Retention Marketing Specialist (UK)

www.grapevinejobs.co.uk - Jobboard; Chiswick; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

A leading company is seeking a Retention Marketing Specialist to enhance customer loyalty and retention. This role involves developing and executing marketing campaigns, analyzing data insights, and collaborating with various teams to drive customer engagement. Ideal candidates will have a strong background in retention marketing and analytical skills.

Qualifications

• Experience in Retention Marketing, both digital and direct.
• Strong analytical skills and ability to present complex issues clearly.
• Technical knowledge of Retention Marketing tools.

Responsibilities

• Develop and execute Retention Marketing activities.
• Set weekly and monthly goals for customer retention.
• Drive insights to identify new opportunities for customer engagement.

Skills

Retention Marketing

Analytical Skills

Campaign Management

Marketing Automation

Machine Learning

Job description

We're looking for a Retention Marketing Specialist to join our customer marketing team on a hybrid working basis.

Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC, HSN, Ballard Designs, Frontgate, Garnet Hill, and Grandin Road. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites, and TV channels, making every screen a doorway to discovery, delight, and community.

The Opportunity

You will be an expert in your field, developing engaging campaigns to retain new and existing customers. You will work closely with our Performance Specialists and Digital Store teams to drive progress and grow an increasingly loyal customer base.

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively, engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics, and jewelry – and we connect shoppers to interesting personalities, engaging stories, and award-winning customer service.

QVC International brings the QVC shopping experience to millions of people in Germany, Austria, Japan, the U.K., Ireland, and Italy. QVC International reaches 124 million homes via 10 television networks and reaches millions more via multiple streaming services, websites, mobile apps, and social pages. QVC International has team members in the U.K., Germany, Japan, Italy, Poland, and China.

Your Impact

You will develop, execute, and control Retention Marketing activities within key areas of the Customer Life Stage, including Lead Generation, New Name, Retention, Loyalty/Existing Customer Retention, Churn Prevention, and Reactivation.

You will set weekly and monthly goals within these areas, such as Lead Generation, Data Capture, New Name Retention, Existing Customer Retention, Churn Prevention, and Reactivation.

You will set up campaigns to improve results on an ongoing basis.

You will drive insights to identify new opportunities for the business, creating campaigns to engage and retain customers.

What You Bring

You have experience in Retention Marketing, both digital and direct.

You have experience driving profitable sales and customer development.

You possess technical knowledge of Retention Marketing tools (e.g., Campaign Management Tools, Marketing Automation, Machine Learning).

You have strong analytical skills and the ability to present complex issues clearly and convincingly.

You can work at different levels, including up to executive level, and thrive in an international environment with teams across different markets.

You can translate data insights into clear actions and engage partners effectively.

Next Step:

Please CLICK HERE to see this role on our website and apply.