SaaS Sales Engineer – AI-Driven Demos for Enterprise

Foods Connected; Belfast City District; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Competitive Base Salary

Private Healthcare including Dental &"

Company Pension Scheme

Generous Holiday Package — 25 Days, 10

Employee Wellness Programme and CSR

Job summary

Foods Connected is seeking a Software Sales Engineer to sell SaaS software to food industry clients. You will create bespoke demos, run discovery calls, and deliver compelling product demonstrations that highlight ROI and value.

You will collaborate with product, marketing, and implementation teams to tailor proposals, stay ahead of industry trends, and demonstrate deep product knowledge in a fast-growing environment. This role is based in Belfast with global reach.

Qualifications

• Bachelor's degree or equivalent and 2 years' relevant experience.
• 2+ years' experience in a similar role interacting with and demonstrating a SaaS platform.
• Experience contributing to, leading, or presenting technical proposals as part of a sales lifecycle.
• Prior experience in software and/or food industry (preferred).
• AI awareness and experience with SaaS solutions and customer use cases.

Responsibilities

• Pre-Sales Discovery and Solution Scoping – understand customer requirements and map to platform tools.
• Demo Creation and Delivery – build bespoke demos and show ROI to customers.
• Technical Proposals & Cross-Functional Collaboration – prepare RFIs/RFPs and work with product/marketing teams.
• Industry and Product Expertise – stay current on Foods Connected functionality and trends.

Skills

SaaS demonstrations

Sales methodologies (MEDDPICC/BANT/SPi

AI awareness

CRM (HubSpot)

MS 365 Suite

Education

Bachelor's degree or equivalent + 2 years experience

2+ years SaaS demo experience

Tools

HubSpot CRM

PowerPoint

Excel

Job description

A LITTLE INFORMATION ABOUT US!

Foods Connected is an award-winning cloud-based software platform helping retailers and food companies manage their supply chain, quality control, and trading and planning processes. Our software is used by 10 of the largest food retailers in the world, giving our customers real-time visibility and control over what's happening across their business.

We're growing fast, and we're looking for people who are technically sharp, commercially minded, and genuinely interested in solving problems for customers in a high-growth environment.

IS THIS SOMETHING THAT INTERESTS YOU?

The primary role of the Software Sales Engineer is to sell Foods Connected software and services to clients by understanding their needs and demonstrating how the product meets those needs.

The Software Sales Engineer is an instrumental part of the Sales team, reporting to the Senior Software Sales Engineer. Working closely with our Commercial Sales team and using enterprise AI tools, you will deliver engaging product demonstrations to food businesses globally, giving them a detailed view of the value Foods Connected can add to their operations. A strong knowledge of demonstrating SaaS products and an interest in the food industry will help you understand the issues facing the sector and how Foods Connected's products can solve them.

This role calls for a high standard of attention to detail, including the preparation of customised demos that engage the audience.

ESSENTIAL DUTIES AND RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. These requirements are representative of the general nature and level of work performed by people assigned to the job. They are not intended to be an exhaustive list of all the duties and responsibilities an incumbent may be expected or asked to perform. Reasonable accommodations may be made for individuals with disabilities.

Pre-Sales Discovery and Solution Scoping – 15%

• Participate in discovery calls to understand customer requirements, pain points, and business challenges. This applies primarily to new logo customers, but will also involve demos to existing customers for upsell and cross-sell.
• Translate customer needs into a clear solution by creating demo plans that map requirements to relevant platform tools.
• Ensure proposed solutions address pain points effectively before building the demo.

Demo Creation and Delivery – 50%

• Build bespoke, customer-specific software demonstrations tailored to their use case, often leveraging customer data under NDA.
• Deliver engaging, live demos that highlight product value, ROI, and alignment with customer objectives.
• Act as an ongoing technical point of contact post-demo, answering product questions and creating short explainer videos when needed.

Technical Proposals & Cross-Functional Collaboration - 25%

• Prepare and complete RFIs and RFPs, ensuring accuracy and alignment with customer requirements.
• Maintain an up-to-date library of technical responses and supporting materials for efficient proposal development.
• Collaborate with internal teams (e.g. Product Marketing, Implementation, Product) to provide product knowledge and demo features that support upsell opportunities.

Industry and Product Expertise - 10%

• Stay current on Foods Connected functionality, new features, and technology trends.
• Maintain awareness of food industry regulations, trends, and challenges to position solutions effectively.
• Build trust with prospects by demonstrating deep product knowledge and understanding of their business context.

QUALIFICATIONS: EDUCATION, TRAINING, EXPERIENCE AND COMPETENCIES

Minimum Qualifications:

• Bachelor's degree in a related field and 2 years' relevant experience, or an equivalent combination of education and experience.
• 2+ years' experience in a similar role interacting with and demonstrating a SaaS platform.
• Experience contributing to, leading, or presenting technical proposals as part of a sales lifecycle.
• Prior experience in the software and/or food industry.
• AI awareness and experience, with demonstrated knowledge of how AI is being integrated into SaaS solutions and customer use cases.
• Experience with sales qualification and enablement methodologies such as MEDDPICC, BANT, SPIN, etc.

TECHNICAL SKILLS

To perform this job successfully, the Software Sales Engineer should have experience with:

• Microsoft 365 Suite (Excel, PowerPoint, Word).
• HubSpot or a similar CRM system.
• The functionality and gaps of the products and services sold across the food industry by retailers and manufacturers.
• AI tools and technologies relevant to SaaS platforms, including an understanding of AI features and how to communicate their value to customers.

• Articulating the business benefits and ROI of AI capabilities during customer demonstrations and sales conversations.

COMPETENCIES

• Customer First: Keeps a continual focus on customer needs, responding quickly and effectively to queries while driving business growth.
• Own It: Displays integrity, ownership, and accountability, acting reliably and respectfully, and setting a high standard of performance for self and others.
• Stay Connected: Listens empathetically, communicates with candour, and builds strategic relationships across diverse perspectives to achieve shared goals.
• Innovate with Impact: Brings technical and business curiosity to create innovative solutions, analysing information to shape go-forward strategies with discipline and resilience.

BENEFITS

• Competitive Base Salary
• Private Healthcare including Dental & Vision
• Company Pension Scheme
• Generous Holiday Package — 25 Days, 10 Public Holidays & Your Birthday Off
• Employee Wellness Programme and Classes including Yoga & Circuit Training
• CSR Day per year to give back to causes that matter to you