Research & Insight Analyst

We Are Social; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days holiday

Pension scheme

Life assurance

WAS Passport

Work From Anywhere

Job summary

We Are Social is seeking a sharp, commercially minded Research and Insights Analyst to join our global network. You will drive social intelligence across consumer behaviour, digital culture and campaign strategy, turning dashboards into clear narratives that influence world-class creative work.

Working with tools like Sprinklr and Brandwatch, you’ll deliver actionable points of view, mentor juniors, and partner with multiple teams to ensure insights translate into impactful campaigns.

Qualifications

• Produced and managed regular and ad-hoc reports with data collection, manipulation, analysis, visuals, and insights.
• Linked client and social findings to patterns, delivering a clear POV for adoption.
• Ensured there’s a narrative and story to all work with effective visuals.
• Proactively suggested new methodologies and tools to improve campaigns.
• Presented research and insights to cross-functional teams and guided junior members.

Responsibilities

• Turn complex datasets into clear, compelling narratives that drive creative work.
• Apply mixed methodologies including social listening, audience segmentation and trend analysis.
• Deliver robust, actionable insights and recommendations for campaigns.
• Collaborate with global analysts and cross-functional teams to ensure alignment.

Skills

Social listening

Data storytelling

Insights reporting

Stakeholder management

Quantitative analysis

Tools

Sprinklr

Brandwatch

GWI

Emplify

TalkWalker

Job description

Who We Are

We are the largest global socially-led creative agency, with unrivalled social media and influencer marketing expertise. With over 1,200 people in four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.

We're proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few. Our most recent work has seen us help Amazon Music, Lucozade and Adidas deliver some of their biggest and most innovative campaigns to date.

As well as creating for clients, we help educate the wider industry. Our Instagram publication The Feed tracks culture at the speed of social. 6,500 people registered or tuned into our events last year, and our reports garnered more than 20 million views.

The Opportunity

Are you fascinated by how modern audiences behave online? Can you spot the emerging cultural shift behind a spike in sentiment, or connect subtle behavioural signals to tangible creative performance? Are you an expert across tools such as Sprinklr, Brandwatch, GWI and Emplify, using them to extensively generate insight?

We are looking for a sharp, commercially minded Research and Insights Analyst to join We Are Social and drive social intelligence for a global mass media and entertainment powerhouse. Working as part of a collaborative international network of analysts, you will sit right at the intersection of consumer behaviour, digital culture, and campaign strategy.

In this role, you will not simply pull numbers from dashboards; you will turn complex datasets into clear, compelling narratives that directly influence world-class creative work. Using mixed methodologies spanning social listening, audience segmentation, search trend correlation, and content analysis, you will deliver robust, actionable points of view that help our teams and clients understand the true \"so what?\" behind the metrics.

What You’ll Have Delivered Elsewhere

• Produced and managed regular and ad-hoc reports from scratch, including data collection, manipulation, analysis, bespoke visualisations, and actionable insight recommendations. You take ownership of delivering small-to-medium projects.
• Linked client and social findings to historical patterns, as well as broader social, behavioural, and cultural insights, delivering a clear POV to ensure adoption and implementation.
• Ensured there’s a narrative and story to all work, selecting the most effective visualisations so clients and internal teams can easily digest the meaning behind complex data points.
• Proactively suggested new methodologies and tools to transform research into world-class social campaigns.
• Regularly presented research and insight projects internally and externally, keeping cross-functional teams closely aligned on progress, platform changes, and emerging trends. Supported Directors by managing multiple projects, while actively guiding more junior team members by reviewing their output, rectifying mistakes and flagging risks early.

What Else Are We Looking For?

• Strong and solid usage of content analytics tools (i.e., Sprinklr, Emplify) and social listening platforms (i.e., TalkWalker). Curious about adopting new listening, analytics, and audience segmentation tools beyond standard day-to-day usage.
• Proven experience in consumer research and analytics, with an ability to identify missing data, propose workable solutions, and connect insights to broader agency and brand impact.
• Strong self-starter attitude with excellent time management skills, comfortable juggling multiple projects while taking genuine pride and accountability in final deliverables.

Our Culture and the Nice Stuff

Equity, Diversity and Inclusion runs in the water here at We Are Social. We are transparent about the changes that are needed, we are focused on making real strides, both internally and within the industry and we strive to truly be a workplace that represents, supports and advocates for ALL. Our Charter for Change in the UK can be found here which details our focus areas across People, Work and Culture in 2026.

Inclusion at every level is crucial to creative innovation and success, and we want to create a workplace where everyone feels a sense of belonging. We welcome and encourage talent from ALL backgrounds and are committedto creating a representative team that can deliver creative excellence. If you require any support, adjustments or accommodations for any reason whatsoever during the recruitment process, please let us know via [e-mail]

So let’s get to the good stuff, we offer all those things you would naturally expect; 25 days holiday, pension scheme & life assurance. But what we love most is connection, so we have our WAS Passport and Work From Anywhere schemes which allow you to truly connect to colleagues all over the world!

But what’s life around here really like day-to-day? Well, we ask our people regularly what they think about us/their role and here are some of the most common things they say:

• I value my manager we have a good relationship
• We love to 'get social' with the people I work with
• Trusted to get on with the job, without 'micro-management'!