Remote Growth Lead, Performance Marketing (Equity)

OnBuy; Manchester; Hybrid; GBP 110,000 - 130,000; Full time

Benefits offered by this job

Company equity

25 days annual leave

Birthday day off

Employee Assistance Programme

Perks at Work

Career development

Job summary

OnBuy in the UK is hiring a Head of Performance Marketing to own and scale our performance engine across Google Shopping, Bing, Affiliates, CRM and paid social. This is a hands-on leadership role focused on trading, systems and disciplined experimentation.

You will lead a lean, automation‑driven team, collaborate with data science and engineering, and drive GMV growth across UK and international markets with clear segmentation and activation strategies.

Qualifications

• Senior performance marketing leadership in ecommerce or marketplace environments.
• Deep practical expertise in Google Shopping and large-scale catalogue activation.
• Experience operating at scale in a large SKU environment.
• Strong understanding of incrementality, attribution, and experimentation.
• Deep understanding of segmentation and incrementality.
• Experience working alongside data science and engineering teams.
• Strong commercial and data-led mindset.
• International experience across UK and EU markets. US experience advantageous.
• Comfortable operating at both strategic and hands-on levels.

Responsibilities

• Own GMV growth at target contribution across all performance channels and markets.
• Set channel mix, investment guardrails, pacing rules, and scaling strategy.
• Partner with Finance to forecast spend, GMV, and contribution/ROI.
• Segmentation & Activation across department, margin band, seller ID, and performance tiers.
• Translate propensity and LTV models into activation.
• Shopping: segmentation, waste control, and reporting dashboards.
• Affiliates: partner strategy and contribution control.
• CRM: lifecycle strategy and retention growth; leverage deals and app.
• Paid social: structured test-and-scale approach.
• Own incrementality testing and attribution; publish monthly performance insights.
• Run weekly growth forums; set guardrails and alerts.
• Lead Senior Shopping, Affiliates, and CRM manager; build lean team.

Skills

Senior performance marketing

Google Shopping

Large-scale catalogue activation

Incrementality & attribution

Experimentation

Segmentation & activation

Cross-functional collaboration

Team leadership

Ecommerce/ marketplace expertise

Job description

OnBuy in the UK is hiring a Head of Performance Marketing to own and scale our performance engine across Google Shopping, Bing, Affiliates, CRM and paid social. This is a hands-on leadership role focused on trading, systems and disciplined experimentation.

You will lead a lean, automation‑driven team, collaborate with data science and engineering, and drive GMV growth across UK and international markets with clear segmentation and activation strategies.