Remote SEO Content Writer — B2B Software

Aptean; United Kingdom; Remote; GBP 32,000 - 55,000; Full time

Benefits offered by this job

Pension

Life assurance

Income protection scheme

25 days holiday + bank holidays

Remote working model

Job summary

Aptean is seeking an experienced SEO Content Writer to join our global Digital Marketing team. You will create and refresh content for our English-language sites, following briefs from the SEO Specialist to drive ranking and conversions.

You will research products, write clearly for business audiences, and ensure content aligns with brand guidelines while collaborating with teammates across marketing.

Qualifications

• Experience writing web content for B2B, software or technical audiences.
• Understanding how to write content that ranks with keywords and search intent.
• Clear, plain writing that explains complex topics simply.
• Ability to quickly research products and industries.
• Accurate, consistent and well-edited work.
• Strong organisational skills to manage multiple pieces and deadlines.
• Able to receive and act on editorial feedback.
• Portfolio or published web content examples.

Responsibilities

• Write blogs, landing pages, product and solution pages, and other web content.
• Refresh outdated content to stay accurate and competitive in search.
• Write to briefs from the SEO Specialist using target keywords.
• Research products and industries with subject matter experts.
• Write in line with brand guidelines and site tone.
• Create clear calls to action to drive inquiries or demos.
• Proofread and fact-check content before publishing.
• Collaborate with SEO Specialist, Web Content Specialist and marketing team.

Skills

Writing Experience

SEO Knowledge

Clear Writer

Research Skills

Attention to Detail

Organised

Open to Feedback

Portfolio

Job description

Aptean is seeking an experienced SEO Content Writer to join our global Digital Marketing team. You will create and refresh content for our English-language sites, following briefs from the SEO Specialist to drive ranking and conversions.

You will research products, write clearly for business audiences, and ensure content aligns with brand guidelines while collaborating with teammates across marketing.