Restaurant Marketing Manager

The Evolv Collection; Greater London; On-site; GBP 42,000 - 47,000; Full time

Benefits offered by this job

Restaurant discount 50%

Salary advances / real-time earnings

Wellness program

Annual leave increases with service

Volunteer day

Training platform Evolv Edge

Employee awards

Job summary

The Evolv Collection is seeking a Restaurant Marketing Manager to lead brand awareness, covers and revenue across multiple venues. You will work with the Head of Marketing to craft campaigns, activations and local marketing for each restaurant, while ensuring brand consistency and delivering top-line results.

Collaborating with General Managers and the Sales Team, you will build strong relationships with local partners, manage digital and PR activities, and support events to drive growth and

Qualifications

• Minimum 2 years marketing experience, ideally within the hospitality industry.
• Proven experience in brand and campaign management.
• Excellent communication and interpersonal skills, with the ability to build strong relationships both internally and externally.
• An understanding of UK restaurant scene.
• Proven experience in brand and campaign management along with reporting.
• Comfortable working in a fast-paced environment with a keen eye for detail.
• A team player and a proactive problem solver.
• Ability to work evenings and weekends at events where required.

Responsibilities

• Develop and execute annual and monthly marketing plans, including tactical campaigns that drive brand awareness, consideration and covers.
• Report on the ROI of marketing campaigns as well as creating P&L’s to track and monitor performance.
• Act as the brand guardian, ensuring consistency and alignment with the brand identity.
• With the support of third parties where applicable, manage and create digital and physical content assets, including imagery, videos, and POS materials for use across the customer journey.
• Create and execute a local marketing and business development strategy for each restaurant.
• Work with the digital marketing team to develop and implement a digital marketing strategy, covering paid advertising, database acquisition and retention, website performance, and other third-party channels.
• Manage and optimise social media campaigns for restaurants, including content creation, influencer partnerships, and community management.
• Support on the PR strategy for your restaurant, led by the Head of Marketing and PR manager.
• Work with the operations and events teams to manage logistics for in-restaurant marketing events.
• Build and maintain strong relationships with the local community to enhance trade through grassroots marketing opportunities.
• Communicate restaurant marketing activities clearly with restaurant operations teams and the broader business to ensure alignment through briefing sheets.
• Support the Sales & Events team through broader restaurant marketing efforts.
• Support wherever possible with the promotion of the Evolv Collection loyalty app.

Skills

Marketing experience

Brand management

Campaign management

Communications

UK restaurant scene knowledge

Reporting

Job description

The Restaurant:

Various Venues Across London

The Location:

Support Office,16 Kirby St, London EC1N 8TS

The Salary:

Up to £47,000 per year

Why work for us:

Our industry leading benefits have you covered!

• Industry leading pay: We value your expertise and dedication.
• Dine with style: Enjoy a lavish 50% discount at all our restaurants, all day, every day.
• Financial freedom: Take control of your finances with Stream – track your earnings in real time, access up to 40% of your pay instantly and save directly from your salary.
• Wellness support: Your wellbeing matters to us! Benefit from a confidential Employee Assistance Program with a 24/7 helpline and complimentary sessions with a trained counsellor.
• Nourish your body: We offer healthy and nutritious meals whilst on shift.
• Recognition and Reward for a job well done: Shine bright with our Employee of the Month scheme, Long Service Awards and numerous group incentives. You may even earn a place at our yearly employee awards night!
• Grow with us: You will have access to some of the best training our industry has to offer. You will have access to our training platform, Evolv Edge which is packed with resources to nurture your skills and knowledge.
• Get some rest: Your holiday allowance increases with length of service.
• Make a difference: Give back to the community with an optional paid day each year for volunteering efforts.
• Spread the love: Benefit from our recommend a friend scheme and share the joy of joining our team.

Who Are We:

The Evolv Collection is a pioneering, premium hospitality group, founded by Sir Terence Conran in 1991. Our portfolio includes some of the most iconic restaurants in modern history, located in London, Birmingham, Manchester, and New York. Each brand in our collection reflects a distinctive heritage, character, and ambience. By investing in our people and striving for excellence, we are passionate about delivering outstanding guest experiences.

The Evolv Collection is a pioneering, premium hospitality group, founded by Sir Terence Conran in 1991. Our portfolio includes some of the most iconic restaurants in modern history, located in London, Birmingham, Manchester, and New York. Each brand in our collection reflects a distinctive heritage, character, and ambience. By investing in our people and striving for excellence, we are passionate about delivering outstanding guest experiences.

A bit about what you will be doing:

As the Restaurant Marketing Manager at The Evolv Collection, you will be a key member of the marketing team responsible for driving brand awareness, covers, and revenue across a collection of brands and restaurants. This is a dynamic role, combining creativity with strategic thinking and collaboration as well as acting as the brand guardian for your sites. You’ll work closely with the wider marketing team and Head of Marketing to craft innovating marketing campaigns and activations for your restaurants, as well as executing the group wide marketing campaign for key calendar dates and events throughout the year. The Restaurant Marketing Manager will work closely with General Managers, the Operational Team and the Sales Team where required to ensure department strategy and restaurant KPI’s are met and delivered to the highest standard as well as assisting to ensure top-line revenue is achieved.

The Restaurant Marketing Manager will make strong and valuable connections with key contacts and third parties in the area with a focus on business development and local marketing, ensuring that their brands are front of mind and communicated effectively to guests both new and repeating. With support from the wider marketing team, the Restaurant Marketing Manager will support the general manager and their team to execute all activations, initiatives and local marketing where applicable to the highest standard and ensuring the restaurants all achieve excellence in these areas.

Key Responsibilities:

• Develop and execute annual and monthly marketing plans, including tactical campaigns that drive brand awareness, consideration and covers
• Report on the ROI of marketing campaigns as well as creating P&L’s to track and monitor performance
• Act as the brand guardian, ensuring consistency and alignment with the brand identity
• With the support of third parties where applicable, manage and create digital and physical content assets, including imagery, videos, and POS materials for use across the customer journey
• Create and execute a local marketing and business development strategy for each restaurant
• Work with the digital marketing team to develop and implement a digital marketing strategy, covering paid advertising, database acquisition and retention, website performance, and other third-party channels
• Manage and optimise social media campaigns for restaurants, including content creation, influencer partnerships, and community management
• Support on the PR strategy for your restaurant, led by the Head of Marketing and PR manager
• Work with the operations and events teams to manage logistics for in-restaurant marketing events
• Build and maintain strong relationships with the local community to enhance trade through grassroots marketing opportunities
• Communicate restaurant marketing activities clearly with restaurant operations teams and the broader business to ensure alignment through briefing sheets
• Support the Sales & Events team through broader restaurant marketing efforts
• Support wherever possible with the promotion of the Evolv Collection loyalty app

Key Requirements:

• Minimum 2 years marketing experience, ideally within the hospitality industry
• Proven experience in brand and campaign management
• Excellent communication and interpersonal skills, with the ability to build strong relationships both internally and externally
• An understanding of UK restaurant scene
• Proven experience in brand and campaign management along with reporting
• Comfortable working in a fast-paced environment with a keen eye for detail
• A team player and a proactive problem solver
• Ability to work evenings and weekends at events where required

At The Evolv Collection, we celebrate diversity in all its forms. We embrace and support individuals from every background, culture, and identity. Join our team where everyone is welcomed, valued, and empowered to thrive.