Remote Digital Marketing Copywriter for Parents (3 days/wk)

Explore Learning Ltd; United Kingdom; Remote; GBP 17,000 - 31,000; Part time

Benefits offered by this job

Flexible annual leave (22 days pro‑rta

Bank holidays + 4 gifted days at Xmas

Staff discounts (gym, railcard)

Subsidised tuition for children

Pension options and private health

Job summary

Explore Learning Ltd. seeks a skilled digital copywriter to capture parents’ attention, drive engagement and encourage sign-ups for after-school maths and English tutoring. You’ll craft paid ads, website, landing pages, and blog content, tailoring messages for search, social and organic channels.

The role is a permanent part-time position (three days/week) within the marketing team, collaborating with channel owners to test and iterate copy that delivers measurable results.

Qualifications

• 2+ years writing acquisition, performance or direct response copy, in-house or agency side.
• Portfolio with landing pages and paid ad copy, and evidence of performance.
• Ability to write concisely and within character limits.
• Focus on the reader’s problem and explain why copy works.
• Know how copy works differently on search, social, landing pages and blogs.
• Ability to meet deadlines and manage high volume of work.
• Prioritize requests from channel owners and justify what fits time available.
• Use SEO briefs and keyword data but still write for parents.
• Excellent written English and meticulous attention to detail.
• Desirable: experience for education/childcare or family purchases.
• Desirable: experience running copy tests and extracting insights.
• Desirable: CMS publishing experience (Contentful).
• Desirable: comfortable using AI tools to develop drafting toolkits.

Responsibilities

• Create paid ads headlines, primary text and descriptions with variants for testing.
• Write homepage, product, pricing and FAQ pages aligned with channel or ad.
• Develop blog posts and resources using keyword briefs with internal linking.
• Review results and optimize copy based on performance data.
• Collaborate with Brand, design and digital teams to ensure on-brand copy.

Skills

Acquisition copywriting

Direct response copy

Landing pages & paid ads

SEO/keyword usage

Word limit precision

Contentful publishing

AI drafting tools

Time management

Tools

Contentful

AI writing tools

Job description

Explore Learning Ltd. seeks a skilled digital copywriter to capture parents’ attention, drive engagement and encourage sign-ups for after-school maths and English tutoring. You’ll craft paid ads, website, landing pages, and blog content, tailoring messages for search, social and organic channels.

The role is a permanent part-time position (three days/week) within the marketing team, collaborating with channel owners to test and iterate copy that delivers measurable results.