Global Content Lead, Risk Passport

Marsh; Birmingham; Hybride; GBP 55 000 - 85 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Professional development opportunities

Résumé du poste

Marsh seeks an experienced Risk Passport - Global Content Manager to lead content globally across multiple UK offices, with a hybrid role requiring three days in the office weekly. You will define content strategy and editorial direction, producing thought leadership, web copy, emails, scripts and social content for owners, insurers and Marsh colleagues.

You will collaborate with risk consultants and our in-house design team, ensuring accuracy, localization readiness and consistency across

Qualifications

• Extensive experience in content marketing, editorial or copywriting.
• A portfolio showing range: long-form thought leadership, web copy, email and scripts.
• Exceptional writing and editing in English, with the ability to make technical subjects clear and engaging.
• Confidence working with senior subject matter experts and turning their knowledge into compelling content.
• Experience running an editorial calendar and managing stakeholders across multiple regions.
• Comfort using performance data from email platforms and web analytics.

Responsabilités

• Own the Risk Passport content strategy and editorial calendar, aligned to global marketing objectives and campaign priorities.
• Define content pillars, formats and tone of voice for each audience and stage of the member lifecycle, from awareness through onboarding, engagement and renewal.
• Develop thought leadership in partnership with Marsh Risk Consulting specialists.
• Write and maintain website and landing page copy, applying SEO best practice.
• Lead the member email programme, including newsletters and product update communications.
• Write video scripts, webinar and event content, and social copy.
• Support in the creation of sales enablement content for Client Executives and regional teams.
• Brief and collaborate with the in-house designer and external partners on visual assets.
• Act as guardian of Risk Passport messaging and terminology, applying the messaging framework consistently across all content.
• Produce localisation-ready master content and support regional marketing teams as they adapt it for their markets.
• Work with risk consultants and subject matter experts to source insight and ensure technical accuracy.
• Manage review and approval with legal, compliance and brand teams.
• Set content KPIs, track engagement and conversion, and use the insights to refine the content mix and report on impact.

Connaissances

Content marketing

Editorial

Copywriting

SEO

English writing

Outils

CMS

Canva

Adobe Creative Cloud

Vyond

Description du poste

Marsh seeks an experienced Risk Passport - Global Content Manager to lead content globally across multiple UK offices, with a hybrid role requiring three days in the office weekly. You will define content strategy and editorial direction, producing thought leadership, web copy, emails, scripts and social content for owners, insurers and Marsh colleagues.

You will collaborate with risk consultants and our in-house design team, ensuring accuracy, localization readiness and consistency across