Retail Activation Manager

3Search; Reading; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

3Search seeks a Digital Activation Manager to lead end-to-end content strategy and execution across retailer platforms from Reading. The role drives content across Boots, Superdrug and grocery with a focus on optimized product pages and brand stores.

You will translate brand campaigns into engaging digital content, collaborating with Marketing, Sales and external agencies to strengthen online visibility, engagement and conversion while maintaining consistency with brand guidelines.

Qualifications

• 3–5+ years' experience in content management, digital retail activation or shopper marketing.
• Strong understanding of online content best practices and the digital shopper journey.
• Experience managing content across retailer, marketplace or brand-owned platforms.
• Knowledge of SEO, product content optimization and digital merchandising principles.
• Ability to interpret performance data and turn insights into actionable recommendations.
• Strong stakeholder management and influencing skills.

Responsibilities

• Developing and implementing content plans across Boots, Superdrug and grocery.
• Translating brand campaigns into compelling digital content for product pages, brand stores and retailer platforms.
• Managing and optimizing product content, imagery, brand pages and enhanced content assets.
• Ensuring content is aligned with brand guidelines while maximizing visibility, engagement and conversion.
• Using content and performance data to identify opportunities for optimization and continuous improvement.
• Working cross-functionally with Marketing, Sales and external agencies to align content execution.
• Building strong relationships with retail partners to support content enhancements and new opportunities.
• Maintaining content accuracy, consistency and compliance across all online channels.

Skills

Content management

Digital retail activation

Customer marketing

SEO basics

Stakeholder management

Job description

Job Description

Digital Activation Manager

Reading (Hybrid, 3 days/week)

The Opportunity

This is a pivotal hire within a newly created e-commerce team, built to drive significant growth across Amazon and key UK retailers. While Amazon performance is already strong, there is a clear opportunity to elevate content execution across platforms such as Boots, Superdrug and grocery.

The Content Manager will play a central role in defining how brands show up across these channels, ensuring content is engaging, optimized and consistent. Working closely with marketing, sales and agency partners, you will help bring brand strategies to life online, enhancing the shopper experience and supporting commercial growth.

The Role

You will own the end-to-end content strategy and execution across retailer.com channels, ensuring all digital content is delivered effectively and consistently.

Key Responsibilities:

• Developing and implementing content plans across retailers such as Boots, Superdrug and grocery
• Translating brand campaigns into compelling digital content for product pages, brand stores and retailer platforms
• Managing and optimizing product content, imagery, brand pages and enhanced content assets
• Ensuring content is aligned with brand guidelines while maximizing visibility, engagement and conversion
• Using content and performance data to identify opportunities for optimization and continuous improvement
• Working cross-functionally with Marketing, Sales and external agencies to align content execution
• Building strong relationships with retail partners to support content enhancements and new opportunities
• Maintaining content accuracy, consistency and compliance across all online channels

What We're Looking For

We're looking for a commercially minded content professional with strong e-commerce and digital experience.

Ideal Candidates Will Have:

• 3–5+ years' experience in content management, digital retail activation or shopper marketing
• Strong understanding of online content best practices and the digital shopper journey
• Experience managing content across retailer, marketplace or brand-owned platforms
• Knowledge of SEO, product content optimization and digital merchandising principles
• Ability to interpret performance data and turn insights into actionable recommendationsStrong stakeholder management and influencing skills
• Excellent attention to detail and project management capabilities
• A proactive, hands-on mindset and comfort working in a fast-paced environment