Retail Partnerships Lead – Brand Activations

BBC Group and Public Services; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days of annual leave

18 weeks paid parental leave

2 days volunteer leave per year

Annual Flu Vaccinations

Annual Skin Checks

Employee Assistance Program and Wellbe

Access to Coaching programmes and many

Complimentary BritBox Subscription

Job summary

BBC Studios is seeking a Retail Partnerships Manager to drive brand visibility and shopper engagement at retail, across retailers and licensees. You will develop and deliver retail campaigns, activations and promotions aligned with brand and marketing strategies.

The role involves collaborating with commercial, licensing and marketing teams, managing multiple campaigns, and ensuring on-time, on-budget delivery while building strong relationships with retailers and partners.

Qualifications

• 3-5 years experience in retail marketing, shopper marketing, trade marketing, brand partnerships, licensing or consumer products.
• Experience working directly with retailers and delivering marketing campaigns or promotional programs.
• Strong stakeholder management and relationship-building skills.
• Excellent project management and organisational capabilities.

Responsibilities

• Build and maintain strong relationships with key retail partners across ANZ.
• Lead end-to-end delivery of retail campaigns, promotions and activations.
• Contribute to annual retail planning and activation calendars, monitor trends and performance.
• Coordinate retailer presentations, proposals and activation recommendations.
• Represent BBC Studios at retailer, industry and partner events.

Skills

Retail marketing

Stakeholder management

Campaign development

PowerPoint

Communication

Tools

Microsoft Office

CRM systems

Job description

BBC Studios is seeking a Retail Partnerships Manager to drive brand visibility and shopper engagement at retail, across retailers and licensees. You will develop and deliver retail campaigns, activations and promotions aligned with brand and marketing strategies.

The role involves collaborating with commercial, licensing and marketing teams, managing multiple campaigns, and ensuring on-time, on-budget delivery while building strong relationships with retailers and partners.