Retail Senior Manager, Consumer Products - EMEA

Netflix; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Netflix seeks a senior retail leader to own the UK & Ireland retail strategy and execution, shaping regional priorities and partnerships with key retailers. You will translate global Consumer Products programs into local plans, drive growth across Hardlines and toys, and work with cross-functional teams and licensees to maximise in-store presence.

You will analyse market data, build joint business plans, and lead franchise activations that boost visibility and fan engagement across the UK &

Qualifications

• Significant experience in retail, consumer products, licensing or entertainment, with deep expertise in Hardlines, ideally toys.
• Deep understanding of the UK & Ireland retail landscape, with broader knowledge of EMEA channels, markets and retail dynamics.
• Proven experience developing and executing retail strategies that deliver measurable commercial growth.
• Strong commercial judgement, with the ability to identify opportunities, prioritise investment and make clear decisions.
• Experience translating global Consumer Products strategies into locally relevant retail plans, with the ability to operate across UK & Ireland execution and EMEA strategy.
• Strong analytical skills, using retail performance, market intelligence and consumer insights to identify opportunities and inform decisions.
• Highly effective communication, influencing and cross‑functional collaboration skills, with the ability to align Licensing, Hardlines, Marketing, country teams and external partners and influence senior stakeholders.

Responsibilities

• Own the UK & Ireland retail strategy and execution, setting priorities across channels, retailers and franchise opportunities.
• Develop the EMEA retail strategy, bringing deep channel, category and retail expertise to identify regional priorities and opportunities.
• Identify UK & Ireland retail growth opportunities using market intelligence and commercial data to shape investment and prioritisation.
• Build and manage strategic relationships with UK & Ireland retailers, developing joint business plans and opportunities to grow Netflix’s Consumer Products presence, focusing on Hardlines.
• Partner with UK cross-functional teams and licensees to maximise retail execution including listings, assortment and in-store presence.
• Translate global Consumer Products strategies into UK & Ireland and EMEA retail plans, ensuring relevance to local market and retailer dynamics.
• Maximise major franchise and seasonal retail moments in the UK & Ireland with distinctive activations delivering visibility and fan engagement.
• Establish EMEA Hardlines best practice and share UK & Ireland learnings for scalable approaches across markets.
• Track and evaluate UK & Ireland retail performance using sell-through and data to measure impact and improve programs.
• Build and manage strategic UK licensee partnerships with go‑to‑market strategies and effective account management.

Skills

Retail experience

Licensing

Consumer products

Entertainment industry

Hardlines expertise

Job description

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Key Responsibilities

• Own the UK & Ireland retail strategy and execution, setting priorities across key channels, retailers and franchise opportunities.
• Develop the EMEA retail strategy, bringing deep channel, category and retail expertise to identify regional priorities, growth opportunities and whitespace.
• Identify UK & Ireland retail growth opportunities, using market intelligence, consumer insights and commercial data to shape investment and prioritisation.
• Build and manage strategic relationships with priority UK & Ireland retailers, developing joint business plans and opportunities to grow Netflix’s Consumer Products presence, with a particular focus on Hardlines.
• Partner with UK cross functional teams and licensees to maximise retail execution, including listings, assortment, placement, activation and in-store presence.
• Translate global Consumer Products strategies into UK & Ireland and EMEA retail plans, ensuring global priorities are relevant to local market and retailer dynamics, while bringing Hardlines expertise where relevant.
• Maximise major franchise and seasonal retail moments in the UK & Ireland, developing distinctive activations that deliver visibility, commercial impact and fan engagement.
• Establish EMEA Hardlines best practice and capability, sharing UK & Ireland learnings and developing scalable approaches that can be adopted across markets.
• Track and evaluate UK & Ireland retail performance, using sell-through, market and partner data to measure impact, identify opportunities and improve future programmes.
• Build and manage strategic UK licensee partnerships, developing joint business plans, go‑to‑market strategies and effective account management.

What We’re Looking For

Must‑have

• Significant experience in retail, consumer products, licensing or entertainment, with deep expertise in Hardlines, ideally toys.
• Deep understanding of the UK & Ireland retail landscape, with broader knowledge of EMEA channels, markets and retail dynamics.
• Proven experience developing and executing retail strategies that deliver measurable commercial growth.
• Strong commercial judgement, with the ability to identify opportunities, prioritise investment and make clear decisions.
• Experience translating global Consumer Products strategies into locally relevant retail plans, with the ability to operate across UK & Ireland execution and EMEA strategy.
• Strong analytical skills, using retail performance, market intelligence and consumer insights to identify opportunities and inform decisions.
• Highly effective communication, influencing and cross‑functional collaboration skills, with the ability to align Licensing, Hardlines, Marketing, country teams and external partners and influence senior stakeholders.
• Ability to lead multiple complex retail initiatives and franchise launches simultaneously, using strong planning and organisational skills.

Nice to have

• Established relationships with senior UK retail stakeholders, particularly across buying, category management and retail marketing.
• Experience working in or with entertainment brands and franchises.
• Ability to work with a high degree of autonomy, constructively challenge existing approaches, identify new opportunities and drive change.
• Genuine passion for entertainment, brands and retail, and an understanding of how fans engage with Netflix IP.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal‑opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.