Remote User Acquisition Growth Manager

Praktika; Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Equity options

Holiday entitlement

Annual off-site

Health benefits

AI toolkit access

Education budget

Fully remote

Job summary

Praktika is hiring a hands-on User Acquisition Manager to own campaigns end-to-end across web channels, from setup and optimisation to performance analysis and new channel launches.

You’ll work with the Creative, Growth and web funnel teams to shape how learners discover Praktika on the web, optimise landing pages and funnels, and drive data-driven growth with AI-enabled reporting and automation. Remote-first, fast-paced, equity-backed environment.

Qualifications

• 1.5+ years of hands-on User Acquisition / Performance Marketing experience.
• Experience with Google / Microsoft Ads and/or Meta / TikTok Ads.
• Experience independently managing paid acquisition campaigns and making day-to-day optimisation decisions.
• Strong understanding of campaign optimisation, testing, attribution and core performance metrics.
• Analytical mindset: you understand what drives campaign performance and turn insights into actions.
• Interest in performance creative: you analyse creative performance, spot patterns and suggest new tests.
• Interest in the product side of acquisition: you connect campaign results with landing pages, funnels and offers.
• Strong attention to detail and high execution speed.
• Comfortable using AI and automation tools in day-to-day work.
• Upper-intermediate or advanced English.

Responsibilities

• Manage day-to-day performance and optimisation of web acquisition campaigns across different media sources, making data‑driven decisions on scaling, pausing or restructuring.
• Set up and run experiments across creatives, audiences, signals and campaign setups.
• Analyse campaign and creative performance and turn insights into actionable next steps.
• Support the launch and testing of new channels, campaign types and advertising formats.
• Work closely with the Creative team on creative testing, performance analysis and iteration of new concepts.
• Contribute to web funnel optimisation by bringing UA insights and identifying growth opportunities.
• Use AI tools and automation to streamline reporting, creative analysis, campaign optimisation and other recurring UA workflows.
• Collaborate with advertising partners and account managers to improve performance and support new initiatives.
• Stay current on industry trends, platform updates, privacy changes and emerging AI capabilities in performance marketing.

Skills

User Acquisition

Performance Marketing

Google Ads

Microsoft Ads

Meta Ads

TikTok Ads

Campaign optimisation

Analytics

English

Tools

UTM tracking

A/B testing

Performance dashboards

Job description

Praktika is hiring a hands-on User Acquisition Manager to own campaigns end-to-end across web channels, from setup and optimisation to performance analysis and new channel launches.

You’ll work with the Creative, Growth and web funnel teams to shape how learners discover Praktika on the web, optimise landing pages and funnels, and drive data-driven growth with AI-enabled reporting and automation. Remote-first, fast-paced, equity-backed environment.