Retail Sales Assistants

Aston Villa Football Club Limited; Birmingham; Hybrid; GBP 18,000 - 21,000; Full time

Job summary

Aston Villa Football Club Limited is recruiting Retail Sales Assistants for our Bullring and Villa Park stores. You will be the front of house, offering product guidance and handling sales at payment points while keeping the store looking its best through stock replenishment and merchandising.

We seek pro-active, customer‑focused team players with clothing retail experience and great service skills, able to work a rotating weekly schedule including evenings, weekends and matchdays if required.

Qualifications

• Experience in clothing retail.
• Excellent customer service skills.
• Active listener with persuasive abilities when required.

Responsibilities

• Provide product guidance and assist customers through to sale.
• Process sales at payment points.
• Replenish stock and maintain merchandising stands.
• Tidying displays, highlight promotions, and drive sales targets.
• Maintain a customer-first, professional approach.

Skills

Customer service

Retail sales

Communication

Job description

Job Title: Retail Sales Assistants

Department: Retail and Licensing

Hours of Work: See Below

Contract Type: Permanent

Salary: £13.85 per hour

Location: Bullring Store / Villa Park Store

Closing Date: Saturday 31 October 2026

The Department

The Club are continuing our rapid growth trajectory both on and off the pitch, further expanding our commercial footprint. Last year, we launched our new retail store in the heart of Birmingham’s iconic Bullring shopping centre, The store is a first of a kind collaboration between adidas and Aston Villa Football Club bringing together the best of adidas Originals, apparel, and sportswear alongside our official Club merchandise. We did not stop there – we also reopened our improved ‘Claret, Blue and Brand New’ Villa Park store with a brand-new entrance, an external wrap-around screening with cutting edge forced perspective video, a grab-and-go refreshments station and a green screen photo experience. Both our stores offer unique retail experiences - we are constantly expanding and enhancing our product offering bringing our supporters closer to the Club through products that they love.

The Roles

We are now looking to continue to build our teams in both of our stores who will bring our unique retail experience to life. We have exciting opportunities for Retail Sales Assistants to join our teams who will be our ‘front of house’ team – bringing the energy and creating the ultimate customer shopping experience which is inclusive and welcoming for all. We have several different contracts at our different stores available as below. You will work on a weekly rota which will be communicated to you in advance.

• Bullring: Full Time - 35 hours a week
• Part Time - 16 hours a week
• Part Time – 12 hours a week
• Variable hours

• Villa Park: Full Time – 35 hours a week
• Matchday – working 80% of all Men’s First Team matches at Villa Park

You will offer thoughtful product guidance, assisting and supporting with customer queries all the way through to processing sales at payment points in an efficient and friendly manner. You will make sure that our stores ‘look and feel’ is kept to the highest standard - replenishing stock, maintaining merchandising stands and tidying item displays. You will use your effective selling skills to highlight promotional items to customers and help achieve sales targets whilst maintaining high standards of professionalism with a ‘customer first’ approach. For further information about the Role, please see the Role Profile.

The Person

We are looking for pro-active, positive and passionate people who thrive in a customer-focused environment and are motivated to achieve sales targets. You will need to have previous experience of working in clothing retail paired with exceptional customer service skill with an engaging approach – you will be an active listener and be able to be persuasive as and when required. Our stores are fast-paced and dynamic environments so you will need to have excellent organisational skills. This is an opportunity to join a growing team who are passionate about creating the best possible retail experience – we need people who can give us consistent reliability. You will be required to work flexibly across a weekly rota including evenings, weekends and matchdays (if at Villa Park) – your weekly rota will be communicated to you in advance.

Why Join Us?

There has never been a better time to join Aston Villa Football Club. Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of and realising our ambitious plans for the expansion and improvement of our world-class facilities. If you are already excited by this challenge and want to play your part in our historic Club, you’ll be pleased to hear about our amazing staff benefits you’ll receive whilst working for us! See our Staff Benefits booklet to find out more.

Equality Statement

Aston Villa Football Club celebrates the diversity of its Club and embrace equal opportunities for all. We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex and religion or belief.

Safeguarding Statement

Aston Villa Football Club is fully committed to safeguarding children and adults at risk across our Club. As such, we adhere to Safer Recruitment processes and for some roles a satisfactory enhanced disclosure via the Disclosure & Barring Service may be required prior to starting in a role at the Club. For more information, please see Aston Villa Football Club | The official club website | AVFC - Safeguarding.

Further Company Information

There has never been a better time to join Aston Villa Football Club. Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of and realising our ambitious plans for the expansion and improvement of our world-class facilities. We are at the heart of English football, a majestic name, with a decorated past and an exciting future. The Club are proud that both our first teams compete in the top flight of English men's and women's football with our Academies shaping the next generation of elite footballers. We are determined to keep growing - both on and off the pitch. Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of, all whilst realising our ambitions plans for the expansion of our world-class facilities. For more information, see here.