Research & Insights Manager
SAMY Iberia
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Job summary
Qualifications
- 4-6 years of experience in research or insights roles.
- Strong command of research methodologies.
- Proven ability to translate data into strategic insights.
Responsibilities
- Lead end-to-end research projects from design to delivery.
- Analyze market and consumer data to generate actionable insights.
- Transform data into compelling stories and recommendations.
Skills
Education
Tools
Job description
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SAMY is a leading global social-first agency. We activate end-to-end media strategies, connecting with audiences in the most integrated and effective ways to solve key business challenges and make brands matter.
We are the first international ecosystem fueled by creativity, technology and culture, and by a team of 900+ people across 20 offices and 55 markets, serving more than 270 leading clients, including Europe, the U.S. and Latin America, who live and breathe social-first. Together, we create relevancy in the social universe for blue-chip brands such as L’Oréal, The North Face, Diageo, Microsoft and Samsung, among others.
Our vision is to lead the evolution of brand communication. At our core, we are Bold, Human and Transformative. We are adventurous. SAMY is where your career pushes boundaries and unlocks your highest potential. We were born with a desire to go further. To defy the status quo. To reshape our world. This is your opportunity to work around the globe. With exciting clients. In projects that shape the industry.
As a Research & Insights Manager, you will define the research approach for a wide variety of projects and lead the analysis of complex, multi-source datasets to explore consumer behaviour in depth, understand brand perception, and identify product, category, or cultural opportunities. You will communicate insights in a compelling, structured way that directly addresses clients’ business questions, challenges, and objectives.
Each day will be excitingly different, but the focus will be to produce exceptional work around insights, measurement, and performance reports that help our clients grow their businesses. You will own and drive work across Social Listening reports, Brand Health analysis, Audience Profiling, Trend and Cultural Insight reports, Campaign Performance, Media Performance, and more.
You will be agile in your approach, able to manage your time with ease, work confidently under pressure, and deliver against fast turnaround timelines. You’ll use a mix of social intelligence platforms and data sources, including Sprinklr, Linkfluence/Radarly, Brandwatch, Facebook Insights, Twitter Analytics, YouGov, Global Web Index, and additional emerging tools.
You will also be responsible for providing structure and technical direction to more junior team members, ensuring data quality, consistency, and methodological rigour across deliverables. You will work closely with Data Science to expand our AI and automation capabilities and with the Creative and Strategy teams to inform impactful, insight-led solutions.
Lead end-to-end research projects, from scoping and methodology design to execution, analysis, and final delivery.
Collect, analyze, and interpret market, consumer, and competitive data to generate actionable insights.
Use social listening, trend analysis, and audience intelligence tools to uncover cultural and behavioural patterns.
Transform data into compelling stories, frameworks, and recommendations that guide strategy and creative development.
Collaborate closely with Strategy, Creative, Account Management, and Media teams to align insights with campaign objectives.
Develop research dashboards, reports, and presentations for clients and leadership teams.
Identify research opportunities that strengthen client relationships and contribute to business growth.
Ensure methodological rigour and consistency across all research initiatives.
Stay up to date with emerging industry tools, cultural trends, and analytical methodologies.
Mentor junior analysts, fostering analytical excellence and developing research capabilities within the team.
4-6 years of experience in research, market intelligence, digital analytics, or insights roles.
Strong command of quantitative and qualitative research methodologies.
Experience in advanced listening methodologies such as conversation topic modelling, journey mapping, building scoring frameworks, and audience insights, is a plus.
Proven experience owning or shaping social performance reporting, with the ability to interpret channel, content, and audience metrics and translate them into strategic insight and recommendations.
Experience with social listening tools, trend platforms, and audience intelligence solutions.
Ability to translate complex data into clear, visually compelling, and strategic narratives.
Excellent analytical, storytelling, and presentation skills.
High attention to detail and strong critical‑thinking abilities.
Collaboration skills to work with cross‑functional teams (Strategy, Creative, Content, Media).
Bachelor’s or Master’s degree in Marketing, Sociology, Psychology, Communications, Data Analytics, or related fields.
Full professional proficiency in English; additional languages are a plus.
Mid‑Senior level
Full‑time
Marketing
Advertising Services
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