ROI-Driven Paid Social Marketing Lead

Informa Group Plc.; Oxford; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Flexible working

25 days leave + birthday

Private medical insurance

Pension

Life assurance

Employee assistance program

Share Match

Job summary

Taylor & Francis Group, an Informa Business, is seeking a Marketing Executive - Paid Social to join the Performance Marketing Team on a permanent basis. You will drive paid social growth across territories and report to the Paid Social Manager.

The role requires collaboration with planning, analytics, and the wider business, with a clear test-and-learn approach and ROI focus. Flexible in-office/remote work; minimum three days per week in Milton Park, Oxfordshire.

Qualifications

• Experience managing paid social ad campaigns on LinkedIn and Meta.
• Strong understanding of profitability, growth strategy, and ROI.
• Ability to present insights to diverse stakeholders.

Responsibilities

• Own paid social campaign plans and performance.
• Lead paid social activity across territories with ROI focus.
• Collaborate with planning teams to allocate budgets.
• Work with cross-functional teams and stakeholders.
• Drive paid social innovation and new platforms.
• Communicate results and strategies clearly with test-and-learn approach.

Skills

Paid social management

LinkedIn Ads

Meta Ads

ROI focus

Stakeholder management

Test & learn

Collaboration

Analytics mindset

Tools

LinkedIn Ads platform

Meta Ads platform

Job description

Taylor & Francis Group, an Informa Business, is seeking a Marketing Executive - Paid Social to join the Performance Marketing Team on a permanent basis. You will drive paid social growth across territories and report to the Paid Social Manager.

The role requires collaboration with planning, analytics, and the wider business, with a clear test-and-learn approach and ROI focus. Flexible in-office/remote work; minimum three days per week in Milton Park, Oxfordshire.