Retail Marketing Manager

Impact Recruitment Group Ltd; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Impact Recruitment Group Ltd, on behalf of a leading global entertainment business, is seeking a Retail Marketing Manager for its consumer products team on a 12‑month contract. You will translate big entertainment brands into compelling products, campaigns and retail experiences that drive sales.

You'll lead across franchises, developing campaigns and activations with licensees, retailers and internal teams. It's a hands-on, strategic role with room to shape ideas and deliver measurable results.

Qualifications

• Strong experience in retail marketing, consumer products or licensing, ideally within entertainment, toys, games, merchandise or similar.
• Understanding of how to bring entertainment IP to life through products and retail.
• Creative flair to develop campaigns that stand out and connect with consumers.
• Commercial thinking with a track record of measurable results.
• Confidence to manage multiple stakeholders, agencies and campaigns and stay detail‑oriented.

Responsibilities

• Develop creative marketing campaigns and retail activations across franchises.
• Work with licensees, retailers and internal teams to bring ideas to life.
• Shape concepts and see campaigns through from idea to execution.

Skills

Retail marketing

Consumer products

Licensing

Entertainment IP

Campaign development

Stakeholder management

Job description

An opportunity to bring some of the world's best-known entertainment properties to life through creative, commercially focused retail marketing.

We're working with a leading global entertainment business looking for a Retail Marketing Manager to join its consumer products team on an initial 12-month contract.

This is a role for someone who understands the world of licensed consumer products and knows how to turn big entertainment brands into exciting products, campaigns and retail experiences that capture people's attention - and drive sales.

You'll work across a range of well-known franchises, developing creative marketing campaigns and retail activations in partnership with licensees, retailers and internal teams. It's a great mix of strategic thinking and hands-on delivery, with plenty of opportunity to shape ideas and see them through.

We're looking for someone who brings:

• Strong experience in retail marketing, consumer products or licensing, ideally within entertainment, toys, games, merchandise or similar.
• A genuine understanding of how to bring entertainment IP to life through products and retail.
• Creative flair and the ability to develop campaigns that stand out and connect with consumers.
• Commercial thinking, with a track record of delivering measurable results through marketing activity.
• The confidence to manage multiple stakeholders, agencies and campaigns, while staying close to the detail and getting things done.

You'll be as comfortable developing the campaign idea as you are making sure it happens - someone creative, commercially minded and genuinely interested in the products and brands they're marketing.

We are committed to creating an inclusive recruitment process and welcome applications from all backgrounds. We do not discriminate on the basis of age, disability, gender identity or expression, marital status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.