Retail Media Manager - CPD

Avature; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company in the beauty industry seeks a Retail Media Manager to drive customer-first marketing campaigns. You will collaborate with various teams, manage projects end-to-end, and oversee budget tracking. The role requires strong analytical skills and the ability to build relationships. Join a diverse and inclusive team dedicated to innovation and success.

Benefits

Private Medical Insurance

Dental Insurance

Gym Memberships

Mental Health Support

Family and Fertility Leave

Leadership Development Programs

Qualifications

• Experience in commercial, trade marketing, data insights, or media.
• Strong relationship-building skills internally and externally.
• Analytical mindset with the ability to manipulate large data sets.

Responsibilities

• Drive shopper activation and execute customer-centric marketing campaigns.
• Develop full funnel omnichannel media plans and analyse campaign data.
• Manage budget tracking and prepare presentations for stakeholders.

Skills

Relationship Building

Problem Solving

Analytical Mindset

Job description

Reporting directly to the Head of Retail Media, the Retail Media Manager will plan and execute bespoke customer-first marketing campaigns by translating business objectives into practical audiences, using 2nd and 3rd party data to drive personalisation and segmentation.

A DAY IN THE LIFE

1. Drive Shopper Activation
2. Work with the Head of Retail Media to analyse shopper and category data to create and execute customer-centric marketing campaigns.
3. Collaborate with Experts: Work across EComm Media, eMerchandising, Commercial, Finance, and brand teams to deliver world-class retailer marketing campaigns.
4. Manage activation projects end-to-end, from insights generation using shopper data to building media strategies with the customer in mind.
5. Campaign Management: Brief designers, manage asset delivery, and coordinate pitches.

Manage Retail Media

1. Media Planning: Develop full funnel omnichannel media plans, including writing and delivering briefs to agencies.
2. Media Analysis: Centralise campaign data, analyse efficiencies and results, and provide actionable insights for optimisation, presenting findings to senior stakeholders.
3. Share best practices and upskill teams to enhance digital engagement across UKI and globally.

Budget, Process, and Planning Ownership

1. Oversee the retailer event calendar for UKI, supporting 2025 planning with concepts, strategy, and campaign assets.
2. Critical Path Management: Collaborate with teams to ensure milestones are met and campaigns are delivered on time.
3. Manage budget tracking, working with finance to ensure alignment on investments and ROI.
4. Prepare presentations on activation plans for stakeholders.

Who You Are

• Experience in commercial, trade marketing, data insights, or media, with an openness to diverse skills and perspectives.
• Strong relationship-building skills internally and externally.
• A self-starter capable of identifying opportunities and acting quickly.
• Excellent problem-solving skills, autonomous work ethic, and ownership mindset.
• Effective time management and follow-up skills.
• An analytical mindset with the ability to manipulate large data sets.

What We Offer

Our industry-leading benefits include offers, financial advice, share options, pension plans, discounts on brands, private medical and dental insurance, gym memberships, mental health support, family and fertility leave, and leadership development programs.

Who We Are

L’Oréal operates in 150 markets, leading the beauty industry with €29 billion sales, committed to inclusivity and sustainability. Our brands include L’Oréal Paris, Maybelline, Garnier, NYX, and others, dedicated to democratizing beauty worldwide.

How We Recruit

We promote diversity, equity, and inclusion in all employment practices. We value different backgrounds and perspectives, believing that our differences drive innovation and success.

• You can apply to up to three jobs within 30 days.
• Applications cannot be withdrawn once submitted.
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