Hybrid Retail Media & CRM Analytics Analyst

Harnham; Southampton; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Annual bonus up to 20%

Pension scheme

Employee discount

Hybrid work model

Job summary

Harnham is seeking a Retail Media Data Analyst in Southampton, with a hybrid arrangement (one day per week in the office). The role focuses on measuring and optimising customer, CRM and retail media performance using SQL and analytics tools.

You will work in a specialist Retail Media and CRM Analytics team, delivering analysis across campaigns, audience segmentation and performance reviews, partnering with marketing and commercial teams to demonstrate the value of customer data.

Qualifications

• Strong SQL skills with the ability to work confidently with large customer datasets.
• Experience using data visualization tools to communicate insights effectively.
• Experience working with customer analytics, CRM data or loyalty data.
• Strong understanding of campaign measurement and marketing analytics across multiple channels.
• Experience designing, executing and evaluating marketing campaigns.
• Knowledge of statistical techniques including hypothesis testing, confidence intervals and significance testing.
• Exposure to cloud-based data platforms such as Databricks, Snowflake or BigQuery.
• Ability to explain complex findings to non-technical stakeholders and influence decision-making.
• Previous experience within a customer-rich environment, ideally retail or a comparable consumer-focused sector.

Responsibilities

• Delivering analysis across retail media, CRM and loyalty programmes with a focus on customer behaviour, audience performance and commercial impact.
• Measuring campaign effectiveness using metrics such as incrementality, uplift, ROI, customer engagement and revenue contribution.
• Building and evaluating customer audiences and segmentation strategies to support campaign activation.
• Producing actionable insights that influence campaign planning, targeting and optimisation.
• Conducting post-campaign analysis and performance reviews to identify opportunities for improvement.
• Supporting customer health measurement across acquisition, engagement, frequency, churn and lifetime value metrics.
• Partnering with marketing and commercial teams to demonstrate the value of customer data and analytics.
• Contributing to scalable analytical solutions and best practice across the wider analytics function.

Skills

SQL

Data visualization

CRM data

Marketing analytics

Campaign measurement

Statistical methods

Databricks

Snowflake

BigQuery

Stakeholder communication

Retail experience

Tools

Databricks

Snowflake

BigQuery

Job description

Harnham is seeking a Retail Media Data Analyst in Southampton, with a hybrid arrangement (one day per week in the office). The role focuses on measuring and optimising customer, CRM and retail media performance using SQL and analytics tools.

You will work in a specialist Retail Media and CRM Analytics team, delivering analysis across campaigns, audience segmentation and performance reviews, partnering with marketing and commercial teams to demonstrate the value of customer data.