Research Analyst | Destination Strategy & Marketing

TOPOSOPHY; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player in destination development is seeking a Research Analyst to join their Destination Strategy & Research team. This role focuses on providing high-quality research and data analysis to shape tourism strategies and enhance visitor experiences. With a commitment to sustainable development, you'll collaborate with various stakeholders to inform policies and marketing efforts that attract visitors and support local economies. If you're passionate about tourism and have a knack for data analysis, this opportunity offers a dynamic environment where your insights can make a real impact.

Benefits

Private health insurance

Flexible work arrangements

Professional equipment allowance

Professional development courses allowance

Career growth opportunities

Qualifications

• 5+ years of research experience in tourism and destination strategies.
• Strong skills in data analysis and economic impact research.

Responsibilities

• Conduct research on tourism trends and visitor segmentation.
• Analyze economic impacts of tourism for policy development.

Skills

Tourism Trends Analysis

Data Visualization

GIS Mapping

Research Methodologies

Communication Skills

Education

Master's degree in Tourism or related field

Tools

Excel

GIS Software

Tableau

Job description

Research Analyst | Destination Strategy & Marketing

Research Analyst | Destination Strategy & Marketing

3 weeks ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Location: UK & Ireland Employment Type: Full-time Reporting to: Director, Destination Strategy

Who We Are

TOPOSOPHY is a leading destination development, marketing, and placemaking agency shaping how places thrive. With projects in over 36 countries, we collaborate with governments, businesses, and global organizations like EBRD, USAID, UNDP, ETC, Mastercard, and UNWTO to transform destinations into sustainable, vibrant places that attract visitors and enhance community well-being.

The Role

We are looking for a Research Analyst to support our Destination Strategy & Research team with high-quality research, data analysis, and strategic insights. This role will focus on tourism and travel insights, destination strategies, policies, and destination marketing to help shape the future of places and experiences.

You will work closely with the Director, Destination Strategy, supporting research that informs destination management organizations (DMOs), policymakers, and private-sector stakeholders. Your work will contribute to strategies that enhance visitor experience, strengthen tourism economies, and support sustainable destination development.

Key Responsibilities


Tourism & Destination Research

• Conduct research on tourism trends, travel behavior, visitor segmentation, and destination performance.
• Analyze economic, social, and cultural impacts of tourism to inform policy and destination planning.
• Track global DMO strategies, destination marketing campaigns, and tourism policy developments.
• Collect and analyze data on visitor flows, seasonality, and competitiveness in global tourism markets.
  
  
  

Data Analysis & Insights

• Use quantitative and qualitative research methods to generate tourism and destination intelligence.
• Apply GIS mapping, data visualization, and forecasting tools to illustrate key insights.
• Design and implement stakeholder and visitor surveys to gather data that informs strategic decision-making.
• Synthesize research into clear, actionable reports and recommendations for DMOs, governments, and businesses.
  
  
  

Destination Strategy & Policy Development

• Support the development of destination strategies and tourism policies that align with economic, sustainability, and marketing goals.
• Provide insights on placemaking, community engagement, and cultural tourism development.
• Identify best practices and case studies to inform destination growth strategies.
  
  
  

Destination Marketing & Brand Research

• Evaluate the effectiveness of destination marketing campaigns and visitor engagement strategies.
• Support brand positioning research for cities, regions, and national tourism boards.
• Analyze digital engagement trends, content strategies, and the impact of storytelling in tourism.
  
  
  

Stakeholder Engagement & Communication

• Collaborate with DMOs, government agencies, tourism boards, and private-sector partners to align research with industry needs.
• Present research findings in client workshops, industry events, and internal strategy sessions.
• Write reports, presentations, and briefing documents to inform key stakeholders.
  
  
  

Emerging Trends & Innovation

• Explore AI-driven tourism research, smart destination strategies, and digital tools for visitor engagement.
• Stay ahead of trends in sustainable tourism, experience design, and future travel behaviors.
• Identify opportunities to integrate big data, mobility insights, and consumer intelligence into destination strategies.
  
  
  

Requirements

Key Skills & Qualifications

• Tourism & Destination Expertise: Deep understanding of tourism trends, destination management, and place branding
• Research & Data Analysis: Strong skills in tourism market analysis, visitor insights, and economic impact research
• Data Visualization: Experience using GIS, Tableau, or other tools to present research findings effectively
• Analytical Thinking: Ability to interpret complex tourism data and provide clear strategic recommendations
• Communication & Writing: Proven ability to write compelling reports, policy briefs, and industry insights.
• Collaboration: Experience working with DMOs, government agencies, tourism boards, and private-sector stakeholders.
  
  

Requirements

• Master's degree in tourism, urban planning, geography, marketing, economics, or a related field.
• 5+ years of research experience in tourism, travel insights, destination strategies, or economic development.
• Strong proficiency in Excel, GIS, data visualization tools, and tourism analytics.
• Experience working with destination management organizations, tourism boards, or city marketing agencies.
• Fluent in English (additional languages are a plus).
  
  
  

Benefits

• Competitive salary and private health insurance
• Work on global projects that impact destinations worldwide
• Career growth and mentorship in a dynamic, collaborative environment
• Flexible work arrangements (remote/hybrid options available)
• Professional equipment allowance to ensure you have the tools you need to perform at your best
• Professional development courses allowance to support continuous learning and career growth
• A diverse, international team shaping the future of destinations

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Consulting

• Industries

  IT Services and IT Consulting

Referrals increase your chances of interviewing at TOPOSOPHY by 2x

Sign in to set job alerts for “Research Analyst” roles.

London, England, United Kingdom 1 week ago

Research Analysts (UK) - August - December 2025 - GRADUATES ONLY

London, England, United Kingdom 4 weeks ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 month ago

Business Offer Strategy Analyst - UK Retail Investment Market

City Of London, England, United Kingdom 1 month ago

Senior Manager Research Analyst - Single Family Office

Greater London, England, United Kingdom 1 week ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 4 days ago

Research Fellow/Research Assistant in GeoAI (Part Time)

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 days ago

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 weeks ago

Marketing Insights Researcher, Reality Labs

London, England, United Kingdom 4 days ago

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 1 day ago

Market Research Analyst – Food & Drink, fluent German

London, England, United Kingdom 2 weeks ago

Research Assistant (Mrsic-Flogel Laboratory) Internal Applicants Only

London, England, United Kingdom 1 week ago

Greater London, England, United Kingdom 1 week ago

Credit Research Desk Analyst - Euro High Yield - VP

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

Analyst/Senior Analyst - Business Development - UK Wealth

London, England, United Kingdom 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.