numerous perks including healthy meals, shuttle services, and a vibrant work culture.

Benefits

Competitive salary with quarterly bonus scheme

22 days’ holiday + bank holidays + Christmas closure

Healthy staff breakfast and lunch

Morning and afternoon shuttle services

Medicash health plan

Discounts on restaurants and bars

Enhanced parental leave

Interest-free travel loan

Cycle-to-work scheme

Two complimentary event tickets per year

Qualifications

• Experience in sales or events administration, ideally in the hospitality industry.
• Excellent verbal and written communication skills.
• Proactive and self-motivated with an ability to handle both reactive and proactive tasks.

Responsibilities

• Overseeing sales and event administration for Ticketed Events.
• Calling clients, negotiating offers, and reacting to inquiries.
• Preparing ticketing reports and ensuring smooth delivery of events.

Skills

Sales

Event administration

Negotiation

Communication skills

Organisational skills

Attention to detail

CRM usage

Microsoft Office Suite

Job description

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Join to apply for the SALES AND EVENT EXECUTIVE role at Smart Group Ltd

THE ROLE

Smart Group is a dynamic collection of hospitality, catering, venue, and event management businesses based in London, UK. With over 25 years of experience, the company is renowned for delivering unforgettable experiences across events and hospitality. Quality, passion, and integrity drive all the brands under Smart Group, providing exceptional service and personal attention to clients.

The Sales and Events Assistant role is primarily focused on overseeing the sales and event administration for our Ticketed Events, with a particular emphasis on Shared Christmas Parties. It combines client-facing sales activity with back-office administration to ensure the smooth delivery of events and high levels of customer satisfaction.

Key Responsibilities

• Shared Christmas Parties:
• Calling database for shared parties
• Using the CRM system to report on historical data
• Calling previous clients and negotiating offers where necessary
• Reacting to incoming enquiry
• Cold calling new data
• Reporting for ticketed events
• Preparing ticketing reports
• Sending e-tickets
• Printing labels, letters etc to send drinks vouchers
• Reporting on menu and drinks orders to share with the operations team
• Administration of logistics
• Produce and update all event information and reports for the catering teams and on-site managers.
• Ensure reports are communicated accurately and updated within agreed time frames
• Attend shared party events
• Assisting operations team with on-site queries
• Scanning tickets and welcoming guests to the venue
• Attend trade show events to showcase and promote Smart Parties throughout the year PA show, London Christmas Party Show, etc.
• Ensuring all data is correctly followed up
• Additional responsibilities
• Make outgoing courtesy calls to existing and new clients to arrange and finalise their parties
• Up-selling drinks packages to shared party attendees
• Taking payments via the CRM system
• Co-ordinate feedback questionnaires, graphs and results
• Assist the marketing team, creating campaigns and new offers to promote the shared Christmas parties
  

About You

What you’ll bring:

• Experience in sales or events administration, ideally within the events or hospitality industry is desirable but not essential
• Prior involvement in cold calling and client negotiations.
• Excellent verbal and written communication skills
• Strong organisational skills, including the ability to manage multiple reports, ticketing tasks, and event logistics.
• Attention to detail
• Knowledge of Microsoft Office Suite (especially Excel and Word)
• Proactive and self-motivated with the ability to handle both reactive and proactive sales tasks.
• Team player with the flexibility to assist various departments
• Professional and personable demeanour
• Ability to work under pressure
  
  

WHAT'S IN IT FOR YOU?

Benefits

At Smart Group, we value our staff, and as part of our commitment to creating a positive work environment, we offer the following benefits:

• Competitive salary with quarterly bonus scheme.
• 22 days’ holiday + bank holidays + Christmas closure (rising with service).
• Healthy staff breakfast and lunch prepared daily by our in-house chef.
• Morning and afternoon shuttle from Canada Water station.
• Medicash health plan.
• Fantastic discounts on restaurants and bars via the CODE app.
• Enhanced parental leave (length-of-service dependent).
• Interest-free travel loan.
• Fun and vibrant company culture with regular social events.
• Cycle-to-work scheme.
• Electric car scheme.
• Two complimentary event tickets per year.
• Generous refer-a-friend scheme.
• One volunteer day annually to support a cause you care about.
  
  

How To Apply

To apply, please forward your CV to [e-mail].

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Events Services

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