Retail Media Manager - Cpd

L'OREAL GROUP; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player seeks a Retail Media Manager to lead innovative marketing campaigns that prioritize customer engagement. This role involves analyzing shopper data, collaborating with various teams, and managing end-to-end activation projects. You'll be at the forefront of developing omnichannel media plans, ensuring budget efficiency, and sharing best practices across teams. Join a company committed to sustainability and diversity, where your skills will contribute to shaping the future of beauty marketing.

Benefits

Private Medical Insurance

Dental Insurance

Gym Discounts

Mental Health Support

Family Leave

Fertility Leave

Leadership Programs

Financial Advice

Share Options

Pension Plans

Qualifications

• Experience in commercial, trade marketing, or media is required.
• Strong analytical mindset capable of interpreting large data sets.

Responsibilities

• Plan and execute customer-first marketing campaigns.
• Manage activation projects and collaborate with multifunctional teams.
• Track budgets accurately and prepare presentations for stakeholders.

Skills

Commercial Marketing

Data Analysis

Relationship Building

Problem Solving

Time Management

Job description

RETAIL MEDIA MANAGER

Reporting directly to the Head of Retail Media, the Retail Media Manager will plan and execute bespoke customer-first marketing campaigns by translating business objectives into practical audiences, using 2nd and 3rd party data to drive personalisation and segmentation.

A DAY IN THE LIFE

1. Drive Shopper Activation
2. Work with the Head of Retail Media to analyse shopper and category data to create and execute customer-centric marketing campaigns.
3. Collaborate with Experts: Work across EComm Media, eMerchandising, Commercial, Finance, and brand teams to deliver world-class retailer marketing campaigns.
4. Manage activation projects end-to-end: From insights using shopper data to building media strategies with the customer in mind.
5. Campaign Management: Brief designers, manage asset delivery, and coordinate pitches.

Manage Retail Media

1. Media Planning
2. Develop full funnel omnichannel media plans, including briefs to agencies.
3. Media Analysis
4. Centralise campaign data, analyse efficiencies, and present insights and recommendations to stakeholders.
5. Best Practice Sharing and Upskilling
6. Contribute to digital engagement initiatives across the UKI and global ecommerce communities.

Budget, Process, and Planning Ownership

1. Ownership of the retailer eventing calendar
2. Support 2025 planning, including concept ideas and campaign assets.
3. Critical Path Management
4. Ensure key milestones are met through collaboration with multifunctional teams.
5. Budget Management
6. Track budgets accurately, align with finance, and ensure ROI.
7. Prepare presentations on activation plans for stakeholders.

Who You Are

• Experience in commercial, trade marketing, data insights, or media.
• Strong relationship-building skills internally and externally.
• Self-starter with ability to identify and leverage opportunities.
• Problem-solving skills, autonomous work ethic, and ownership mindset.
• Time management skills and follow-up discipline.
• Analytical mindset capable of interpreting large data sets.

What We Offer

Industry-leading benefits including discounts, financial advice, share options, and pension plans. Health benefits like private medical/dental insurance, gym discounts, mental health support, family leave, and fertility leave. Learning opportunities through leadership programs and expert talks.

Who We Are

L'Oréal operates in 150 markets, leading the beauty industry with €29 billion sales. Committed to sustainability, diversity, and inclusion, we aim to create beauty that moves the world and democratize the best of beauty globally.

How We Recruit

We foster a diverse, inclusive environment and are committed to equitable employment practices for all backgrounds and identities, believing that our differences fuel our success.