SaaS Product Marketing Director

JR United Kingdom; United Kingdom; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Head of Product Marketing to transform its messaging and elevate its go-to-market strategy. This role is pivotal in reshaping the brand's perception and driving growth in a competitive SaaS landscape. You'll work closely with the CMO and lead a talented team, focusing on creating value-driven messaging that resonates with enterprise clients. Join a dynamic environment where your contributions will directly impact the company's evolution and success. If you're a strategic thinker with a passion for innovation, this opportunity is perfect for you.

Qualifications

• Proven experience in product marketing within SaaS environments.
• Strong storytelling skills to translate features into business value.

Responsibilities

• Craft bold messaging to shift market perception and resonate with enterprise buyers.
• Lead product marketing efforts to drive pipeline and revenue growth.

Skills

Product Marketing

SaaS Business Strategy

Messaging Development

Go-To-Market Execution

Cross-Selling and Upselling

Market Analysis

Team Leadership

Stakeholder Collaboration

Job description

Client:

Animate

Location:

Job Category:

Other

-

EU work permit required:

Yes

Job Views:

4

Posted:

05.05.2025

Expiry Date:

19.06.2025

Job Description:

Lead the Messaging That Will Transform a $100M+ SaaS Pioneer Into a Global Category Leader

We’re looking for a commercially-minded Head of Product Marketing to own positioning, build value-led messaging, and elevate go-to-market execution for a global SaaS business entering a bold new phase.

This is not a corporate ivory tower role. This is for someone who gets stuck in, someone who can shape strategy and roll up their sleeves to deliver it. You’ll be joining a business backed by one of the world’s top private equity firms, now operating independently, with ambitious plans to double revenue and redefine its market position.

The product is strong. The foundations are set. But the message needs to change, from feature-led to customer value–driven. That’s where you come in.

You’ll be the right hand to a newly appointed CMO, with a mandate to reposition the brand and help transform a legacy B2B software business into a high-performing, SaaS-first growth engine.

What you’ll be doing

• Crafting bold, differentiated messaging that shifts market perception and resonates with enterprise buyers across regulated industries
• Leading product marketing with a sharp commercial lens: contributing to pipeline, cross-sell, upsell and renewal strategies
• Partnering with Sales and Product to build enablement that actually gets used, and wins deals
• Collaborating with analysts and market influencers to ensure we're seen (and heard) as a category leader
• Building and leading a small team, while remaining hands-on where it counts: frameworks, decks, messaging, launches, competitive intel
• Helping bridge Product, Marketing and Sales, driving cohesion, clarity and momentum in a complex go-to-market landscape

What we’re looking for

• A strategic product marketer who’s scaled SaaS businesses through clear messaging and sharp GTM execution
• Someone who’s owned and built a function, ideally in a business turning over $100M+ with a growth or transformation story
• A storyteller who can translate technical features into business value, and knows how to back it up with commercial impact
• Experience in regulated or complex B2B industries (think finance, healthcare, government, energy)
• Not afraid to write the content yourself, dig into market insight, or challenge the roadmap
• Experience aligning internal functions through change, especially during PE-backed transformations or market repositioning

Why now? Why this role?

This company is at a rare inflection point: great product, strong leadership, fresh investment, and a mandate for modernisation. You’ll be part of a complete rebrand, a go-to-market evolution, and a transformation of how the company speaks to, and wins with its customers.

Here, your work won’t get lost in process. You’ll see the direct impact of your thinking and execution, from boardroom messaging to closed-won deals.

The CMO is building a modern, collaborative marketing function where the right ideas get backed, and the right people get promoted.

? Interested? Drop us your CV or reach out for a confidential chat.

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Created on 05/05/2025 by JR United Kingdom