Risk Passport - Global Content Manager

Marsh McLennan; City Of London; Hybrid; GBP 60.000 - 85.000; Vollzeit

Zusammenfassung

Marsh is seeking an experienced Risk Passport - Global Content Manager to lead the editorial direction and create content that builds awareness, attracts new members and keeps existing members engaged across markets. The role is hybrid and can be based in London or other UK offices.

You will develop thought leadership, manage web copy, emails, scripts and sales enablement content, collaborating with risk consultants and regional teams to ensure consistency, accuracy and localisation readiness.

Qualifikationen

• Extensive experience in content marketing, editorial or copywriting, ideally in B2B financial services, insurance, consulting or professional services.
• A portfolio showing range: long-form thought leadership, web copy, email and scripts.
• Exceptional writing and editing in English, with the ability to make technical subjects clear and engaging.
• Confidence working with senior subject matter experts and turning their knowledge into compelling content.
• Experience running an editorial calendar and managing stakeholders across multiple regions.
• Comfort using performance data from email platforms and web analytics

Aufgaben

• Content strategy and planning - Own the Risk Passport content strategy and editorial calendar, aligned to global marketing objectives and campaign priorities.
• Define content pillars, formats and tone of voice for each audience and stage of the member lifecycle, from awareness through onboarding, engagement and renewal.
• Content development - Develop thought leadership (articles, insight reports, points of view) in partnership with Marsh Risk Consulting specialists.
• Write and maintain website and landing page copy, applying SEO best practice.
• Lead the member email programme, including newsletters and product update communications.
• Write video scripts, webinar and event content, and social copy.
• Support in the creation of sales enablement content for Client Executives and regional teams, such as one-pagers, email templates and case studies.
• Brief and collaborate with the in-house designer and external partners on visual assets.
• Act as guardian of Risk Passport messaging and terminology, applying the messaging framework consistently across all content.
• Produce localisation-ready master content and support regional marketing teams as they adapt it for their markets.
• Work with risk consultants and subject matter experts to source insight and ensure technical accuracy.
• Manage review and approval with legal, compliance and brand teams.
• Set content KPIs, track engagement and conversion, and use the insights to refine the content mix and report on impact.

Kenntnisse

Content marketing

Editorial

Copywriting

Portfolio

Stakeholder management

SEO basics

Tools

Canva

Adobe Creative Cloud

Vyond

CMS

Jobbeschreibung

Company: Marsh

We are seeking an experienced Risk Passport - Global Content Manager to join our Marsh team. This can be based in either our London, Manchester, Glasgow, Birmingham, Bristol or Norwich Offices. This person will lead Risk Passport content globally. That means setting the editorial direction and producing the content that builds awareness, attracts new members and keeps existing members engaged throughout their membership.

Description:

Your main audience is owners and decision-makers at small and mid-sized businesses, alongside insurer partners and the Marsh colleagues who sell and support the product. You will turn specialist risk and insurance expertise into clear, practical content that business owners want to engage with, and keep it consistent across every market.

This is a hybrid role and requires working at least three days a week in the office.

We will rely on you to:

• Content strategy and planning - Own the Risk Passport content strategy and editorial calendar, aligned to global marketing objectives and campaign priorities.
• Define content pillars, formats and tone of voice for each audience and stage of the member lifecycle, from awareness through onboarding, engagement and renewal.
• Content development - Develop thought leadership (articles, insight reports, points of view) in partnership with Marsh Risk Consulting specialists.
• Write and maintain website and landing page copy, applying SEO best practice.
• Lead the member email programme, including newsletters and product update communications.
• Write video scripts, webinar and event content, and social copy.
• Support in the creation of sales enablement content for Client Executives and regional teams, such as one-pagers, email templates and case studies.
• Brief and collaborate with the in-house designer and external partners on visual assets.
• Act as guardian of Risk Passport messaging and terminology, applying the messaging framework consistently across all content.
• Produce localisation-ready master content and support regional marketing teams as they adapt it for their markets.
• Work with risk consultants and subject matter experts to source insight and ensure technical accuracy.
• Manage review and approval with legal, compliance and brand teams.
• Set content KPIs, track engagement and conversion, and use the insights to refine the content mix and report on impact.

What you need to have:

• Extensive experience in content marketing, editorial or copywriting, ideally in B2B financial services, insurance, consulting or professional services.
• A portfolio showing range: long-form thought leadership, web copy, email and scripts.
• Exceptional writing and editing in English, with the ability to make technical subjects clear and engaging without oversimplifying.
• Confidence working with senior subject matter experts and turning their knowledge into compelling content.
• Experience running an editorial calendar and managing stakeholders across multiple regions.
• Comfort using performance data from email platforms and web analytics

What makes you stand out:

• Knowledge of commercial insurance, risk management or the challenges facing SMEs.
• An additional European language.
• Experience with membership or subscription products and lifecycle content.
• Experience localising content for global markets.
• Working knowledge of Canva, Adobe Creative Cloud or Vyond, enough to produce simple assets or brief a designer well.
• CMS experience and responsible use of AI tools in content workflows

Why join our team:

We help you be your best through professional development opportunities, interesting work, and supportive leaders.

We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have an impact on colleagues, clients, and communities.

Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Hybrid

Company background:

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit marsh.com, or follow us on LinkedIn and X.

Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, civil partnership status, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. We are an equal opportunities employer. We are committed to providing reasonable adjus