Retail Marketing Manager

Miele; Abingdon; On-site; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Salary up to £45k

Bonus up to 2 months salary

Product discounts on Miele

Gym membership

Onsite café

Health plan and eye tests

Financial advice

Job summary

Miele is seeking a Trade Marketing/Marketing Activation professional to lead premium in-store experiences across our Experience Centres from Abingdon, with regular travel across Great Britain and Ireland. You will partner with internal teams to plan, execute and optimize campaigns that drive engagement, traffic and sales.

The role requires 3-5 years in trade marketing or related fields, strong communication skills, and a proactive mindset to deliver Immer Besser service across all touchpoints.

Qualifications

• 3-5 years in Trade Marketing, Retail Marketing, Events, or similar.
• Strong communication and relationship-building across departments and external partners.
• Experience using customer insights, performance data, and commercial information to drive decisions.

Responsibilities

• Plan, activate and oversee premium in-store experiences and activations across Miele Experience Centres to boost engagement, traffic, and sales.
• Manage visual merchandising, in-store assets and promotional activity for a premium brand experience.
• Build and maintain local stakeholder and landlord relationships to enable collaborations and drive store traffic.
• Leverage customer and performance data to identify opportunities to improve conversion and profitability.
• Collaborate with retail and marketing to deliver quarterly and annual consumer marketing plans aligned with business goals.
• Coordinate promotional execution, retailer calendars, store events and brand campaigns for maximum impact.
• Travel across Great Britain and Ireland to support Experience Centres and improve customer experiences and commercial results.

Skills

Communication

Stakeholder management

Data-driven decisions

Proactive mindset

Tools

Microsoft Office

SAP

Job description

About Us

This role is part of our Direct Sales team and brings the Miele brand and our Immer Besser promise to life across our Experience Centres. You'll lead impactful brand activations that drive growth, deepen customer engagement, and create exceptional experiences across every touchpoint. We strive to make our workplace and culture as future-proof as our world-renowned products. Join a team that has been evolving since 1899 and help us continue to achieve our philosophy of being "Immer Besser".

Your Responsibilities

• In close collaboration with internal departments, you will orchestrate premium in-store experiences and activations across Miele Experience Centres to drive customer engagement, traffic, and sales performance
• Through effective planning and execution, you will manage visual merchandising, in-store assets, and promotional activity to ensure a consistent and premium brand experience
• In partnership with local stakeholders and landlords, you will develop and maintain relationships that support strategic collaborations and increase local store traffic
• Using customer, category, and performance insights, you will identify opportunities to improve conversion, profitability, and overall marketing effectiveness
• In coordination with retail and marketing teams, you will develop and deliver quarterly and annual consumer marketing plans aligned with business objectives
• Through strong project management, you will coordinate promotional execution, retailer calendars, store events, and brand campaigns to maximise impact and customer reach
• Across Great Britain and Ireland, you will travel regularly to support Experience Centres, monitor performance, and implement initiatives that enhance customer experiences and commercial results

What We Are Looking For

• 3 - 5 years of experience in Trade Marketing, Retail Marketing, Events, or a similar customer-focused environment
• Strong communication skills with the ability to build effective relationships across departments and with external partners
• Experience using customer insights, performance data, and commercial information to support decision-making and deliver resultsGood Microsoft Office skills; experience with SAP or similar business systems would be advantageous
• A flexible and proactive mindset with a commitment to continuous improvement and delivering an "Immer Besser" level of service in everything you do

What We Offer

• A salary of up to £45,000 plus a competitive benefits package
• A bonus scheme of up to two months’ salary
• Extensive discounts on Miele products for yourself, family, and friends
• Discounted gym membership and a subsidised onsite café
• An extensive health cash plan and free eye tests
• Additional benefits including financial advice, recognition schemes, and more

Additional Information

This is a full-time, permanent position with a base location of Abingdon, Oxfordshire alongside frequent travel to our Experience Centres.

We welcome applications from all backgrounds and are committed to creating an inclusive workplace where everyone can thrive.
£45,000 GBP