Retail Media & Data Specialist

Colgate-Palmolive; England; On-site; GBP 53,000 - 59,000; Full time

Job summary

Colgate-Palmolive in Surrey, UK seeks a Retail Media Specialist to drive online retail media campaigns and optimise media plans with major UK retailers. You will collaborate with cross-functional teams and external agencies to deliver data-driven marketing, leverage AMC and 2PD partnerships, and maximise ROAS across campaigns.

The role offers exposure to UK and Nordic markets, opportunities to advance in a fast-paced digital transformation environment, and a strong focus on data analytics and

Qualifications

• 2 to 5 years of professional experience in digital marketing, media planning, or advertising agency account coordination.
• Experience briefing and managing external media agencies with accountability for campaign execution.
• Strong analytical ability to review media performance and translate into optimization strategies.
• Experience managing second-party data partnerships with customers and retail networks, including data sharing agreements.
• Excellent collaborative agility and stakeholder management to align cross-functional priorities.
• Proven budget management skills to strategically allocate and optimize media spend.

Responsibilities

• Retail Media Strategy: align UK and Nordics retail media strategies, allocate budgets, optimize ROAS, and drive performance.
• Annual omnichannel planning, including briefs and budget review milestones.
• Provide technical execution support for data-driven marketing and first-party data activation with cross-functional teams.
• Leverage AMC and retailer data to move beyond last-click attribution.
• Develop second-party data joint plans with key retail partners to enhance data collaboration.
• Support data integration initiatives to safely leverage customer 2PD with internal data assets.

Skills

Digital marketing

Media planning

Agency coordination

Data analytics

Budget management

Stakeholder management

Tools

Amazon Marketing Cloud

Dunnhumby

Boots Media Group

Data clean rooms

Job description

No Relocation Assistance Offered. Job Number #177068 - Surrey, England, United Kingdom.

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous,we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Salary Range : 53100£ - 59000£

The Retail Media and Data Specialist plays a key role within the NEH Digital Transformation team by supporting the strategic development and flawless execution of online retail media campaigns. Reporting directly to the Digital Transformation Director, this position offers an exciting opportunity to act as a central connector between internal cross-functional stakeholders and agency partners. You will maximise brand impact by optimising media plans across key UK retailers (such as Amazon, Tesco, and Boots) and support technical data-driven marketing. This role is ideal for an agile marketeer, looking to elevate their retail media and data analysis capabilities in a high-visibility environment.

Responsibilities

Retail Media Strategy

• Manage the development and alignment of retail media strategies across the UK and Nordics, driving budget allocation, and ROAS optimisation / operational best practices and commercial performance.
• Contribute to the annual omnichannel planning cycle, including briefing and budget review milestones.
• Provide critical technical execution support for data-driven marketing initiatives and first-party data (1PD) activation in close collaboration with the Performance Marketing Manager
• Leverage Amazon Marketing Cloud (AMC) and retailer data collaboration to move beyond basic last-click attribution.
• Develop and execute second-party data (2PD) joint plans with key retail partners to enhance data collaboration and targeting capabilities.
• Support data integration initiatives to safely leverage customer 2PD alongside internal data assets across media activation channels.

Performance and Campaign Optimization

• Leverage advanced data and media analytics, including attribution modeling and ROI analysis, to derive actionable insights and campaign optimizations.
• Establish standardised media performance metrics, frameworks, and visualisation dashboards across the Hub to ensure data-driven decision-making.
• Turn media performance data into strategic growth recommendations that improve commercial conversion and brand equity.
• Evaluate campaign performance tracking data to identify optimisation opportunities that drive maximum ROI on media investments, utilising these insights to question and guide agency optimisation plans.

Media Financials & Stakeholder / Vendor Management

• Manage relationships with media agencies and external media partners, ensuring high-quality execution, accountability, and efficiency.
• Help support cross-functional project roadmaps simultaneously, ensuring all media activations meet strict deadlines, quality standards, and budget compliance.
• Ensure day-to-day coordination, briefing cycles, and alignment meetings with external agency partners to drive execution for Amazon and other retail media networks.
• Act as the primary interface with the European regional team to seamlessly localise global and divisional media guidelines.

Required Qualifications

• 2 to 5 years of professional experience in digital marketing, media planning, or advertising agency account coordination.
• Proven experience briefing and managing external media agencies, ensuring accountability and flawless campaign execution.
• Strong analytical acumen with the ability to review media performance and translate them into actionable media optimisation strategies.
• Experience managing second-party data (2PD) partnerships with customers and retail networks, including data clean rooms and data sharing agreements.
• Excellent collaborative agility and stakeholder management skills, showing an ability to align cross-functional priorities smoothly.
• Proven budget management skills with an ability to strategically allocate and optimize media spend.

Preferred Qualifications

• Prior experience working within the Consumer Packaged Goods (CPG) industry is a plus but not required.
• Hands-on experience or deep familiarity with key retail data and media platforms, specifically Amazon Marketing Cloud (AMC), dunnhumby, and Boots Media Group.
• Strong functional competency in media ecosystem navigation, budget governance, and multi-channel campaign measurement.

Career Pathway

• Brand Manager / IMC Lead
• eRetail Media Manager
• CRM & Data Marketing Manager
• Digital Transformation Manager

Our Commitment to Inclusion

Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.