River Cruise Sales Manager

Travel Trade Recruitment; Greater London; Hybrid; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Life insurance

Medical insurance

Employee assistance programme

Pension after 3 months

Multi-cultural environment

Hybrid/WFH options

Job summary

Travel Trade Recruitment in West London is seeking an experienced Cruise Sales Manager to launch and grow UK cruise representation. You will lead relationship-building with agencies and operators and drive revenue through defined commercial objectives.

The role requires a self-motivated sales professional who thrives in a evolving environment, balancing immediate delivery with long-term market growth. Hybrid working options exist with a strong salary package.

Qualifications

• Strong understanding of the UK travel trade and cruise distribution environment.
• Experience with sales targets and KPIs.
• Excellent communication and negotiation skills in English.

Responsibilities

• Build and maintain strong commercial relationships with travel agencies, tour operators, consortia and key stakeholders.
• Represent cruise products and propositions aligned with partner sales strategies.
• Conduct trade visits, structured meetings and presentations to support sales performance.
• Deliver product and sales training to enable partners to achieve bookings.

Skills

Relationship management

Sales targets

UK travel trade

Job description

Cruise Sales Manager needed Urgently !!

My client is seeking an experienced and commercially driven Cruise Sales Manager to join our professional team in West London to support the launch and development of its cruise representation activities in the UK market.

The role combines the introduction of a cruise client to further build the UK cruise sales portfolio. The position is structured around defined commercial objectives, with performance measured against agreed sales, market development, and relationship-building targets.

This is an opportunity for a self-motivated sales professional who thrives in an evolving environment and is comfortable balancing immediate delivery with long-term market growth

You'll enjoy numerous advantages, such as a renowned brand, exceptional individuals, and an appealing salary package.

• Life and medical insurance


• Employee Assistance Programme


• Pension after 3 months


• Multi-cultural working environment


• Hybrid working across office, clients and the ability to WFH


• Excellent prospects for advancement as the company expands.

Salary £35,000

Your Responsibilities:

Client & Trade Relationship Management

• Build and maintain strong commercial relationships with travel agencies, tour operators, consortia, and key industry stakeholders.


• Represent cruise products and commercial propositions in line with agreed positioning and partner sales strategies.


• Conduct regular trade visits, structured meetings, and presentations to support sales performance and partner engagement.


• Deliver product and sales training to enable partners to achieve agreed booking objectives.

Market Development & Portfolio Growth

• Support the market introduction and commercial activation of new cruise clients in the UK.


• Identify and pursue new distribution and revenue opportunities within the UK travel trade.


• Develop and implement market development initiatives aligned with annual sales and growth targets.


• Initiate and manage promotional activities, tactical campaigns, and trade events to stimulate demand.


• Contribute to the preparation of the UK market for future cruise brand onboarding.

Sales Performance & Target Delivery

• Develop and execute sales plans designed to achieve agreed revenue, booking, and market penetration targets.


• Work closely with trade partners to implement promotions, incentives, and tactical sales initiatives.


• Actively manage sales pipelines and forecast performance against targets.


• Monitor sales results and take corrective action where required to ensure objectives are met.

About You

• Strong understanding of the UK travel trade and cruise distribution environment.


• Experience within the cruise industry/travel industry


• Demonstrated experience working with sales targets, KPIs, and performance-based objectives.


• Proven ability to build and manage commercial relationships in a structured sales environment.


• Excellent communication, negotiation, and presentation skills in English.


• Results-oriented with a disciplined and proactive sales approach.


• Comfortable working independently and in team with accountability for outcomes.


• Commercially credible and confident, engaging with senior trade partners.


• Willingness to travel regularly as required.


• Proficient in Microsoft Office and CRM software


• Ability to conduct statistical reviews and analyse results


• Great interpersonal skills and a pleasant, outgoing personality